University of Arkansas Fayetteville

About the position The Department of Marketing in the Sam M. Walton College of Business at the University of Arkansas invites applications for Instructor position to start August 10, 2026. We also offer a Master of Science in Marketing focusing on brand management and a Ph.D. in Marketing. Teach up to a 4/4 load per academic year.Remain qualified as a Practice Academic or Instructional Practitioner under AACSB guidelines.Fulfill University, College, and Departmental service requirements consistent with the rank.Primarily teach undergraduate courses such as Intro to Marketing, Consumer Behavior, Marketing Research, Marketing Management, and other similar courses as needed by the department.Maintain regular on-campus availability.Provide in-person teaching.Actively contribute to the life of the department, including exhibiting respect and cooperation in shared academic and administrative tasks.Requirements Master's degree from an accredited university conferred by the start of employmentPrevious teaching experience in Consumer Behavior, Integrated Marketing Communications, or Digital MarketingNice-to-haves

The Director of Marketing and Communications provides advanced-level management and strategic direction for marketing, communications, and digital initiatives within Global Campus. This position leads the development and execution of integrated multi-channel marketing and communications strategies that drive measurable growth in enrollment, engagement, and visibility in online academic degree programs, professional and workforce development programs, and related initiatives. This role serves as a senior leader within Global Campus, responsible for shaping and advancing a comprehensive, data-informed marketing strategy that expands the university’s reach to adult learners, online students, and professional audiences. Provides advanced-level management and strategic direction for marketing, communications, and digital initiatives within Global Campus.Leads the development and execution of integrated multi-channel marketing and communications strategies that drive measurable growth in enrollment, engagement, and visibility in online academic degree programs, professional and workforce development programs, and related initiatives.Serves as a senior leader within Global Campus, responsible for shaping and advancing a comprehensive, data-informed marketing strategy that expands the university’s reach to adult learners, online students, and professional audiences.Leads a professional staff of 6-8 responsible for marketing-related web design, graphic design, organic social media, and web content management, and other related functions.Partners closely with college and university marketing and communications teams to align marketing efforts with institutional priorities and growth objectives, ensure alignment with university branding standards, policies, and strategic priorities.Serves as a senior advisor to Global Campus leadership on marketing and communications matters.Ensures regular, reliable, and non-disruptive attendance.Creates and maintains collegial, harmonious working relationships with others.Requirements Master’s degree in Marketing, Communications, Public Relations, Journalism, or a related field or Bachelor’s Degree with at least five (5) years of professional experience in marketingMinimum of five (5) years of progressively responsible experience in marketing and communicationsMinimum of three (3) years of experience supervising full-time professional marketing-related staffDemonstrated experience developing and implementing strategic marketing initiativesExperience managing project and operational budgets and coordinating vendor servicesKnowledge of marketing strategy, branding principles, and integrated communications practicesKnowledge of supervisory principles and performance managementAbility to exercise independent judgment and decision-making within established policiesAbility to plan, organize, and manage multiple projects simultaneouslyAbility to analyze data and prepare reports to support strategic decision-makingAbility to establish and maintain effective working relationships across organizational unitsProof of legal authority to work in the United States on the first day of employment.Nice-to-haves

Under the direction of the Associate Director of Marketing & Communications, the role helps execute the college’s social media strategy by creating and scheduling daily and campaign-based content that strengthens brand presence and engagement. As part of a collaborative team, the position also provides backup support when needed to ensure continuity and quality across college communications. The Marketing & Communications Specialist can work a flexible schedule and to perform other related duties as required to support the mission of the college and as directed by the Dean and the Associate Director of Marketing & Communications. Supports the college’s marketing and communications efforts with a primary focus on social media strategy, content development, and coordinated storytelling across platforms.Helps execute the college’s social media strategy by creating and scheduling daily and campaign-based content that strengthens brand presence and engagement.Monitors performance metrics, prepares reports to inform future strategy, and collaborates with university partners to ensure content aligns with brand, accessibility, and institutional standards.Plays a key part in writing, editing, and developing cohesive marketing materials that reflect the college’s voice and visual identity.Promotes events and initiatives through a range of channels such as newsletters, emails, social platforms, and print.Provides writing, editing, and design support for major college communications, including the monthly Fulbright Review digital publication, The Fulbright Review print magazine, and content distributed through Arkansas News.Contributes to the college’s overall internal and external communications strategy by helping manage editorial calendars, coordinating collaborative content workflows, and supporting publications and marketing materials across departments.Provides backup support when needed to ensure continuity and quality across college communications.Can work a flexible schedule and to perform other related duties as required to support the mission of the college and as directed by the Dean and the Associate Director of Marketing & Communications.Regular, non-disruptive and reliable attendance is required, as well as the ability to create and maintain collegial, harmonious working relationships with others.Requirements Bachelor’s degree in communications, marketing, journalism, public relations, design, or a related field from an accredited institution; or equivalent combination of education and relevant experienceAt least one year of professional, pre-professional, or internship experience in communications, marketing, social media management, digital content creation, or a related fieldDemonstrated experience creating content for digital platformsExperience managing social media platforms for an organization, including content planning, scheduling, and performance trackingStrong writing, editing, and organizational skills with attention to detail and brand consistencyWillingness to infrequently travel for story developmentKnowledge of social media strategy, platform best practices, and audience engagement trendsSkill in writing and editing compelling content for diverse audiences across print and digital platformsSkill in translating long-form stories into engaging social and web contentSkill in analyzing performance metrics and using data to inform content decisionsAbility to manage multiple projects and deadlines in a fast-paced environmentAbility to collaborate effectively with faculty, administrators, and creative partnersAbility to exercise sound judgment in messaging and represent the college professionallyNice-to-haves