The Growth Marketing Manager will define and execute the marketing strategy for a digital marketing agency. This role involves managing brand visibility, overseeing marketing operations, and leading content and sales enablement efforts to drive business growth.
The Growth Marketing Manager will define and execute the marketing strategy for a digital marketing agency. This role involves managing brand visibility, overseeing marketing operations, and leading content and sales enablement efforts to drive business growth.
We are a dedicated, experienced team of digital marketing analysts who work closely with our clients every step of the way to provide a deep knowledge of their business, competitors, and industry. Develop strategies and tactics that support client goals and drive strong organic marketing performanceBuild and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growthLeverage AI-driven tools to accelerate data analysis, content auditing, and strategy development while maintaining high standards for accuracyImplement and test new capabilities to enable client growth All responsibilities are performed with a high degree of autonomy and occasional supervision from SEO management on higher-complexity issues. Identify, project, and obtain client buy-in and approval, and regularly hit the KPI targets.Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts.Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performanceUtilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-TConduct comprehensive technical, content, and local SEO audits on complex issuesOptimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community.
Who We Are Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. Position Summary The Senior Paid Media Analyst continues to develop their skills with some support from Paid Media Management as they take on larger clients. Develop strong relationships with clients and identify senior stakeholders Attend and participate in all meetings/calls with clients Communicate effectively with various audiences, with support for some clients Create and present insightful, meaningful, accurate reports and analyses with minimal support Execute the Workshop Digital client flag process and proactively identify resolutions Go the extra mile for assigned clients within the scope of the SOW Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with minimal support Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support Meet and exceed client expectations and set KPIs with minimal support Set up and review Google Analytics (and any other third-party tracking software) with minimal support Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support Conduct ongoing tests that drive towards growth and achieving client goals with minimal support Temporarily take on extra client hours to support the team during times of limited bandwidth Expected base salary range is $66,000 - $73,000 annually, based on experience.
Position Summary The Senior Paid Media Manager continues to develop their skills with some support from the Director of Paid Media as they take on medium & large-sized clients. Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic, and other paid digital marketing channels Actively manage and seek ways to improve account performance Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats. Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention Create a test hypothesis and implement landing page optimization tests to improve conversion rates Lead junior analysts on joint accounts Help create and execute educational initiatives for the paid media team, such as developing internal resources and training sessions Provide support for client services deliverables during the sales process for upsells and new business Develop strong relationships with clients and identify senior stakeholders Attend and participate in all meetings and calls with clients Communicate effectively with various audiences, with support for some clients Create and present insightful, meaningful, accurate reports and analyses with minimal support Execute the Workshop Digital client flag process and proactively identify resolutions Go the extra mile for assigned clients within the scope of the SOW Identify new opportunities for clients to meet their business goals Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support Manage beta tests of new services for the client set Elevate client requests for SOW changes with some support
The Senior Paid Media Manager continues to develop their skills with some support from the Director of Paid Media as they take on medium & large-sized clients. Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performanceBuild and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growthStrategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic, and other paid digital marketing channelsActively manage and seek ways to improve account performanceGenerate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retentionCreate a test hypothesis and implement landing page optimization tests to improve conversion ratesLead junior analysts on joint accountsHelp create and execute educational initiatives for the paid media team, such as developing internal resources and training sessionsProvide support for client services deliverables during the sales process for upsells and new business Develop strong relationships with clients and identify senior stakeholders Attend and participate in all meetings and calls with clients Communicate effectively with various audiences, with support for some clients Create and present insightful, meaningful, accurate reports and analyses with minimal support Execute the Workshop Digital client flag process and proactively identify resolutions Go the extra mile for assigned clients within the scope of the SOW Identify new opportunities for clients to meet their business goals Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support Manage beta tests of new services for the client set Elevate client requests for SOW changes with some support 4+ years of demonstrated agency experience with clients, with respect to: Building strong relationships Prioritizing workload with some support Creating insightful, actionable, and accurate insights for client strategies and reports with some supportPresenting data and insights in a way that is logical, clear, and actionable, with some support Creating effective meeting agendas and leading client meetings with some support Delivering basic training Logging assigned client hours worked Meeting deadlinesProven track record of managing a full client workload consisting of medium and large clientsCourteous written, verbal, and visual communication skillsStrong analytical capabilities, but may need support for advanced analysis and insights Occasionally provides basic training to other team membersProactively expand basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.Understands and supports leadership vision/decisions May identify and/or support the implementation of initiatives that push the team forwardIntermediate-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets Benefits
The Senior Paid Media Analyst continues to develop their skills with some support from Paid Media Management as they take on larger clients. Develop strong relationships with clients and identify senior stakeholders Attend and participate in all meetings/calls with clients Communicate effectively with various audiences, with support for some clients Create and present insightful, meaningful, accurate reports and analyses with minimal support Execute the Workshop Digital client flag process and proactively identify resolutions Go the extra mile for assigned clients within the scope of the SOW Identify new opportunities for clients to meet their business goals Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support Manage beta tests of new services for the client set Elevate client requests for SOW changes with some support 1+ years of demonstrated agency experience with small-to-mid-sized clients, with respect to: Building strong relationships Prioritizing workload with some support Creating insightful, actionable, and accurate insights for client strategies and reports with some supportPresenting data and insights in a way that is logical, clear, and actionable, with some support Creating effective meeting agendas and leading client meetings with some support Delivering basic training Logging assigned client hours worked Meeting deadlinesProven track record of managing a full client workload consisting of small-to mid-sized clientsCourteous written, verbal, and visual communication skillsStrong analytical capabilities, but may need support for advanced analysis and insights Occasionally provides basic training to other team membersProactively expands basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.Understands and supports leadership vision/decisions May identify and/or support the implementation of initiatives that push the team forwardIntermediate-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets Benefits Expected base salary range is $66,000 - $73,000 annually, based on experience.
We are a dedicated, experienced team of digital marketing analysts who work closely with our clients every step of the way to provide a deep knowledge of their business, competitors, and industry. Develop strategies and tactics that support client goals and drive strong organic marketing performanceBuild and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growthLeverage AI-driven tools to accelerate data analysis, content auditing, and strategy development while maintaining high standards for accuracyImplement and test new capabilities to enable client growth All responsibilities are performed with a high degree of autonomy and occasional supervision from SEO management on higher-complexity issues. Identify, project, and obtain client buy-in and approval, and regularly hit the KPI targets.Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts.Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performanceUtilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-TConduct comprehensive technical, content, and local SEO audits on complex issuesOptimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community.
Paid Media Managers, with support of a Paid Media Team Lead: Identify new opportunities for clients to meet their business goals Independently identify opportunities for potential case studies and coordinate with marketing for case study development Manage beta tests of new services for client set May support the sales team by assisting with RFPs, presentations, audits, and SOWs Elevate client requests for SOW changes with minimal support Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with support on complex issues Strategically build, manage, and optimize client paid digital marketing accounts with support on complex issues Perform keyword and audience research to optimize accounts and influence creative decisions with support on complex issues Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with support on complex issues Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with support on complex issuesCreate and prioritize strategies and supporting tactics that embody clients’ business goals with support on complex issues Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs with support on complex issues Setup and review Google Analytics (and any other third-party tracking software) with support on complex issuesIdentify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with support on complex issues Conduct ongoing tests that drive towards growth and achieving client goals with support on complex issues Temporarily take on extra client hours to support the team during times of limited bandwidth Meets expectations of a Paid Media Manager and has demonstrated the ability to regularly work independentlyDemonstrated ability with medium to high-complexity clients with respect to: Building strong relationships Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support Presenting data and insights in a way that is logical, clear, and actionable with minimal support Creating effective meeting agendas and leading client meetings with minimal supportDelivering core training Logging assigned client hours worked Meeting deadlinesProven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients. Expected base salary range is $70,000 - $77,000 annually, based on experience
About Workshop Digital Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We work as an extension of your marketing team, creating customized digital marketing strategies tailored to your business goals and service offerings. Your dedicated, experienced team of digital marketing analysts will work with you every step of the way and provide a deep knowledge of your business, competitors, and industry. Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance Build and maintain strong, deep client relationships with day-to-day contacts and to ensure high client retention and growth Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid/ppc digital marketing channels Actively manage and seek ways to improve account performance Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.
A leading digital marketing agency is seeking a Paid Media Lead to develop strategies that enhance client marketing performance. This role involves managing client relationships, training team members, and developing thought leadership content. Ideal candidates should have strong analytical capabilities and communication skills, alongside proficiency in tools like Google Ads and Google Analytics. The position offers a hybrid work option for some states, with an expected salary range between $95,000 and $105,000 annually.