Track Digital

Track Digital is a rapidly-growing Digital Marketing Company in Nashville, TN, that specializes in PPC and Social Media Marketing strategies for Service-Based businesses and E-commerce brands around the country. Role DescriptionThis is a full-time, hybrid (1 day at home, 4 in-office) role for a PPC Specialist located in Nashville, TN, with some work from home flexibility. This position will be responsible for overseeing a portfolio of Google Ads and Microsoft (Bing) Ads accounts for our clients. This role will be a focal point in our company, and will have the opportunity to quickly scale into a higher-level role with a team underneath you. ResponsibilitiesSet up, manage and optimize marketing campaigns on Google and Bing Ads for our clients.Set up conversion tracking using the Google Tag Manager and/or Google Analytics.Perform keyword research, create ad copy, and conduct A/B testing as needed.Analyze performance data and adjust strategies to meet client goals.Develop and manage budgets and bidding strategiesDeliver insights through regular client reporting and check-insStay up to date with platform changes and industry trendsWork in person with the Track Digital team at our Nashville, TN office on Music Row.What We’re Looking For3+ years of hands-on PPC experience (Agency experience preferred)Proficiency in Google Ads, Bing Ads, Google Analytics & Google Tag Manager.Strong analytical and problem-solving skillsExcellent written and verbal communication skillsBonus PointsFamiliarity with platforms/tools like GoHighLevel, Hubspot and other CRM platforms.

Track Digital is seeking a Senior Manager of Digital Marketing in Nashville, TN. This full-time, hybrid position involves driving strategy and optimization for paid campaigns on Google Ads and Meta Ads. The ideal candidate will have 3+ years of experience in social media marketing, lead generation expertise, and strong project management skills. Key responsibilities include campaign planning, keyword research, performance analysis, and collaboration with creative teams. A bachelor's degree is required; a master's degree is a plus.

Company Description Role Description This is a full-time, on-site (hybrid) role based in Nashville, TN, for a Senior Manager of Digital Marketing. Plan, build, launch, and optimize paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram) to meet client goals such as lead generation, e-commerce sales, brand awareness, and ROAS targets.Conduct in-depth keyword research, audience targeting, and competitive analysis to build high-converting campaigns.Manage daily campaign performance, including bid adjustments, budget allocation, A/B testing of ad creatives, and scaling winning strategies.Set up and monitor conversion tracking using Google Tag Manager, Meta Pixel, GA4, and other tools to ensure accurate reporting.Analyze performance data and provide clear, actionable insights and recommendations to clients and the internal team through regular reports and meetings.Collaborate with the creative and social media teams to develop compelling ad copy, visuals, and landing page recommendations.Stay up-to-date with Google and Meta platform changes, policy updates, and new features to maintain compliance and performance.Troubleshoot issues such as ad disapprovals and implement remarketing/retargeting strategies.Manage multiple client accounts simultaneously while maintaining organization and meeting deadlines. 3+ years in direct Social Media Marketing and Google Ads management, with a strong understanding of trend analysis and platform optimization.Expertise in Lead Generation and Marketing with proven success in achieving measurable growthHands-on experience with Web Analytics tools and leveraging data for actionable insightsStrong project management skills with the ability to lead teams and meet deadlines effectivelyExceptional analytical, organizational, and problem-solving skillsBachelor's degree in Marketing, Business, or a related field; a Master’s degree is a plusExperience in a leadership role managing digital marketing campaigns and teamsAbility to adapt and thrive in a fast-paced, on-site work environment