SC AQUARIUM

The Marketing Communications Coordinator supports the development and execution of integrated communications that strengthen audience engagement, support organizational priorities and advance the Aquarium’s mission. This role serves as a communications partner to key functional areas while leading day-to-day management of the Aquarium’s social media channels. Success in this role requires the ability to manage multiple projects simultaneously, coordinate and produce cross-functional communications and use performance insights to refine strategy and improve engagement. Research, write, produce and distribute content that supports the Aquarium’s mission, programs, exhibits and revenue generation across multiple communication channels Develop storytelling content that strengthens audience engagement and brand awareness Identify emerging trends, audience opportunities and communication strategies to support organizational goals Support photography and video content creation as needed to support key functional areasAnalytics, Reporting & Optimization Experience managing organizational social media platforms, including content publishing, audience engagement and platform optimization.Excellent written, verbal, and interpersonal communication skills Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines Ability to build and maintain effective relationships with internal teams and external partnersUnderstanding of marketing and communications best practice across owned channelsAbility to analyze performance data and apply insights to improve engagementProficiency in Microsoft Office Familiarity with analytics, content management and project management tools preferred Basic photography and videography content skills preferredDemonstrates curiosity, adaptability and a willingness to learn, grow and apply feedback in a collaborative environmentSelf-motivated, detail-oriented and adaptable in a fast-paced environmentKnowledge of or interest in conservation, environmental issues or related fields preferredNote to Candidates

SC Aquarium in Charleston, SC is seeking an Advertising and Community Engagement Manager to lead the development and execution of paid advertising strategies to enhance attendance and revenue growth. Responsibilities include managing ad placements, performance analysis, and community engagement initiatives.The ideal candidate should possess a Bachelor’s degree and over five years of related experience, complemented by strong analytical and communication skills. Join us to help expand our audience and represent our brand effectively.#J-18808-Ljbffr

The primary focus of this position is to lead the development, execution and optimization of the Aquarium’s paid advertising strategy to drive attendance, revenue and audience growth. Serve as the primary point of contact for hospitality ATAX and SCPRT grants, overseeing applications, implementation, compliance and reporting for City, County and State programs Manage the strategy, budget and procurement of branded promotional materials to meet departmental needs and ensure alignment with established brand standards Oversee maintenance of physical signage throughout the Charleston area, including wayfinding and banners Coordinate special projects as assigned by the Chief Marketing Officer Comply with all South Carolina Aquarium policies and procedures In collaboration with the Chief Marketing Officer, develop and implement community engagement strategy aligned with audience development goals Build and sustain strategic relationships with community partners, media contacts and content creators to advance Aquarium initiatives Develop and manage community trade partnerships that provide mutual value to the Aquarium and its partners Collaborate with the Public Relations Specialist to identify, secure and manage influencer and content creator partnerships, including negotiating paid media and appearance opportunities Expand and diversify audiences through strategic partnerships, targeted advertising and inclusive representation in paid media Exceptional organizational and project management skills with the ability to manage multiple priorities Strategic mindset with a willingness to test new approaches and measure outcomes Excellent written and verbal communication skills Proficiency in Microsoft Office applications, including Excel, Word, PowerPoint and Outlook Working knowledge of Adobe Creative Suite Demonstrated ability to prioritize, multitask and meet deadlines in a fast-paced environment Ability to collaborate effectively across departments and levels of leadership Strong attention to detail and commitment to accuracy Demonstrated ability to build and maintain external partnerships, including tourism-related agencies and attractions Personal commitment to conservation and environmental stewardship preferred They are not construed to be an exhaustive list of all job duties performed by the personnel classified.