Visit Shreveport-Bossier

Visit Shreveport-Bossier (VSB) seeks an experienced, strategic, and highly organized Director of Marketing & Communications to lead the day-to-day execution of the organization’s integrated marketing initiatives. Assist the Vice President of Marketing and Communications in developing and implementing Visit Shreveport-Bossier’s annual Strategic Marketing Plan. Translate organizational priorities into comprehensive marketing campaigns supporting destination tourism, sports tourism, public relations, community initiatives, and special projects. Leadership & Team Development Maintain organized records of vendor contracts, advertising agreements, and marketing expenditures with the Finance Department

This position transforms strategic vision into actionable marketing plans by overseeing departmental operations, project management, agency partnerships, advertising initiatives, team leadership, and campaign execution. Working closely with the Vice President of Marketing & Communications, the Director ensures marketing initiatives are delivered on time, within budget, and aligned with Visit Shreveport-Bossier’s mission of increasing visitation, overnight stays, and economic impact throughout Caddo and Bossier Parishes. Assist the Vice President of Marketing and Communications in developing and implementing Visit Shreveport-Bossier’s annual Strategic Marketing Plan.Translate organizational priorities into comprehensive marketing campaigns supporting destination tourism, sports tourism, public relations, community initiatives, and special projects.Lead brand awareness initiatives through integrated, results-driven marketing and advertising campaigns across local, regional, national, and international markets.Ensure all marketing initiatives align with Visit Shreveport-Bossier’s brand standards, messaging, and strategic objectives.Utilize research, visitor data, market trends, and analytics to support marketing decisions and campaign development.Stay current on tourism, marketing, communications, and advertising trends and recommend innovative strategies that improve organizational performance. Serve as Visit Shreveport-Bossier’s primary liaison with the Agency of Record and other contracted marketing partners.Manage agency deliverables, creative reviews, advertising schedules, media placements, reporting, and campaign execution.Build and maintain productive relationships with advertising partners, publishers, media representatives, printers, and vendors.Negotiate contracts and ensure agency and vendor performance meets organizational expectations.Oversee advertising schedules and ensure deadlines, budgets, and deliverables are successfully managed.Collaborate with designers, photographers, videographers, writers, printers, and other creative partners to produce high-quality marketing assets. Represent Visit Shreveport-Bossier through public speaking engagements, industry conferences, tourism events, and professional organizations.Develop collaborative relationships with community stakeholders, tourism partners, local businesses, and industry organizations.Participate in professional development opportunities that strengthen leadership and marketing expertise.Perform other duties as assigned to support the mission and strategic goals of Visit Shreveport-Bossier.

Position: Destination Marketing Intern — Creative Content & PR Exposure A regional tourism marketing organization is seeking a Marketing & Communications Intern in Shreveport, Louisiana. This paid internship involves supporting marketing initiatives, creating digital content, and assisting with social media campaigns. Candidates should be enrolled in a related degree program and possess strong communication skills. Interns will gain hands-on experience and build their marketing portfolios while working 25 hours per week, typically Monday–Friday. #J-18808-Ljbffr

Visit Shreveport-Bossier is seeking an energetic and motivated Marketing & Communications Intern to support the organization’s marketing initiatives and gain hands-on experience in destination marketing. Research and assist with writing press releases, blog posts, and editorial content for Visit Shreveport-Bossier websites. Assist with the development and scheduling of social media and digital marketing content. Some evening or weekend hours may be required for special events or media opportunities. Interns completing this program gain valuable experience in tourism marketing and public relations while building a portfolio of professional work; including writing samples, digital content, and campaign support that can be used to pursue future careers in marketing, tourism, and communications.