The Decision Science Analyst will analyze paid media performance across social and search channels to drive growth and acquisition. The role involves using SQL and Python to conduct incrementality testing and provide actionable insights to marketing and product teams.
The Marketing Manager Lead will oversee the inbound channel strategy for Property and Casualty marketing at USAA. This role involves developing and optimizing personalized digital experiences across web and mobile platforms to drive member engagement and product acquisition.
The Decision Science Analyst will analyze paid media performance across social and search channels to drive growth and acquisition. The role involves using SQL and Python to conduct incrementality testing and provide actionable insights to marketing and product teams.
The Marketing Manager Lead will oversee the inbound channel strategy for Property and Casualty marketing at USAA. This role involves developing and optimizing personalized digital experiences across web and mobile platforms to drive member engagement and product acquisition.
Independently leverages digital research, business intelligence, market trends, customer insights, and performance data to identify opportunities, develop recommendations, and improve end-to-end member experiences across digital journeys and marketing funnels.Leads stakeholders in defining and translating customer needs, business objectives, and experience opportunities into strategic initiatives, requirements, features, and optimization efforts that drive measurable business outcomes.Drives highly complex, cross-functional digital products and experience initiatives from concept through delivery, partnering with Marketing, Digital, UX, Analytics, Technology, Operations, and other stakeholders to validate solutions and maximize member value.Uses data-driven insights, experimentation, testing methodologies, and digital optimization practices to identify opportunities for improving funnel performance, member engagement, conversion, and customer experience.Guides teams in generating meaningful insights through analytics, customer research, digital testing, and performance monitoring to inform product and experience enhancements.Develops business cases, hypotheses, and strategic recommendations that clearly articulate the value of digital products and experience investments and influence prioritization decisions.Monitors experience and performance metrics, identifies risks and dependencies, and drives resolution strategies to ensure successful delivery of business value and achievement of key outcomes.Facilitates cross-functional collaboration and serves as a trusted advisor to stakeholders, helping teams navigate ambiguity, align priorities, remove obstacles, and execute against shared objectives.Leads the development and continuous improvement of digital optimization, testing, and experience measurement practices to advance organizational capabilities and improve customer outcomes.Creates compelling presentations and communications that translate complex data, insights, and recommendations into actionable business decisions for senior leaders and stakeholders.Provides mentorship and guidance to peers while serving as a thought leader in digital product management, customer experience, and optimization best practices. Experience optimizing end-to-end marketing and digital funnels to increase throughput from prospect engagement to quote, bind, and policy conversion.Experience in digital marketing, product marketing, customer experience, conversion rate optimization (CRO), digital analytics, or a related business function.Demonstrated ability to evaluate marketing performance and customer behavior across digital channels and the end-to-end customer journey.Experience leveraging data and performance metrics to identify trends, generate insights, and recommend actions that improve customer experience and business outcomes.Strong understanding of marketing funnels, customer acquisition, conversion, engagement, and retention strategies.Proven ability to translate complex data into clear business recommendations for both technical and non-technical stakeholders.Experience partnering with cross-functional teams, including Marketing, Digital, Product, Analytics, and Go-to-Market organizations, to drive strategic initiatives.Strong organizational and project management skills with the ability to manage multiple priorities and influence outcomes across teams.Excellent communication and presentation skills, with the ability to represent the business in cross-functional working groups and executive discussions.Ability to work independently, navigate ambiguity, and proactively identify opportunities for improvement and innovation.Experience in emerging customer experience, funnel optimization, or digital performance disciplines, with a passion for shaping new ways of measuring and improving business performance. You are paid within the salary range based on your experience and market data of the position. Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled.
The Lead Communications Director will develop and execute complex communication strategies to amplify USAA's mission and culture to both internal and external audiences. This role involves storytelling and integrated campaign management to strengthen the company's reputation and connection with the military community.
Our Media and Social Marketing Manager leads the creation, facilitation and/or execution of multi-channel media and social plans for USAA across one or more channels including but not limited to TV, social, digital (online video, search, display, online radio), radio and print. Develops highly complex, multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated, ensures media strategies are on brand.Collaborates and may lead Media Team to translate and interpret business intelligence and internal client objectives to guide media agencies and enable them to develop media strategies that support business objectives.Collaborates with internal stakeholders and leadership to understand the parameters for developing media strategies.Socializes media proposal and recommendations to partners and/or management to include senior executives.Ensures that all necessary client media plans are implemented correctly and in a timely manner.Manages highly complex budget plans whether.Communicates status with management and internal/external partners as necessary.Mentors others to ensure that media team is effectively communicating, collaborating and working with agencies and/or internal partners such as analytics.Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.Effectively directs agencies to ensure alignment with goals and prioritization.Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. This opportunity is for candidates who enjoy the technical side of omnichannel programmatic campaign planning and consider themselves a resourceful, curious problem solver. You are paid within the salary range based on your experience and market data of the position. Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness.
Our Media and Social Marketing Manager leads the creation, facilitation and/or execution of multi-channel media and social plans for USAA across one or more channels including but not limited to TV, social, digital (online video, search, display, online radio), radio and print. Develops highly complex, multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated, ensures media strategies are on brand.Collaborates and may lead Media Team to translate and interpret business intelligence and internal client objectives to guide media agencies and enable them to develop media strategies that support business objectives.Collaborates with internal stakeholders and leadership to understand the parameters for developing media strategies.Socializes media proposal and recommendations to partners and/or management to include senior executives.Ensures that all necessary client media plans are implemented correctly and in a timely manner.Manages highly complex budget plans whether.Communicates status with management and internal/external partners as necessary.Mentors others to ensure that media team is effectively communicating, collaborating and working with agencies and/or internal partners such as analytics.Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.Effectively directs agencies to ensure alignment with goals and prioritization.Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. This opportunity is for candidates who enjoy the technical side of omnichannel programmatic campaign planning and consider themselves a resourceful, curious problem solver. You are paid within the salary range based on your experience and market data of the position. Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness.
The Media and Social Marketing Manager will lead the development and execution of multi-channel media plans across digital, social, and traditional platforms. This role involves managing agency resources, optimizing campaign performance, and ensuring all paid media aligns with corporate marketing strategies.
The Media and Social Marketing Manager will lead the development and execution of multi-channel media plans across digital, social, and traditional platforms. This role involves managing agency resources, optimizing campaign performance, and ensuring all paid media aligns with corporate marketing strategies.
Our Media and Social Marketing Manager leads the creation, facilitation and/or execution of multi-channel media and social plans for USAA across one or more channels including but not limited to TV, social, digital (online video, search, display, online radio), radio and print. Develops highly complex, multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated, ensures media strategies are on brand.Collaborates and may lead Media Team to translate and interpret business intelligence and internal client objectives to guide media agencies and enable them to develop media strategies that support business objectives.Collaborates with internal stakeholders and leadership to understand the parameters for developing media strategies.Socializes media proposal and recommendations to partners and/or management to include senior executives.Ensures that all necessary client media plans are implemented correctly and in a timely manner.Manages highly complex budget plans whether.Communicates status with management and internal/external partners as necessary.Mentors others to ensure that media team is effectively communicating, collaborating and working with agencies and/or internal partners such as analytics.Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.Effectively directs agencies to ensure alignment with goals and prioritization.Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. This opportunity is for candidates who enjoy the technical side of omnichannel programmatic campaign planning and consider themselves a resourceful, curious problem solver. You are paid within the salary range based on your experience and market data of the position. Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness.
Responsible for leading a team that is facilitating all interaction points between Business Partners and Marketing for marketing, sales and service activities.Manages collaborative working relationships with Business Partners and Marketing.Integrates cross-functional collaboration and innovations by supplying knowledge between Business Partners and Marketing.Provides status updates on marketing, sales and service activities to key stakeholders.Measure and report performance of all marketing campaigns and assess ROI and KPIs.Lead integrated team in the development of multi-channel creative campaigns to motivate audience to 'take action''.May provide additional support, including performance analysis and communications, to key stakeholders, including Senior leadership.Monitor market trends, research consumer markets and competitors' activities that help support development of marketing strategies.Responsible for leading and guiding team in managing assigned Marketing budget(s).Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. Your strategic vision is grounded in a deep understanding of member insights and data analysis, enabling you to identify key trends and translate them into innovative, multichannel marketing campaigns that elevate the brand and drive measurable outcomes.You are a subject-matter expert in membership marketing and have delivered new acquisitions through retention marketing strategies. You are paid within the salary range based on your experience and market data of the position. Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. USAA is an Equal Opportunity Employer.
What you'll do: Applies knowledge of marketing principles to complete moderately complex to complex work assignments under minimal supervision.Acquires and applies intermediate knowledge of the business, its products and processes, serving as a resource to less experienced team members on escalated issues of a routine nature.Performs end-to-end review of all records being researched, works with internal groups, external clients and / or vendors to maintain complete and accurate data files using querying and other system tools to produce required reports and / or effectively manages agency to ensure alignment with goals and priorities.Performs gap analysis on internal and external business environments and member data, (synthesizing marketing, consumer and business research) to identify opportunities, creates program plans, product and pricing plans, pro forma and communication plans and/or responsible for ongoing management of agency resources, campaign and channel plans and related budgets that achieve stated objectives.Resolves issues and navigates obstacles to deliver work product.Synthesizes key data and research in order to recommend marketing initiatives that meet business goals, reviews the data for accuracy, (completing and resolving any issues) and / or facilitates and maintains data in internal systems and / or campaign planning tools with minimum supervision.Participates in a process management role through the creation, monitoring and execution of new processes in addition to enhancing current processes.Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. You are paid within the salary range based on your experience and market data of the position. Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled.
The Associate Creative Director (Writer) is responsible for developing creative concepts and overseeing the execution of advertising campaigns for USAA. This role involves leading creative teams, ensuring brand standards are met, and collaborating with marketing partners to deliver projects on time and on budget.