Tower Marketing

Position Location Full Time Top Skills For This Role 70% web design; web including UX / UI, wireframing landing pages, sitemaps, infographics, animations, digital advertisements; coding experience or knowledge would be helpful, but not required. 30% print design; branding, publication layout design, and typography, print advertisements. Have a passion for what you do with a positive and inquisitive attitude Executing all visual design stages from discovery to final hand-off to developer(s) Stay up-to-date with the latest web trends, techniques, and technologies Meet, present, and discuss project requirements, wireframes, designs, and creative concepts to internal team, management, and clients Have the ability to clearly communicate concepts and ideas with coworkers and clients Work in tandem with the Creative Director, internet marketing team, and web development team

Tower Marketing is seeking a self-motivated and detail-oriented Account Executive to help support the needs of our broad set of marketing clients. This person will work closely with our Vice President and a variety of clients to interpret their requests in order to delegate tasks to our team. Ideally, this individual would have familiarity of the roles within the digital marketing field and be confident in situations where problem solving skills are needed. Full Time, Local Hybrid Knowledgeable about the project development lifecycle from both an internet marketing and web development / design perspectivePossesses superb organizational abilities to effectively prioritize projects and manage deadlines for each client’s best interestAble to brainstorm, collaborate, and strategize with inter-agency creative resources, including designers, developers, and internet marketing team membersDemonstrated experience working with external clients / vendors in managing expectations, relationships, and scope of workExperience in project management tactics needed to effectively manage project resources on time and within budget

Tower Marketing is seeking a talented, self-driven, and high-energy individual to serve as a Business Development Specialist. The right candidate will have a “hunter” mentality, being responsible for navigating complex company organization structures, identifying and contacting decision-makers, and creating proposals based on the services the agency offers. Full Time Lead business development efforts to contact all leads on agency’s in-house list, CRM prospects, and new prospects that fit the agency’s targeted client profile.Intermediate knowledge of internet marketing, website builds, and creative offerings (e.g. client goals vs. team implementations to meet those goals)Research and qualify new business opportunities within our target markets. This includes using LinkedIn, corporate websites / directories, online tools, online / in-person events, and following up on traditional word-of-mouth referralsInitiate contact with new, potential prospects in order to generate and qualify leads, promote the agency’s services and benefits, and identify and propose solutions that meet their needsCreate detailed proposals, presenting those proposals, and following up with prospects to secure their approvalsAttend online webinars and / or in-person events and mixers to connect with new business opportunitiesHost and prepare speakers for Tower’s Marketing Matters peer group, as well as online webinars and / or in-person events to create new business opportunitiesServe as the prospect advocate throughout the proposal phase, proactively communicating questions, issues, risks, and opportunities, as well as providing potential solutionsAbility to brainstorm, collaborate, and strategize with in-house team members, including designers, developers, and internet marketing specialistsAbility to document all prospect interactions in the agency's CRM system, providing detailed updates to the accounts team and estimated close dates for high probability opportunities.Report weekly summary of current business development efforts and forecasted new prospect opportunitiesPromote Tower Marketing’s core values across the agency and conduct oneself in perfect alignment with those values

Tower Marketing in Lancaster, PA is seeking a Business Development Specialist with a hunter mentality to drive new client opportunities for the agency. You will navigate complex org structures, contact decision‑makers, and craft proposals tied to the agency’s services, turning prospects into our next clients. You will collaborate with in-house designers, developers, and marketers, document interactions in the CRM, manage timelines, and report weekly forecasted opportunities.

This person will work closely with our Vice President and a variety of clients to interpret their requests in order to delegate tasks to our team. Ideally, this individual would have familiarity of the roles within the digital marketing field and be confident in situations where problem solving skills are needed. Possesses superb organizational abilities to effectively prioritize projects and manage deadlines for each client’s best interest. Experience in project management tactics needed to effectively manage project resources on time and within budget. Strategic knowledge of internet marketing & development projects (e.g. client goals vs. team implementations to meet those goals).