Wisconsin Milk Marketing

Dairy Farmers of Wisconsin is seeking a Director of Digital Marketing to lead branding, content, social media, paid ads, SEO and website management. This role requires collaboration across the organization to deliver integrated, audience-focused communications. Candidates should have a bachelor’s degree plus 8+ years in digital marketing, experience managing agency partners, strong communication and proofreading skills, and supervisory or project management experience.

Dairy Farmers of Wisconsin is looking for a Director of Digital Marketing. About the Dairy Farmers of Wisconsin (DFW): We are a non-profit organization fully funded by the dairy farmers of Wisconsin. About the Role: In this role, you will manage and execute DFW’s digital marketing across branding, content, social media, paid advertising, SEO/GEO and websites. Coordinating digital marketing initiatives that support DFW’s organizational goals and brand standards Assisting in developing branded content, applying distinct audience-specific brand voices and reviewing creative proofs for accuracy and consistency Managing social media, paid advertising, SEO/GEO and website activities, along with coordinating supporting agencies, consultants and vendors Monitoring performance and budget activity to identify insights, improve results and ensure resources are used effectively About You: A bachelor’s degree plus at least eight years of experience in digital marketing, including branding, social media, paid advertising, SEO/GEO, website management or a similar role.

Our mission is to help Wisconsin’s dairy farm families thrive by building demand for products made in Wisconsin with Wisconsin milk … like cheese. About the Role: In this role, you will serve as a strategic marketing leader responsible for aligning DFW’s brand, retail, and channel marketing efforts into integrated programs that drive demand for Wisconsin dairy products across various markets while strengthening Wisconsin dairy’s presence domestically and internationally. Strategic advisor to help shape the future direction of DFW marketing by aligning marketing investments with high-impact growth opportunities that drive measurable outcomes in brand health, demand generation, and partner engagement. Transform brand strategy into marketing programs across digital, retail, media, events, and industry partnerships. Ensure alignment between brand storytelling, promotional efforts, buyer engagement, and partner activations.