The Paid Media Copywriter will develop compelling copy, scripts, and messaging for digital advertising campaigns across various social media platforms. The role involves collaborating with designers and video producers to create effective content that drives student enrollment and audience engagement.
Job Description About your Role: In this position, you will assist with campaign execution, coordinate assets and deliverables, and support performance tracking and documentation. Support the execution of marketing campaigns that drive enrollment, awareness, and engagement Coordinate with internal teams and external partners to support timely delivery of campaign assets across channels Assist with the development of messaging and marketing content aligned to school value propositions and audience needs Support collaboration with earned media agencies to execute local and regional awareness campaigns Partner with creative, product, and school teams to ensure campaign materials accurately reflect product features and benefits Apply market research insights as directed to support campaign positioning and execution Support A/B testing initiatives and assist with documenting results and learnings Track and compile marketing performance metrics (e.g., website traffic, leads, conversions) to support reporting and analysis Maintain organized documentation for campaign plans, timelines, deliverables, and results Assist with new product launches by supporting cross-functional coordination and asset development Ensure timely, accurate communication with stakeholders under guidance from senior team members Build foundational knowledge of digital marketing channels, tools, and best practices Stay informed on trends in K-12 education and digital marketing to support ongoing learning Skills: A/B Testing, Analysis Skills, Background Investigation, Best Practices, Board Meeting, Brand Marketing (Branding), Campaigns, Channel Marketing, Communication Skills, Contract Management, Cross-Functional, Demand Generation, Detail Oriented, Documentation, Documentation Plan, Interpersonal Skills, Market Research, Marketing, Marketing Campaign, Marketing Communications, Marketing Metrics, Marketing/Promotional Messaging, Mentoring, Online Marketing, Organizational Skills, Outbound Marketing, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Product Support, Product/Service Launch, Project/Program Coordination, Team Building, Team Player, Test Plan/Schedule, Time Management, Web Analytics, Website Traffic, Willing to Travel, Writing Skills
Job Description About your Role: In this position, you will assist with campaign execution, coordinate assets and deliverables, and support performance tracking and documentation. Support the execution of marketing campaigns that drive enrollment, awareness, and engagement Coordinate with internal teams and external partners to support timely delivery of campaign assets across channels Assist with the development of messaging and marketing content aligned to school value propositions and audience needs Support collaboration with earned media agencies to execute local and regional awareness campaigns Partner with creative, product, and school teams to ensure campaign materials accurately reflect product features and benefits Apply market research insights as directed to support campaign positioning and execution Support A/B testing initiatives and assist with documenting results and learnings Track and compile marketing performance metrics (e.g., website traffic, leads, conversions) to support reporting and analysis Maintain organized documentation for campaign plans, timelines, deliverables, and results Assist with new product launches by supporting cross-functional coordination and asset development Ensure timely, accurate communication with stakeholders under guidance from senior team members Build foundational knowledge of digital marketing channels, tools, and best practices Stay informed on trends in K-12 education and digital marketing to support ongoing learning Skills: A/B Testing, Analysis Skills, Background Investigation, Best Practices, Board Meeting, Brand Marketing (Branding), Campaigns, Channel Marketing, Communication Skills, Contract Management, Cross-Functional, Demand Generation, Detail Oriented, Documentation, Documentation Plan, Interpersonal Skills, Market Research, Marketing, Marketing Campaign, Marketing Communications, Marketing Metrics, Marketing/Promotional Messaging, Mentoring, Online Marketing, Organizational Skills, Outbound Marketing, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Product Support, Product/Service Launch, Project/Program Coordination, Team Building, Team Player, Test Plan/Schedule, Time Management, Web Analytics, Website Traffic, Willing to Travel, Writing Skills
Job Description About your Role: In this position, you will assist with campaign execution, coordinate assets and deliverables, and support performance tracking and documentation. Support the execution of marketing campaigns that drive enrollment, awareness, and engagement Coordinate with internal teams and external partners to support timely delivery of campaign assets across channels Assist with the development of messaging and marketing content aligned to school value propositions and audience needs Support collaboration with earned media agencies to execute local and regional awareness campaigns Partner with creative, product, and school teams to ensure campaign materials accurately reflect product features and benefits Apply market research insights as directed to support campaign positioning and execution Support A/B testing initiatives and assist with documenting results and learnings Track and compile marketing performance metrics (e.g., website traffic, leads, conversions) to support reporting and analysis Maintain organized documentation for campaign plans, timelines, deliverables, and results Assist with new product launches by supporting cross-functional coordination and asset development Ensure timely, accurate communication with stakeholders under guidance from senior team members Build foundational knowledge of digital marketing channels, tools, and best practices Stay informed on trends in K-12 education and digital marketing to support ongoing learning Skills: A/B Testing, Analysis Skills, Background Investigation, Best Practices, Board Meeting, Brand Marketing (Branding), Campaigns, Channel Marketing, Communication Skills, Contract Management, Cross-Functional, Demand Generation, Detail Oriented, Documentation, Documentation Plan, Interpersonal Skills, Market Research, Marketing, Marketing Campaign, Marketing Communications, Marketing Metrics, Marketing/Promotional Messaging, Mentoring, Online Marketing, Organizational Skills, Outbound Marketing, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Product Support, Product/Service Launch, Project/Program Coordination, Team Building, Team Player, Test Plan/Schedule, Time Management, Web Analytics, Website Traffic, Willing to Travel, Writing Skills
Job Description Reporting to the Senior Director of Marketing, you'll lead the planning and execution of integrated, omni-channel campaigns designed to drive enrollment growth and engagement across our network of online schools. In this role, you'll champion the success of our local schools, collaborating closely with cross-functional teams including Enrollment, Creative, Web, Analytics, Corporate Communications, Email, , Product, Social Media, and Market Research-as well as external partners and school leaders. SUMMARY: The Marketing Manager (Contract) will oversee the strategy, development, execution, and measurement of marketing initiatives that support K12's core business-the management of more than 70 online public and private schools. Lead the development and implementation of integrated marketing strategies that drive enrollment growth, engagement, and retention across owned and organic channels, including web, email, social media, SEO, and digital content.Develop and manage comprehensive marketing plans for assigned schools, ensuring alignment with organizational goals, school value propositions, and target audience needs.Oversee the creation and optimization of high-performing content and messaging across owned channels, ensuring consistency, relevance, and alignment with brand standards and student/family insights.Deliver regular performance read outs using data and dashboards (CTR, engagement, conversion).Leverage data, technology, and AI tools to personalize campaigns and scale impact.Collaborate cross-functionally with creative, product, digital, and school leadership teams to ensure campaigns accurately communicate differentiators and drive measurable impact.Guide the strategic use of analytics and performance insights to evaluate campaign effectiveness, inform content strategy, and optimize marketing touchpoints for audience engagement and conversion.Lead SEO and organic growth strategies, ensuring school websites and content ecosystems are optimized for visibility, discoverability, and conversion.Foster collaboration with internal stakeholders (including regional and national teams) to align marketing efforts, share best practices, and ensure consistency in messaging and execution.Drive continuous improvement through experimentation, testing, and performance analysis, applying insights to enhance campaign effectiveness and operational efficiency.Support new school launches and major initiatives by managing cross-functional marketing efforts, ensuring on-time, on-brand, and data-informed execution.Mentor and support specialists or coordinators, providing guidance, feedback, and skill development in campaign management, content strategy, and use of emerging technologies.Stay ahead of digital, AI, and education marketing trends, proactively identifying opportunities to adopt new tools or methodologies that enhance marketing performance and innovation.Serve as a strategic partner and trusted advisor to school leaders and stakeholders, bringing insights, recommendations, and solutions that elevate brand presence and drive meaningful results.
Job Description As a contract-based Marketing Specialist, you will support a fast-paced, collaborative marketing team within a dynamic, end-to-end corporate marketing department. The Marketing Specialist (Contract) supports the planning, development, and execution of marketing campaigns in support of Stride's core business-our management of 70+ online schools. Support the execution of marketing campaigns that drive enrollment, awareness, and engagement Coordinate with internal teams and external partners to support timely delivery of campaign assets across channels Assist with the development of messaging and marketing content aligned to school value propositions and audience needs Support collaboration with earned media agencies to execute local and regional awareness campaigns Partner with creative, product, and school teams to ensure campaign materials accurately reflect product features and benefits Apply market research insights as directed to support campaign positioning and execution Support A/B testing initiatives and assist with documenting results and learnings Track and compile marketing performance metrics (e.g., website traffic, leads, conversions) to support reporting and analysis Maintain organized documentation for campaign plans, timelines, deliverables, and results Assist with new product launches by supporting cross-functional coordination and asset development Ensure timely, accurate communication with stakeholders under guidance from senior team members Build foundational knowledge of digital marketing channels, tools, and best practices Stay informed on trends in K-12 education and digital marketing to support ongoing learning 1-2 years of professional or internship experience in marketing, communications, or a related field OR Equivalent combination of education and experience Strong organizational skills with attention to detail Ability to follow processes and manage assigned tasks with guidance Strong written and verbal communication skills Willingness to learn new tools, platforms, and marketing concepts High standards for accuracy, quality, and accountability
The Content Creator Intern will assist in developing social media content for TikTok and Instagram to engage a student and early-career audience. The role involves pitching ideas, filming video content, and collaborating with the team on various design and marketing projects.