The Senior Digital Marketing Specialist will manage demand generation campaigns, email marketing, and landing page optimization to drive pipeline growth. The role also involves marketing technology administration within Marketo and Salesforce, as well as maintaining website analytics and SEO best practices.
The Marketing Manager will lead the strategic development and execution of omni-channel marketing campaigns across B2B and B2C segments. The role involves collaborating with internal teams and agency partners to optimize customer journeys, manage campaign budgets, and analyze performance data to drive marketing efficiency.
The Senior Digital Marketing Specialist will manage email marketing and marketing automation workflows using Adobe Marketo Engage. The role also involves executing account-based marketing campaigns across platforms like LinkedIn, 6sense, and Google Ads to drive pipeline growth and customer engagement.
Role Overview: As the Associate Director of Digital & Integrated Marketing for ELM, you will spearhead the strategy and execution of a comprehensive marketing engine aimed at driving enterprise pipeline, acquiring new logos, and expanding existing customer relationships. Integrated Campaigns for Enterprise Growth: Lead comprehensive, full-funnel campaigns aligned to ELM solution priorities (e.g., litigation management, legal spend, invoice automation, AI-enabled workflows).Orchestrate multi-channel programs spanning digital, ABM, field marketing, and executive events aimed at targeting enterprise accounts.Own the complete campaign lifecycle, from strategy development to performance optimization and revenue attribution.Account-Based & Demand Generation Strategy: Collaborate with sales teams on ABM strategies for named accounts and high-value segments.Drive new logo acquisition and cultivate pipeline acceleration and opportunity expansion.Create targeted engagement initiatives that guide accounts through their decision-making process from consideration to evaluation and purchase.Implement scalable programs for multi-touch, multi-stakeholder engagement.Events & Executive Engagement: Integrate flagship industry events, hosted experiences, executive roundtables, and field programs into the broader campaign strategy.Ensure events effectively generate and accelerate pipeline, complete with defined activation strategies before, during, and after each event.Support sales-led engagement for key accounts and late-stage opportunities.Digital & Performance Marketing: Lead and innovate digital strategies encompassing paid media, search, social media, and website management to drive high-quality demand.Optimize conversion pathways (websites, landing pages, content journeys) for enterprise buyers.Manage strategic partnerships with media platforms and industry-specific channels.Marketing Analytics, Operations & Technology: Take ownership of marketing performance analytics including pipeline contribution (sourced/influenced), account engagement, and campaign ROI.Oversee marketing operations to ensure effective campaign execution, lead/account management, and data quality.Define and enhance the marketing tech stack including tools for Salesforce, Marketo, and event technologies.Sales, Product & Customer Alignment: Work closely with enterprise sales to define target accounts, pipeline goals, and strategic campaign priorities.Collaborate with product marketing to communicate ELM capabilities through compelling and differentiated campaigns.Align with customer marketing to support programs aimed at cross-selling, upselling, and customer retention.Serve as a strategic partner for leadership regarding pipeline health, performance insights, and growth opportunities.Budget & Resource Optimization: Administer budgets across digital, ABM, and events to optimize for pipeline generation and revenue impact.Allocate resources strategically based on segment priorities, deal size, and performance insights.Leadership: Build and nurture a high-performing team across digital, campaigns, events, and operations.Foster a performance-driven, data-centric culture that emphasizes accountability and continuous improvement.Mentor managers and senior marketers to support enterprise go-to-market execution.Skills & Experience: Extensive experience in B2B enterprise marketing, preferably in SaaS, legal technology, or complex solution sales.A proven track record of successfully driving pipeline and revenue in long, multi-stakeholder sales cycles.Expertise in account-based marketing (ABM) and enterprise demand generation.Strong experience leading integrated campaigns encompassing both digital and event marketing.Advanced knowledge of marketing analytics, funnel optimization, and performance attribution.Experience managing or collaborating with marketing operations and technology ecosystems.Familiarity with legal, compliance, finance, or enterprise workflows is advantageous.Key Success Metrics Include: Further details can be provided by your recruiter during the hiring process. EQUAL EMPLOYMENT OPPORTUNITY: Wolters Kluwer U.S.
Wolters Kluwer is seeking an innovative Associate Director of Digital & Integrated Marketing for ELM. In this vital role, you will lead the design and execution of a comprehensive marketing strategy aimed at driving enterprise pipeline growth, acquiring new logos, and expanding customer relationships. Your responsibilities will include: Orchestrating integrated campaigns across digital platforms, field initiatives, and executive events.Collaborating with enterprise sales, product marketing, and customer teams to enhance account engagement.Maximizing revenue outcomes through targeted, full-funnel marketing efforts.If you are passionate about creating impactful marketing strategies and driving results, we invite you to apply and be part of our dynamic team!
Join our dynamic team as a Senior Marketing Communications Specialist, where you will play a crucial role in shaping the voice of our UpToDate and Medi-Span product suites within the Wolters Kluwer Health Division. As part of an internal agency team, you will have the autonomy to tackle complex communication challenges, work closely with cross-functional partners in marketing, product development, and customer success, and produce high-impact content that enhances brand awareness and customer engagement. Minimum of 4 years of copy and content writing experience, ideally for B2B audiences. Proficient in producing compelling, professional copy that aligns with business objectives. Prior experience in interviewing experts for thought leadership content is preferred.
The Content Marketing manager is responsible for scaling and leading the content marketing team; delivering a strategy that optimizes the content lifecycle; and driving transformation in how content is produced, promoted, and measured across the organization. Establish a clear strategy for content excellence and governance, capturing the value content brings to the business and to customers. Demonstrate proficiency in AI content practices; experience in JasperAI required. Develop content plan and calendar to meet deadlines. Related market/industry experience.
This role will harness your creativity to promote pivotal events and transform thought leadership into impactful, campaign-ready content. You will take charge of building and executing innovative campaigns, generating compelling content from webinars and interviews, and ensuring that all marketing programs are delivered clearly and consistently across all channels. Take full responsibility for the end-to-end execution of our event marketing campaigns, including: Comfortable working with content sources such as webinars, interviews, or long-form materials To ensure a fair and genuine hiring process, we request that all candidates participate in interviews without the use of AI tools or external prompts.
The Senior Marketing Communications Specialist, Content Writer is responsible for creating, editing, and producing short- and long-form content and copy to support campaign production, lead generation, and thought leadership for the UpToDate and Medi-Span product suites within the Wolters Kluwer Health Division. • Translate complex healthcare and technology concepts into engaging, accessible content tailored to clinicians, payers, technologists, and executive audiences. Other Knowledge, Skills, Abilities or Certifications: • Demonstrate an ability to produce compelling, professional, engaging copy to support business goals • Creative, outside-the-box thinking that can help push copy boundaries while appealing to executive audiences and healthcare professionals • A constructive, curious, and learning mentality, especially in new content processes and an evolving healthcare industry • Experience interviewing experts and producing thought leadership, preferred • Demonstrate communication skills and professionalism to interface with peers, internal experts, and executives • Strong problem-solving, analytical, and decision-making skills • Able to work independently and in collaboration with teammates • Excellent follow-through, time management skills, and attention to detail • Able to provide copy samples at request Our Interview Practices Your recruiter can share more information about the specific offer for the job location during the hiring process.
The Senior Marketing Communications Specialist is responsible for creating and editing diverse content to support demand generation and brand awareness for healthcare product suites. This role involves collaborating with cross-functional teams to translate complex technical concepts into engaging copy for various digital and print mediums.
A leading healthcare solutions provider is seeking a Manager, Packaging and Go-To-Market in Michigan. This role focuses on developing packaging strategies and optimizing go-to-market execution for new healthcare products. Candidates should have 5-8 years of experience in product marketing and be adept in coordinating with various teams to drive adoption and revenue growth. Competitive compensation of $89,600 - $157,000, along with various benefits, is offered. The company emphasizes a commitment to diversity and inclusion.