Waymo

The Brand Marketing Operations Manager will oversee cross-functional go-to-market strategies and project manage campaign execution across internal and external teams. This role involves streamlining workflows, managing agency relationships, and supporting financial forecasting for marketing initiatives. The position is essential for scaling brand marketing efforts and ensuring seamless collaboration across various media channels.

Waymo is seeking a senior creative leader for our Marketing team in California to shape how the world sees autonomous driving. You will drive brand narratives, oversee campaigns across media, and own the writing standards to ensure consistent voice and cultural relevance.You will manage diverse creative teams, partner with agencies and production partners, and scale reusable creative systems for global campaigns while maintaining craft and brand integrity.#J-18808-Ljbffr

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver – The World's Most Experienced Driver – to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo's fully autonomous ride‑hail service and can also be applied to a range of vehicle platforms and product use cases. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but also to build societal acceptance for autonomous driving technology for the first time in history. We also shape Waymo's go‑to‑market initiatives, helping to transform Waymo into a thriving business with a growing user base.In this hybrid role, you will report to the Group Creative Marketing Lead.You will:Pioneer bold creative and brand narratives that translate Waymo's frontier autonomous driving technology into clear, compelling, and human‑centered campaigns.Drive the creative vision and execution of high‑visibility campaigns across a vast spectrum of mediums, ranging from massive brand initiatives (TV, OOH, print, and experiential) to fast‑paced, always‑on paid social and digital content.Own the verbal brand standards and end‑to‑end writing process, setting an exceptional quality bar while remaining a hands‑on writer, writing and reviewing copy to ensure emotional resonance, cultural relevance, and absolute brand alignment.Direct and collaborate with external agencies and production partners, translating business briefs into clear creative strategies to streamline high‑volume production demands.Build, scale, and optimize repeatable creative systems and modular templates to enable your team to deliver fast‑turnaround, localized digital ad campaigns at speed without sacrificing craft, taste, or brand consistency.You have:10+ years of experience in brand creative, copywriting, or creative direction at an agency or in‑house marketing team, with a portfolio demonstrating mastery in both traditional and digital mediums.5+ years of direct people management experience, with a proven history of growing, inspiring, and managing multi‑disciplinary creative teams of copywriters, designers, and video editors.A strong track record of developing end‑to‑end integrated campaigns across diverse channels, showing your ability to scale creative strategies from broad awareness‑building down to hyper‑focused performance and conversion stages.Mastery of storytelling and communication, with a proven ability to distill complex, emerging technology or sophisticated technical subjects into clear, compelling, and highly engaging consumer messaging.Demonstrated experience integrating robust design and verbal systems into highly scalable, polished, and culturally resonant creative work.An available online portfolio showcasing distinctive, metrics‑driven campaign creative, exceptional copywriting, and an adaptable approach to writing across multiple formats and platforms.We prefer:Experience expanding and scaling a consumer brand internationally, adapting large‑scale marketing campaigns to respect local cultural nuances while maintaining a highly cohesive global brand standard.A strong performance marketing and direct‑to‑consumer creative mindset, with a proven track record of using creative performance metrics and rapid testing to optimize campaign copy, conversion, and pipeline growth.Exceptional communication and presentation skills, with a demonstrated ability to…

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base. This role follows a hybrid work schedule and reports to our Brand & Culture Marketing Lead. Lead and manage the end-to-end earned and paid strategy for Waymo's influencer and celebrity talent programs aligning with broader brand and culture marketing objectives and driving breakthrough performance alongside our core agency partnersIdentify and cultivate deep relationships with creators, celebrity talent, management, and talent agencies to grow Waymo's network of influential voices.Develop creative campaigns that tap the star power of influencer and celebrity figures to fuel Waymo's mission to be the World's Most Trusted Driver.Negotiate and execute complex talent contracts, securing competitive terms, usage rights, and best-in-class deliverables.Establish measurement frameworks to deliver meaningful performance insights and track the impact of talent partnerships on brand sentiment, user acquisition, and cultural share-of-voice.Act as the internal subject matter expert, educating stakeholders on how to effectively leverage talent to meet business goals and staying ahead of the curve on emerging platforms, trends, and shifts in the celebrity and creator economy to keep Waymo at the forefront of culture.You have: