TIAA

As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute campaign deliverables that deliver high-quality leads to the sales organization. Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.Assists with campaign execution in partnership with functional marketing team members.Understands departmental measurements and KPIs based on overall business goals.Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing. 3+ Years Required; 5+ Years Preferred Physical Requirements: Sedentary Work

Position: VP, Head of TIAA Brand Marketing & Advertising The VP, Head of Brand for Retirement Solutions is responsible for leading and integrating TIAA's brand presence across media, sports marketing, creative studio, advertising, social media, and brand strategy — all in service of driving measurable business growth for the Retirement Solutions business. Reporting to the Retirement Solutions CMO within the Marketing & Communications organization, this leader will serve as the connective tissue between brand investment and business outcome, ensuring every dollar works harder and every partnership tells a coherent story.A central mandate of this role is building a best-in-class marketing engine that maximizes the value of TIAA's growing partnership portfolio — including partnerships with the Big Ten, Ivy League, three professional golfers, the New York Times, Wall Street Journal, Philadelphia Marathon, and more — transforming those assets into integrated campaigns that deepen institutional client relationships and drive new business. Securing Tomorrow. Drive the development of integrated campaign strategies that bridge upper-funnel brand building with mid- and lower-funnel business outcomes. Lead paid media efforts and agency, social, and performance marketing teams to ensure consistency and effectiveness across the full audience journey.Creative Studio.

The Senior Content Strategist will collaborate with cross-functional teams to develop clear, user-focused content for digital financial products. This role involves conducting content audits, analyzing user needs, and ensuring consistent brand messaging across mobile and web platforms.

3+ Years Required; 5+ Years Preferred 5+ years of progressive experience in brand advertisingTrack record of developing and executing successful integrated brand campaigns that drive measurable business resultsUnderstanding of brand strategy, creative development, media planning, and campaign measurementStrong analytical skills with ability to translate data into actionable insights and strategic recommendationsProject management skills with ability to manage multiple priorities and meet deadlines in a fast-paced environmentKnowledge of financial services industry regulations and compliance requirements Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.