The Brand Manager will lead strategic marketing initiatives and brand development for a portfolio of premium wine brands. This role involves managing brand health, overseeing new product commercialization, and collaborating with sales teams to drive market performance.
The Brand Manager will lead strategic marketing initiatives and brand development for a portfolio of premium wine and non-alcoholic beverage brands. This role involves managing brand health, overseeing new product commercialization, and executing marketing tactics in a fast-paced environment.
Based at Benziger Family Winery in Glen Ellen, CA, this full-time hybrid position reports to the Direct-to-Consumer (DtC) Senior Manager and is responsible for executing Benziger and Imagery DtC marketing plans to drive key brand and business objectives. The role encompasses a wide range of responsibilities including DtC strategy development and execution, performance analysis, project management, and cross-functional team leadership. • Manage the winery’s PR agency relationship in collaboration with Commercial Brand Marketing, including press mailings and media visit coordination. • Lead the creation of marketing materials to support Wine Club, Tasting Rooms, and Special Event sales. • This job description reflects the general nature of the role and is not intended to be an exhaustive list of all duties or responsibilities.