TikTok

Responsibilities TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results. The North America Product Solutions & Operations (PSO) team is responsible for bringing priority global products to market and driving their adoption and growth in the region. We are looking for an experienced Product Marketing Lead (what we call 'Product Solutions & Operations Lead') who will define and execute strategies for scaling adoption of one or more high-impact advertising solutions, creating tailored approaches for different client segments. Qualifications Minimum Qualifications: - Years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We develop global partner marketing strategies and scalable programs that enable partners to extend TikTok's reach and impact, helping advertisers adopt priority products, expand TikTok expertise across the industry, acquire new customers, and amplify TikTok's products, value, and vision at scale. Working across TikTok's ecosystem of advertising technology, creative, creator, commerce, and measurement partners, you will develop scalable marketing programs that accelerate product adoption, generate demand and strengthen TikTok's leadership within the advertising industry. Qualifications Minimum Qualifications - 5+ years of experience in partner marketing, product marketing, B2B marketing, partnerships, or a related role within the advertising, media, or technology industries. - A fast learner with a great sense of judgment, design sensibilities, and creative thinking. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

The Brand Partnerships Manager will drive revenue growth by managing enterprise accounts and providing strategic advertising solutions on the TikTok platform. The role involves analyzing account performance, building C-level relationships, and collaborating with cross-functional teams to maximize client success and advertising investment.

The Brand Partnerships Manager will drive revenue growth by managing enterprise client relationships and promoting TikTok's advertising solutions. The role involves analyzing account performance, developing strategic partnerships with global brands, and collaborating with cross-functional teams to maximize advertising impact.

The Product Marketing Manager will lead go-to-market strategy and adoption planning for TikTok's core monetization products. You will partner with sales and product teams to translate central strategies into actionable client solutions and represent the voice of the customer to influence product roadmaps.

The Global Agency Product Marketing Manager will identify product opportunities and streamline workflows for agencies using TikTok Ads. This role involves partnering with cross-functional teams to drive product adoption and improve the agency portal experience to support business growth.

The Product Marketing Manager will lead go-to-market strategy and adoption planning for TikTok's core advertising monetization products. You will partner with sales and product teams to translate central strategies into actionable client solutions and represent the voice of the customer to influence product roadmaps.

The Brand Partnerships Manager will drive revenue growth by managing enterprise accounts and promoting TikTok's advertising solutions. The role involves analyzing account performance, building C-level relationships with global brands, and collaborating with cross-functional teams to deliver strategic marketing results.

TikTok is seeking talented students for an internship with the Monetization Ads Interface Team. You will work on challenging technical domains, including large-scale user systems, ads experiences, AI-driven recommendations, and growth strategies, while gaining hands-on industry exposure. The program offers a 12-week full-time summer internship in the United States, with opportunities to collaborate across PMs, designers, and R&D, plus networking events and professional development.

The Client Solutions Manager will manage and grow advertising relationships by developing media plans and performance campaigns. This role involves using data analytics to optimize marketing funnels and educating clients on digital advertising products and features.

TikTok is hiring for a Brand Ads product leadership role within the Brand Innovation team. The position focuses on owning a Brand Ads product, guiding revenue goals, positioning, and cross-functional alignment to drive growth. You will drive end-to-end product development from identifying opportunities to defining requirements, design, execution, and impact measurement, including ownership of pricing strategy in collaboration with Engineering, Data Science, and Operations teams. #J-18808-Ljbffr

Responsibilities: - Lead product strategy and development for TikTok AI Ad Agent, building capabilities across ad creation & optimization, issue diagnosis, and marketing decision guidance - Design AI-powered product experiences that integrate data, models, and advertising workflows - Deeply understand advertiser pain points across the advertising journey and translate them into AI-driven solutions - Collaborate closely with engineering, ML, data science, and operations teams to launch and iterate AI Agent capabilities - Define evaluation frameworks and success metrics to continuously improve advertiser value and business impact Qualifications Minimum Qualifications: - 3+ years of product or related experience; experience in advertising products, search/recommendation systems, AI products, or AI evaluation is a plus. Why Join Us Inspiring creativity is at the core of TikTok's mission. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

The Client Solutions Vertical Manager will lead a team to drive advertising strategy and revenue growth for the apparel vertical on TikTok. The role involves managing client relationships, overseeing campaign execution, and collaborating with product teams to influence platform strategy and innovation.

The Client Solutions Vertical Manager will lead a team to drive advertising strategy and revenue growth for the apparel vertical on TikTok. This role involves managing client relationships, overseeing campaign execution, and collaborating with product teams to influence platform innovation and ad performance.

The Strategic Operations Manager will serve as the operational backbone for the North America Global Business Marketing team. This role involves optimizing marketing processes, managing cross-functional coordination between marketing and sales, and ensuring consistent execution of marketing initiatives.

The Client Solutions Manager will partner with advertisers to develop and execute media strategies on the TikTok platform. This role involves analyzing campaign data to drive performance, managing client relationships, and providing consultative expertise to ensure marketing objectives are met.

The Brand Partnerships Manager will drive revenue by managing enterprise advertising accounts on the TikTok platform. The role involves building strategic relationships with global brands, providing data-driven advertising insights, and collaborating with cross-functional teams to maximize business impact.

TikTok is seeking a Machine Learning Engineer for Contextual Targeting in San Jose. You will help build and optimize large-scale ads systems, developing state-of-the-art applied machine learning projects that drive monetization for brand ads. You will own key targeting components within the TikTok ads ecosystem, collaborate with product and business teams, and contribute to a fast-paced environment focused on high performance, scalability, and impact.

The Platform Campaign Manager will develop and execute marketing strategies for TikTok Shop to drive merchant growth and optimize the user shopping experience. This role involves collaborating with cross-functional teams to manage campaign traffic, product selection, and operational workflows to ensure a seamless marketplace ecosystem.

TikTok is seeking a product marketing/PM leader for the App Ads and Gaming team. You will influence product strategy, collaborate with Sales, Marketing, and regional teams to drive adoption and revenue for mobile app advertising and gaming solutions. The role requires deep knowledge of mobile gaming, app measurement, and digital ad products, with strong communication and analytical abilities to translate market insights into actionable initiatives.

The Integrated Marketing Manager will develop and execute marketing plans to drive growth for TikTok Shop in the U.S. market. This role involves building brand strategy, managing external agency relationships, and overseeing content marketing initiatives to increase user awareness and conversion.

This Senior Product Manager role focuses on developing and optimizing advertising solutions for entertainment clients on the TikTok platform. The position involves managing the end-to-end product lifecycle, analyzing campaign performance, and collaborating with cross-functional teams to drive monetization and advertiser ROI.

TikTok is seeking a Technical Product Specialist (TPS) - Performance in the Advertisement Team based in San Jose, CA. The role focuses on troubleshooting advertising performance issues, bridging advertisers, PMs, and RDs to identify and resolve delivery problems, including overbidding, high CPA, and ROI concerns. You'll handle ticket investigations, knowledge base development, runbooks, and dashboard maintenance, with 2-5 years experience in customer or product operations within ad tech.

TikTok is seeking a Product Marketing Manager in New York City to lead the go-to-market strategy for performance advertising solutions targeting Travel and Entertainment advertisers. The ideal candidate has over 4 years of experience in digital advertising, focusing on driving bookings and revenue growth. Responsibilities include developing strategies, collaborating with cross-functional teams, and creating compelling narratives around performance marketing trends in Travel. The position offers competitive compensation and benefits from day one. #J-18808-Ljbffr

This internship role supports TikTok Shop US marketing activities, including campaign strategy, project management, and performance analysis. The intern will collaborate with cross-functional teams to execute brand campaigns and monitor operational performance to drive business growth.

This role functions as a project manager within a global brand and communications operations team. The individual will facilitate cross-functional workflows, manage strategic initiatives, and improve operational processes across marketing, communications, and CSR departments.

TikTok, the creator-first video platform, seeks a product manager for its Asset Foundation within Ads Platform to define the future of catalog management and product intelligence in TikTok Ads Manager. You will shape onboarding, data quality, and optimization across commerce assets, collaborating with engineering, design, data science, and marketing to deliver scalable catalog solutions that empower advertisers and unlock better outcomes.

TikTok is seeking a Product Manager to drive advertising performance for international Entertainment advertisers. You will work with global teams to optimize campaigns, design tailored ad formats, and own the lifecycle from ideation to post-launch iteration. The role requires 2+ years in product management for online advertising, strong cross-functional leadership, and fluency in English and Mandarin to collaborate with global partners.

The Head of Strategy and Programs will lead the integrated marketing communications center for TikTok for Business. You will own the annual marketing plan, oversee program architecture, and ensure that all marketing initiatives are strategically aligned and measurable.

The Program Manager will own the end-to-end integrated marketing strategy and delivery for specific growth levers within TikTok for Business. The role involves writing strategic plans, briefing creative and channel teams, and managing the execution of marketing programs to drive demand and pipeline.

The Vertical Director will lead the sales organization for the Box Retail category at TikTok, focusing on revenue growth and advertising strategy. The role involves managing teams, developing go-to-market plans, and fostering relationships with major brands and agencies to drive digital ad performance.

The Brand Partnerships Manager will drive revenue by managing enterprise client relationships and providing strategic digital advertising solutions on the TikTok platform. The role involves analyzing account performance, developing C-level relationships, and collaborating with cross-functional teams to maximize brand impact and advertising growth.

The Brand Partnerships Manager will lead strategic relationships with major advertisers to drive revenue growth and product adoption on TikTok. The role involves consultative selling, account planning, and cross-functional collaboration to deliver data-driven advertising solutions.

This role involves developing and executing go-to-market strategies for a mobile advertising platform. The manager will collaborate with global sales teams to create enablement assets, optimize sales incentive systems, and drive product adoption among advertisers.

The Brand Partnerships Manager will drive revenue and build strategic relationships with enterprise clients on the TikTok platform. The role involves analyzing account performance, educating clients on digital advertising solutions, and collaborating with cross-functional teams to meet business objectives.

This MBA internship involves developing strategic plans and performance metrics for TikTok's creative advertising products, including influencer marketplaces and GenAI tools. The intern will analyze business data to optimize ROI and collaborate with global teams to drive product growth and implementation.

This internship role involves supporting the TikTok Shop US operations team in executing marketing and sales campaigns. The intern will coordinate across cross-functional teams to help drive brand initiatives and gain practical experience in e-commerce project management.

TikTok is seeking a Campus Intern to join the TikTok AI Ad Agent team in San Jose, CA. You will help shape product strategy and development for AI-powered ad capabilities, collaborating with engineering, ML, data science, and operations to deliver impactful features. The 12-week full-time summer internship offers hands-on experience, industry exposure, and opportunities to apply knowledge to real-world challenges while building a foundation for growth.

The North America Product Solutions & Operations (PSO) team is responsible for bringing priority global products to market and driving their adoption and growth in the region. We are looking for an experienced Product Marketing Lead (what we call 'Product Solutions & Operations Lead') who will define and execute strategies for scaling adoption of one or more high-impact advertising solutions, creating tailored approaches for different client segments. Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success. Years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.

TikTok is seeking an intern to join the Business Integrity team, focusing on ads risk control and policy knowledge. You will gain hands-on experience in ads moderation, risk control, and related domains while applying your coursework to real-world challenges. Interns will collaborate with PM and R&D teams globally, learn about scalable systems, and participate in development workshops and social events as part of a structured internship program.

A leading social media platform is seeking a Solutions Engineer in San Jose, California, to help businesses leverage their advertising solutions. The role involves maintaining stakeholder relationships, developing innovative products, and communicating technical aspects to diverse audiences. Candidates should have a Bachelor's degree in Computer Science or similar fields, with at least 1 year's experience in production-quality code. Knowledge of APIs and general programming languages is essential. The position offers a competitive salary and various employee benefits.

TikTok is seeking a Machine Learning Engineer Graduate (Brand Ads) for a 2027 start in San Jose. You will work on forecasting inventory, optimizing auction traffic, and using ML to improve delivery quality. Collaborate with engineers, product managers, data scientists, and strategy partners to turn business challenges into scalable technical solutions. This role fits new graduates with strong ML fundamentals and hands-on coding skills.

TikTok is seeking motivated students for a campus internship to contribute to its Global Monetization Product and Technology teams. You will gain hands-on experience building large-scale ads systems and applying machine learning across feeds, live streaming, and branding solutions. Interns will work with product and business teams to shape product vision and growth strategies while exploring potential career paths in a fast-paced tech environment.

This internship role involves supporting TikTok Shop US marketing activities, including campaign strategy, project management, and merchant performance analysis. The intern will assist in executing brand and category campaigns while providing data-driven insights to support business growth.

A leading social media platform seeks a Global Product Solutions and Operations Manager to oversee Search Ads. The role requires expertise in digital advertising, strategic collaboration, and experience in driving product growth. Candidates should possess a strong understanding of the advertising ecosystem, particularly Search Ads, and be skilled at partnering with cross-functional teams to meet market needs. This position is based in San Jose, California, and offers competitive compensation and benefits.

The Global Product Solutions & Operations (PSO) team is the strategic bridge between TikTok’s advertising partners and our Product teams. We are looking for talented individuals to join our team. Academic background in computer science or related fields, with technical experience or project work preferred; Strong logical thinking and data analysis skills, with the ability to break down, analyze, and solve complex problems; Strong organizational, planning, communication, and execution skills; self-motivated and responsible, able to drive projects independently with reliability and simplicity; A heavy user of internet products, curious and passionate about product design and user experience; prior product-related internship or project experience is a plus Job Information Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

About the role We are looking for a Product Marketing Manager to join the Branding team. You will own GTM execution for brand advertising products, working closely with GBS sales partners and HQ product teams to drive adoption and revenue. You will develop the advertiser narratives, build the enablement materials, manage the alpha and beta programs, and close the feedback loop between the field and product. What You'll Do - Own GTM execution for brand advertising products across the NA market, including launch strategy, sales enablement, and advertiser narrative development. As a global company, we have flexible working hours.

Strong interest in AI product paradigms and agent-based systems, with an AI-native mindset and the ability to leverage AI technologies to rapidly prototype, build, and iterate product solutions. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Inspiring creativity is at the core of TikTok's mission.

This internship role focuses on supporting the operations and growth of TikTok Shop by managing creator and merchant partnerships. The intern will contribute to scaling e-commerce initiatives and enhancing the shopping experience within the TikTok ecosystem.

TikTok is seeking an experienced Product Manager to lead the development and optimization of the Shop Ads advertiser experience within TikTok Ads Manager. You will own the roadmap for campaign management features and collaborate with engineering, design, data science, and other teams to deliver intuitive UI/UX for advertisers. This role focuses on building holistic e-commerce ad solutions for sellers of all sizes, leveraging user research and data analytics to drive growth while staying ahead of