Performance Marketing
Back then, very few had ever heard of an adventure van, and some at the restaurant table with CEO Jeffrey Hunter had doubts it would ever sell. As we reflect on our history, though, we remind ourselves that our best ideas are still ahead of us, not behind us. Overview The Performance Marketing & Copy Coordinator is a highly versatile, execution‐minded team member who sits at the intersection of performance marketing, creative execution, and operational excellence. This role owns the day‐to‐day orchestration of paid media, and messaging, turning strategy into action and insights into impact. General Responsibilities, Including But Not Limited To Plan, execute, and optimize paid media campaigns across various digital platforms (e.g. Google, Meta) Own day‐to‐day performance monitoring, budget pacing, testing, and optimization Analyze campaign performance and translate data into actionable insights and recommendations Develop and test ad variations, audiences, and funnel strategies to improve CAC, CTR, and ROAS Collaborate with leadership on paid media strategy and growth initiatives Write clear, compelling, and conversion‐focused copy for paid ads, landing pages, emails, social channels, and campaign assets Adapt brand voice across channels while maintaining consistency and clarity Collaborate with creative team to refine headlines, CTAs, and value propositions Partner with creative team to support creative direction and execution Provide feedback on creative concepts based on channel best practices and learnings Jump in where needed; this role flexes based on priorities Qualifications/Skills Proficiency in CRM platforms (e.g. HubSpot, Klaviyo, etc.)