Product Marketing Manager, Ad Products, 5+ years of experience
Product Marketing Manager, Ad Products, 5+ years of experience Join to apply for the Product Marketing Manager, Ad Products, 5+ years of experience role at Snap Inc. Product Marketing Manager, Ad Products, 5+ years of experience Join to apply for the Product Marketing Manager, Ad Products, 5+ years of experience role at Snap Inc. Were looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc! What youll do Own go-to-market planning and execution for products within Snaps Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions Conduct market research to inform product positioning and strategy Define messaging and value propositions that resonate with advertisers Lead cross-functional coordination for product launches and scaled activation Drive creation of internal enablement materials and client-facing resources Measure adoption and performance, and iterate on GTM strategy accordingly Knowledge, Skills & Abilities Strong understanding of advertiser needs and the digital advertising landscape Skilled at crafting product narratives for both technical and non-technical audiences Ability to work cross-functionally to align GTM strategy and execution Proactive and self-directed with the ability to lead multiple initiatives Strong written and verbal communication skills Minimum Qualifications BS/BA degree or equivalent years of experience 5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles Preferred Qualifications Experience launching and scaling advertising or monetization products Familiarity with sales enablement and advertiser engagement strategies Ability to manage messaging across internal and external stakeholders Comfortable with data analysis and visualization using tools like Looker or similar platforms If you have a disability or special need that requires accommodation, please dont be shy and provide us some information. The starting pay may be negotiable within the salary range for the position.