Senior Manager, Retail Media Performance & Measurement
riverwoods, Illinois | 1 weeks ago
The Senior Manager, Retail Media Performance & Measurement will own and evolve the end-to-end framework for campaign measurement across our Retail Media business. Essentially, translate the measurement strategy into operational processes, tools, and reporting standards that enable efficient and repeatable execution across campaignsManage day-to-day engagement with the third-party measurement partner, serving as the primary point of accountability for methodology alignment, contract deliverables, and ongoing performance against service level expectations.Support budget planning and management associated with the third-party measurement partner, ensuring financial accountability and alignment with organizational goals and objectives.Collaborate cross-functionally with Sales, Account Management, Customer Science, and Enterprise teams to ensure measurement and audience capabilities are integrated into the broader go-to-market strategy and client engagement process.Serve as an internal subject matter expert and consultant on retail media measurement best practices, educating internal stakeholders and external partners on methodology, data interpretation, and industry standards.Lead, mentor, and develop a team of direct reports, fostering a high-performance culture focused on analytical rigor, client impact, and professional growth.Provide recommendations that advance Walgreens Advertising Group's external presence and point of view on retail media measurement, audience strategy, representing the network at industry forums.Monitor the competitive landscape and emerging trends in retail media measurement, audience development, and advertising analytics to ensure Walgreens Advertising Group remains at the forefront of industry innovation.Partner with Sales and Account Management teams to support pre-sale conversations by articulating the network's measurement capabilities and audience value proposition to prospective brand and agency partners. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities. Preferred Qualifications Master’s degree in business administration, Marketing Analytics, Data Science, or a related field.Prior experience working within a retail media network, media agency, or health and wellness advertising environment.Familiarity with pharmacy, healthcare, or CPG advertising ecosystem, including relevant regulatory and privacy considerations.Experience presenting measurement strategy and campaign insights to senior-level brand and agency stakeholders.Working knowledge of clean room technologies and data collaboration platforms such as LiveRamp, Snowflake, or similar solutions.We will consider employment of qualified applicants with arrest and conviction records. If you are applying on a job board or unable to click on the link, please copy and paste this URL into your browser jobs.walgreens.com/benefits
Full-Time