Senior Product Manager, Advertising – Exchange Optimization
Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Partner with data science and engineering teams to design, test, and maintain algorithms for dynamic price floor optimization using real-time signals such as demand density, device and content context, seasonality, and competing bid landscape to maximize auction outcomes Develop traffic shaping strategies that route and pace bid requests across supply paths, SSPs, DSPs, and inventory tiers to balance latency, timeout rates, and win-rate economics within CTV's unique ad pod and long-form video environment Build and iterate on auction mechanics including pricing dynamics, pod optimization, and floor personalization to improve yield Own experimentation execution for pricing and routing changes with clear measurement of impact on fill rate, CPM, latency, revenue and user experience Analyze the impact of various bid request signals on advertiser and exchange outcomesModel and forecast supply and demand elasticity by inventory segment including device type, content genre, daypart, and geography to inform pricing and packaging strategy Partner with engineering to productionize optimization models into production systems Monitor exchange health metrics such as QPS, timeout rates, win rate, revenue per mille, and bid density Collaborate with demand partner teams to translate business goals including revenue targets, fill guarantees, and publisher relationships into algorithmic constraints and objectives Stay current on programmatic and CTV ecosystem shifts including SSP consolidation, curation, supply path optimization trends, and privacy-driven identity changes to adapt strategies accordingly Engage directly with industry groups such as the IAB Tech Lab to understand demand partner perspectives and identify opportunities for more efficient collaboration Define product requirements, user stories, and acceptance criteria for complex technical features Communicate product strategy, roadmap, and progress to executive leadership and cross-functional stakeholders 6+ years of product management experience, with at least 3 years at an RTB-enabled ad tech company such as a large publisher operating a scaled exchange, SSP, or DSP, with direct involvement in programmatic optimization at scale Deep understanding of real-time bidding and exchange dynamics including auction mechanics, bid request and response protocols, and supply path optimization Advertising DNA: Strong understanding of advertiser and agency dynamics and how different parties interact with DSPs, SSPs, and publishers Experience deploying ML-driven optimization models at scale in an RTB environment Strong statistical analysis and data interpretation skills with the ability to design and evaluate experiments Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executive stakeholders Strong written and verbal communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences Strategic thinking combined with strong execution skills, with the ability to see the big picture while driving into the details Bachelor's degree or equivalent experience in a quantitative or technical field We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. In short, at Roku you'll be part of a company that's changing how the world watches TV.