The Digital Marketing Associate will support data automation, implementation, and delivery efforts for marketing materials. The role involves maintaining automation workflows, assisting with compliance approval processes, and managing content delivery to improve marketing efficiency.
Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Lead enterprise organic social strategy across assigned platforms and portfolios, establishing channel priorities, engagement objectives, content direction, and optimization focus aligned to business goals and brand standards. (20%)Partner with Search & AI Strategy to align organic social programs with enterprise discoverability objectives, leveraging social channels to amplify priority content, strengthen authority signals, identify emerging audience questions and topics, and support visibility across search and AI-driven discovery environments. (20%)Direct campaign planning and social content strategy in partnership with internal stakeholders, ensuring initiatives are coordinated, audience-informed, and aligned to enterprise marketing priorities. (15%)Job QualificationsDeep knowledge of organic social media strategy, platform dynamics, content planning, audience engagement practices, and reputational considerations across enterprise social channels.Strong strategic planning skills with the ability to align social direction to business priorities, brand positioning, audience engagement, and enterprise discoverability objectives.Strong communication and editorial judgment, including the ability to shape channel voice, ensure message consistency, and guide high-visibility social content decisions.Ability to interpret social performance, engagement trends, and competitive activity and convert findings into actionable recommendations and optimization plans.Understanding of how content, authority signals, audience engagement, and third-party conversations influence visibility across traditional search engines, AI-generated experiences, and evolving discovery platforms.Experience partnering with SEO, content strategy, analytics, or digital discovery teams to translate audience insights and content performance data into optimization opportunities.Demonstrated ability to lead work through others, provide coaching and quality oversight, and establish clear standards for execution and accountability.Strong cross-functional collaboration and influence skills, with the ability to coordinate effectively with brand, communications, paid media, analytics, experimentation, Search & AI Strategy, and business stakeholders.Ability to balance strategic direction, governance, and day-to-day decision making in a fast-moving, publicly visible environment.Preferred QualificationsFamiliarity with evolving search and AI-driven discovery platforms and an understanding of the role social content, engagement, and external authority signals play in content visibility and brand consideration.Compensation
The Hartford is seeking an Assistant Director, Marketing Strategist to help transform business priorities into insight-driven marketing strategies that drive growth, engagement, adoption, retention, and customer value. This role serves as a- strategic partner to Small Business, Product, Sales, Distribution, Analytics, Enterprise Marketing, and channel teams, translating customer insights, business objectives, competitive intelligence, and market trends into actionable marketing recommendations. The ideal candidate excels at connecting research and data to marketing strategy and is equally comfortable developing go-to-market plans, audience strategies, messaging frameworks, creative briefs, and measurement approaches. Analyze customer, market, competitive, and performance data to identify actionable insights that inform marketing strategy. Demonstrated experience developing marketing strategies, go-to-market plans, positioning, and messaging for complex products, services, or business initiatives.
Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future. Assistant Director, Personal Insurance Broad MediaReporting to the Director of Media Execution, the Assistant Director, Personal Insurance Broad Media is responsible for supporting the development and execution of the marketing strategy that drives the growth and profitability of the Personal Lines Broad Media Programs. Increase customer focus in marketing campaigns to drive broader market opportunity and/or increase marketing efficiency.Monitoring/Analyzing Key Performance Indicators of Broad Media Programs – Apply tactical understanding of direct‑to‑consumer marketing techniques, targeting/segmentation strategies, economic drivers, testing strategies, creative development and messaging, and results analysis to support continuous improvement.Collaborate with other functional areas – Sales, Marketing Data & Analytics, Creative, Customer Research and Product teams to identify opportunities to improve and maximize results across individual programs.Accountable for the following tasks –Manage the budget for broad media programs, providing accurate forecasts and accounting of spend.Leverage data to capture insights and determine opportunities to optimize campaigns as well as develop a healthy pipeline of testing opportunities that will drive improved results.Manage media and measurement platforms and tools to purchase media, gain insights and optimize performance.Own the monitoring of results, working with the analytics team to identify trends and areas of opportunity, as well as produce accurate forecasting.Manage Broad Media marketing mix to meet volume goals, without degradation to response quality.Create and present materials that clearly articulate business results, outcomes, or strategy for a variety of audiences.Manage flow of information to management and appropriate sales/operational units to retain appropriate engagement in executing operating plan.Tactical Execution of Broad Media Programs – Act as communication hub for Broad Media Marketing Programs, collaborating with Strategy, Creative, Production, Procurement, Analytics, Forecasting/Finance.Manage Direct Buying of CBS Media – Plan, negotiate pricing and execute media buys.Apply AI-driven Solutions – Streamline workflows and improve overall marketing productivity.Commitment to Quality Control – Verify correctness of source codes linked to phone numbers and URL landing pages; availability of phone numbers for reuse; and accuracy of creative.QualificationsMinimum of five (5) years experience in direct‑to‑consumer marketing planning and execution of Broad Media programs (Direct Response Television, CTV, Audio, Out of Home).At least two (2) years focused on insurance, ideally personal auto and homeowners insurance.Proven expertise in targeting/segmentation strategies, modeling, economic drivers, creative testing strategies and results analysis across Broad Media programs.Tactical mastery of media buying, planning, creative development, channel optimization, and performance management.Strong knowledge of industry trends, competitor strategies, and their impact on program growth.Deep understanding of planning and budgeting of marketing campaigns with excellent project management skills.Ability to work collaboratively in a matrixed managed environment with exceptional influencing skills.Results‑driven and metrics oriented, thriving in a fast‑paced and goal‑oriented organization.Track record of success working in a deadline‑driven environment.Excellent written and verbal communication skills.CompensationThe listed annualized base pay range is $104,800 – $157,200. The base pay is one component of The Hartford’s total compensation package, which may include short‑term or annual bonuses, long‑term incentives, and on‑the‑spot recognition.
Reporting to the Director of Media Execution, the Assistant Director, Personal Insurance Broad Media is responsible for supporting the development and execution of the marketing strategy that drives the growth and profitability of the Personal Lines Broad Media Programs. Accountable for an annual $15MM+ marketing budget for National TV, Connected TV, Audio and other broad reach programs. Manage the budget for broad media programs, providing accurate forecasts and accounting of spend Leverage data to capture insights and determine opportunities to optimize campaigns as well as develop a healthy pipeline of testing opportunities that will drive improved resultsManage media and measurement platforms and tools to purchase media, gain insights and optimize performanceOwn the monitoring of results, working with the analytics team to identify trends and areas of opportunity, as well as produce accurate forecastingManage Broad Media marketing mix to meet volume goals, without degradation to response quality Tactical Execution of Broad Media Programs Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role.
This critical business role supports the overall growth and profitability of the Liability LOBs via product development, forms maintenance, underwriting guidelines, and product pricing. Support of Liability product suite offering (General Liability & Excess Liability), which includes terms & conditions; underwriting guidelines; form development & maintenance; pricing & rate management; analysis of market & competitive intel.Support of Liability product suite growth, which includes sales & marketing; appetite expansion; mix management; exploring market opportunities; and analysis of new business flow metrics.Support of Liability product suite profit, which includes analysis of claim frequency, severity & large losses; jurisdictional litigiousness; rate indications; class and territory profitability.Participation in Liability line OCUO meetings to ensure that enterprise-wide liability product requirements are being met (i.e. standardized form usage across entire organization).Develop deep understanding of common industries underwritten in the E&S Binding space, including Contractors, Habitational, and Real Estate (Lessors Risk Only) and drive meaningful product changes within these industries that are aligned with goals and objectives.Continued development of risk exposure and control analysis skills.Management of existing Programs, including identification and build-out of new program offerings.Strong collaboration, partnership and communication with core E&S Binding team functions (Sales & Underwriting, Product Management, Property Product Development, Digital Marketing) to ensure coordinated and effective product changes that maximize growth and profitability of Liability lines.Relationship management / engagement, coordination, and cross-functional collaboration with all E&S partner shared service organizations to understand actions that will influence outcomes including IT, Quality, Actuarial, Claims, Legal & Compliance, Marketing and Service Operations (Audit and Underwriter Assistants).Leveraging partner liability product organizations (Small Business Product, Global Specialty, M&LB) for understanding best practices and identifying product offering differences.Support new product implementation, including design, build, governance and monitoring with accountability for defining requirements for IT.Submitting, managing, coordinating, and communicating full list of product enhancement and defect requests.Performance reporting analysis, as needed.Support competitive intelligence collection and dissemination to determine how our product compares to peers in the market (including recognizing market cycle shifts) and propose changes accordingly.Candidates must be highly regarded for their product leadership capabilities. Minimum: 4-year degree and 4 plus years of Commercial Lines experience.Preferred: Insurance designations; underwriting experience; 2 plus years of prior, relevant work experience including E&S or Small Business with liability product, pricing, and/or coverage.Self-driven, team-oriented, competitive individualDemonstrated, regular usage of Co-Pilot with a "continuous improvement" growth mindset to advance AI effectiveness in role.Advanced usage of Microsoft Office products, including Excel, PowerPoint; SharePoint experience a plus.Strong verbal and written communication skills across internal and external stakeholders, customers, and partners.Demonstrated critical thinking on complex business problemsStrong organizational and time management skillsAbility to balance strategic thinking with tactical executionCross-functional team experience with ability to form strong partnerships, influence, and effectively collaborate & manage shared services in the support of the E&S Liability LOBs.Proven ability to design and implement solutions to complex problems using both subjective input and data & analytics.This role can have a Hybrid or Remote work schedule. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford's total compensation package for employees.
The Assistant Director (AD), Investment Accounting at Hartford Investment Management Company (HIMCO) will be responsible for overseeing the accurate and timely preparation and submission of financial reports, ensuring compliance with regulatory requirements, and internal policies. This role requires a strong understanding of insurance accounting principles and excellent analytical skills. • 4+ years of progressive experience in accounting or financial reporting, preferably within investment/insurance industry. Hartford Investment Management Company (HIMCO) is the asset management arm of The Hartford Financial Services Group, Inc. (The Hartford). The firm manages assets on behalf of The Hartford, as well as insurance, sub-advisory and other institutional clients.