True North Agency

As Regional Vice President of Business Development for True North, you will identify, cultivate and establish new relationships with the marketing decision makers for large healthcare providers. If you’re looking for an opportunity to make a difference and grow your career, we’d love to hear from you! Requirements: An understanding of the sales process from beginning to end with proven ability to: Identify sales targets and build organized prospecting plans Set meetings with key decision makers and influencers, and qualify opportunities Develop custom proposals that align our marketing capabilities with client objectives Thoughtfully manage the buying journey through a high attention to detail, an appropriate sense of urgency, and accurate forecasting to leadership Build strong relationships both internal and externally Negotiate and close 6 to 7-figure new business opportunities and qualified opportunities, and close six-figure new business relationships Experience in selling complex digital marketing solutions, including agency relationships, SEO solutions, email marketing solutions, patient acquisition campaigns, and content marketing strategies An understanding of consumer behavior trends, specifically in healthcare, and familiarity with how integrated marketing strategies drive engagement and conversions Familiarity with CRM and automation toolsExcellent written and verbal communication skills The ability to perform and present in high-pressure situationsSelf-motivated and inquisitive personality, with a proactive commitment to customer service and problem solving approach to sales A minimum of 5 years healthcare or marketing sales experience Bachelor's degree in business, sales, marketing, communications, finance, economics or a related fieldWillingness and ability to travel for client and prospect meetings, as well as conferences, and work exclusively from a home office when not traveling; Current travel expectation is under 10% of time, but subject to change. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. True North Agency will not tolerate discrimination or harassment based on any of these characteristics.

The RoleThe Director of Demand Gen & Growth Marketing at True North will serve as a strategic marketing leader, responsible for defining and guiding the company's comprehensive marketing strategy. Key ResponsibilitiesMarketing Strategy: Define, own, and continually refine the company's long-term marketing strategy and roadmap, ensuring alignment with C-suite business objectives and sales targets.Brand & Strategic Alignment: Work collaboratively with the CEO to continually shape True North brand, supporting the setting of strategic direction for consistent messaging, tone, and visual identity across all platforms and client touchpoints.Digital Strategy Oversight & Execution: Provide oversight and strategic direction for all digital marketing channels, including SEO/SEM, email marketing, social media, and content strategy to maximize brand visibility and lead generation architecture. Proven success in developing and leading strategic marketing functions that resulted in significant business growth, ideally in a B2B or agency environment.Strong expertise in the full-funnel of marketing, from brand strategy to digital execution, with a focus on scalable systems.Demonstrated experience in a consulting or fractional capacity, providing high-level strategic advisory and mentorship.Exceptional analytical skills with a talent for interpreting complex business data and translating insights into clear, actionable executive strategies.Exceptional communication, presentation, and negotiation skills, capable of influencing C-suite stakeholders.A strategic thought leader with a passion for brand storytelling and a bias for action and results.Proficient in leveraging marketing automation and CRM software for strategic oversight (HubSpot preferred).What We OfferThe opportunity to make a significant, executive-level impact on a fast-growing, purpose-driven brand.Flexible work schedules and 100% remote-work environment.Engagement with a vibrant and dedicated team.Competitive health and welfare benefits including Medical, dental, vision, supplemental life insurance and discretionary 401k company match.Unlimited PTO and sick time.Working Conditions: employee to successfully perform the essential functions of this job. information, family or parental status, or any other status protected by the laws or regulations of

As a Senior Paid Media Manager, you will serve as the strategic lead and paid media authority for our premiere healthcare accounts. You’ll serve as the go-to strategic partner for internal account teams and the final escalation point for technical or performance challenges, working closely with Paid Media Managers (PMMs) and Specialists to elevate their work and support their growth. Proactively identify performance gaps, rebalance media mix as needed, and ensure campaigns stay aligned with business priorities.Monitor macro performance trends, step in when performance dips, and provide clear, actionable direction to PMMs to keep campaigns efficient and on track to hit CPA targets.Serve as the final reviewer before launch to ensure campaign builds accurately match strategic outlines, follow naming conventions, and meet account standards.Conduct monthly account check-ins to review optimization logs, maintain account consistency, and offer strategic ideas to both digital and account teams.Lead the quarterly testing roadmap—defining hypotheses, sequencing tests, and setting clear decision criteria for ad copy, messaging, and strategic adjustments.Analyze search patterns and creative performance across accounts to spot bigger opportunities and systemic trends.Translate campaign data into clear executive narratives, highlighting key trends, performance wins/losses, and actionable recommendations for future growth.Act as the final point of escalation for performance anomalies, tracking issues, or landing page friction, stepping in when high-level strategy shifts are required. TNC is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. TNC will not tolerate discrimination or harassment based on any of these characteristics.

You love working with clients in an agency environment to solve their business challenges using your extensive understanding of marketing strategies and what makes people tick. Our Digital Marketing Account Managers work with the marketing departments, vice presidents and chief executive officers of hospitals and health systems nationwide to project manage and optimize compelling integrated print and digital marketing and communications strategies that connect them with their audiences in meaningful and effective ways. As a Digital Marketing Account Manager, you are a trusted member of the client’s team and are deeply connected to the growth and success of True North. As a Digital Marketing Account Manager at True North, you’ll help our clients find success in utilizing custom content marketing to support their business goals. If you’re looking for an opportunity to make a difference and grow your career at a fast-paced and growing agency, we’d love to hear from you!