Wiley

Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what's possible within science and learning. You'll work shoulder to shoulder with sales, product, and data partners to fill pipeline, sharpen our story, and give the commercial team everything it needs to win.This is a hands-on role for a marketer who likes to set the strategy and then build the thing. What you'll bringFive or more years of B2B marketing experience, ideally spanning media, advertising, data, or healthcare and life sciences.A track record across the full funnel: you've built positioning, run demand gen, and shipped sales enablement, not just one of the three.Strong writing and storytelling skills, with the ability to turn a complex, data-rich offering into copy that resonates with a commercial buyer.Hands-on experience with marketing automation, CRM (Salesforce preferred), and ABM platforms.An analytical mindset, fluent in pipeline metrics and attribution, and comfortable using data to make the case for where to invest.A bias for action and a collaborative style that earns trust with sales and product partners. Nice to haveExperience marketing an advertising, media, or audience-data product.Familiarity with programmatic advertising, adtech, or martech ecosystems.Exposure to pharma, life sciences, or the broader healthcare market and how HCP audiences are reached and engaged We power infinite possibilities. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities.

The Email Advertising Operations Specialist is responsible for the end-to-end execution of email advertising campaigns within Salesforce Marketing Cloud. This role involves building, scheduling, and performing quality assurance on email deployments while maintaining clear communication with internal stakeholders.

Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large. The role owns end-to-end delivery of digital advertising campaigns in an assigned portfolio – setup, in-flight monitoring, optimisation, and close-out reporting – and acts as the day-to-day operational contact for those campaigns. It works across Google Ad Manager, ADvendio, and adjacent ad serving platforms, coordinating managed service contractors who handle volume execution. Experience in digital advertising operations, ad ops delivery, or a closely related campaign delivery role.

Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large. Plan, schedule, and execute paid ads campaigns across platforms (e.g., Meta, LinkedIn, YouTube, Google, Bing), ensuring alignment with campaign objectives and budget allocations Manage paid ads budgets, monitor performance, and optimize campaigns to meet cost-efficiency and revenue contribution targets Grow owned audience assets, including YouTube subscribers and retargeting audiences, through structured campaign strategies and ongoing optimization Lead testing of new paid ads channels and formats, documenting performance benchmarks and providing clear recommendations for future investment Analyze campaign performance and produce structured insights, including cost-per-acquisition comparisons and channel effectiveness reporting Maintain consistent UTM tracking standards across all campaigns and support integration of paid media performance into broader attribution and reporting frameworks Support YouTube content distribution, retargeting strategy execution, and troubleshooting across paid platforms (e.g., Meta account issues) Contribute to the development of automated reporting dashboards and processes to improve campaign visibility and reduce manual reporting effort Support and execute dedicated audience growth initiatives, partnering with the Director and wider marketing team to scale acquisition across owned channels (e.g., YouTube, retargeting audiences, newsletters) and reduce reliance on third-party media The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.