The Variable

We believe the strongest results happen when brand and performance work together, creating ideas that break through, spend that works harder, and outcomes that multiply. You’ll bring that belief to life by learning how to connect budgets, flowcharts, and reporting into media plans that actually drive business results. Assist in building media plans by conducting research, updating flowcharts, and supporting plan documentation.Learn how to steward campaigns across digital (search, social, programmatic) and traditional channels.Monitor campaign pacing and delivery, flagging issues and helping with adjustments.Traffic creative assets and manage campaign specs to ensure everything launches on time and correctly.Support campaign reporting and post-analysis by gathering data and building reports.Learn and apply AI-enabled tools to assist with media research and reporting. Detail-Oriented Learner: Organized and accurate, with a drive to keep building new skills.Curious & Eager: Excited to explore, ask questions, and grow within the craft of media planning.Collaborative Teammate: Works well with peers, managers, and partners to get things done.Analytical Mindset: Comfortable with numbers, reporting, and using data to uncover insights.Reliable & Accountable: Dependable in managing details and following through on tasks. Around 1 year of experience (internship or entry-level) in media planning, buying, or related field.Familiarity with media channels, especially digital (search, social, programmatic), with exposure to traditional media a plus.Strong Excel skills and comfort working with spreadsheets for organization and calculations.Highly organized, detail-focused, and able to manage multiple priorities.Strong written and verbal communication skills.Bachelor’s degree in Communications, Advertising, Media, Marketing, or related field preferred.

The Variable is a forward-thinking advertising agency in Winston-Salem, seeking a Media Supervisor to drive day-to-day media planning, shape strategies, and set up measurement frameworks that move the needle. You'll be client-facing, presenting plans with clarity, and collaborating with investment, analytics, and creative teams to ensure campaigns run smoothly. This role suits detail-oriented individuals who can connect metrics to business outcomes, mentor junior staff, and thrive in a hybrid

The Variable is a forward-thinking advertising agency focused on driving ownable differentiation for our clients. We believe the strongest results happen when brand and performance work together, creating ideas that break through, spend that works harder, and outcomes that multiply. With a dedication to innovation and strategic partnership, we work as true client partners to deliver creative that inspires, strategies that perform, and results that matter.POSITION SUMMARYAs Programmatic Specialist, you’ll be responsible for setting up, managing, and optimizing programmatic campaigns across client accounts. On our team, we believe that brand and performance don’t just coexist—they thrive together. You’ll be a trusted programmatic resource for the team, collaborating closely with planners, investment leads, analytics, and creative partners to make sure campaigns run seamlessly from start to finish.KEY RESPONSIBILITIES Programmatic Execution & OptimizationSet up, manage, and optimize programmatic campaigns across platforms such as DV360, The Trade Desk, Cadent, Stackadapt and Amazon.Responsible for performance of managed service campaigns, if applicableMonitor pacing and delivery, providing optimization recommendations to ensure campaigns hit goals.Execute and manage private marketplace (PMP) and programmatic guaranteed (PG) dealsConduct ongoing QA across campaign set‑up, trafficking, and reporting to ensure flawless execution.Explore AI‑driven capabilities within DSPs to optimize bidding, targeting, and campaign performance.Partner with planners to align programmatic activations with broader omni‑channel strategies.Share performance insights and platform expertise that can help inform future strategies.Collaborate with analytics to measure results and translate data into clear takeaways.Work with ad ops and creative teams to traffic assets and ensure smooth campaign launches.Reporting & AnalysisBuild and maintain pacing and delivery reports for active campaigns.Assist in post‑campaign reporting and reconciliations, analyzing results to surface optimization opportunities.Stay current on programmatic trends, platform updates, and best practices to bring new thinking to the team.Contribute to agency knowledge‑sharing by helping others understand programmatic tools and capabilities.KEY TRAITSHands‑On Expert: Confident in DSP consoles and campaign execution.Detail‑Oriented Operator: Meticulous in QA, trafficking, and reporting.Analytical Problem Solver: Uses data and curiosity to optimize performance.Collaborative Teammate: Works seamlessly with planners, analytics, ad ops, and creative teams.Strategic Connector: Understands how executional details ladder up to broader client goals.QUALIFICATIONS2–4 years of experience in programmatic advertising, ad operations, or digital media execution.Hands‑on experience with DSPs such as DV360 and The Trade Desk (Amazon DSP a plus).Familiarity with setting up PMPs, PGs, and troubleshooting delivery issues.Strong skills in Excel (pivot tables, lookups, formulas) and comfort working with data.Experience with ad servers such as Campaign Manager 360 or similar.Strong organizational skills, attention to detail, and ability to manage multiple projects.Excellent written and verbal communication skills.Bachelor’s degree in Communications, Advertising, Media, Marketing, or related field preferred.WE OFFERComprehensive medical, dental, and vision coverage for you and your family, with strong employer contributions401(k) with a 4 percent employer match , immediately vestedMonthly, non-taxable cell phone reimbursementMeaningful bonus opportunities , including client referrals, employee referrals, and a peer-to-peer bonus program that gives you $1,000 each…

The Variable is seeking a hands‑on Programmatic Specialist to own end‑to‑end programmatic delivery for client campaigns. You’ll set up, manage, and optimize campaigns across DV360, The Trade Desk, Cadent, Stack Adapt, and Amazon, while collaborating with planners, analytics, and creative partners.You’ll drive pacing, QA, and reporting, explore AI‑driven bidding approaches, and translate results into actionable optimizations to meet client goals.#J-18808-Ljbffr

With a dedication to innovation and strategic partnership, we work as true client partners to deliver creative that inspires, strategies that perform, and results that matter. As Associate Media Director, you’ll take the lead on executing seamless omni-channel media campaigns across multiple client accounts. You’ll also play a hands-on role with the team, supervising and developing planners and supervisors while maintaining the high standards The Variable is known for. Oversee the development of integrated media plans that translate client objectives into clear, actionable strategies.Develop full-funnel media plans that balance brand and performance, with a strong emphasis on digital media (CTV, Programmatic, DOOH, Social, and Search)Provide in-depth campaign reporting and analysis, highlighting insights and opportunities for optimization.Translate media performance metrics such as CPC and CTR into actionable business insightsMaintain efficient workflows and resource management to keep projects moving smoothly across multiple clients.Partner with analytics to develop in-flight testing frameworksLeverage AI-driven insights and tools to streamline campaign planning, improve targeting, and strengthen measurement. Act as the day-to-day strategic lead for clients, presenting plans, reports, and recommendations with confidence and clarity.Build trusted relationships by being responsive, proactive, and focused on solving client challenges.Collaborate with creative, brand strategy, and analytics partners to deliver seamless, integrated solutions.Partner with Analytics to build comprehensive measurement strategiesIdentify organic growth opportunities within existing accounts, surfacing them in partnership with Media Directors.