Roblox

This role will be based at our headquarters in San Mateo, CA (hybrid with Tues-Thurs onsite). Define and Lead Strategy: Guide the overall product strategy and roadmap for Roblox’s performance based ad platform focusing on delivering to KPIs or game developers and brands.Be a Creative Thinker: Spearhead the creation of new formats that are organic to the user experience on the Roblox platform but can also deliver value to the advertisersBe a Cross-Functional Leader: Collaborate extensively with engineering, DSA, and design teams to develop features that accelerate Roblox's growth, ensuring the highest standards of advertising quality and innovationBe well versed with Digital Marketing: Familiar with data-driven digital marketing strategies focused on performance metrics such as customer acquisition, retention and overall revenue growth.Use your extensive Industry experience: Deep familiarity with performance based ad tech and a proven track record of working effectively with brands, agencies, and in other media companies.Use Advanced Measurement Knowledge: A profound understanding of how measurement methodologies in advertising work such attribution, incrementality and media mix modeling. You Are For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. This pay range is subject to change and may be modified in the future.

The Operations Manager for Influencer Marketing will build and scale the operational infrastructure for global influencer programs at Roblox. This role involves designing workflows, managing CRM systems, and developing global playbooks to ensure efficient influencer campaign execution.

The Influencer Marketing Specialist will support the end-to-end execution of influencer campaigns, including content coordination, performance tracking, and creator communication. The role also involves managing logistics for influencer participation in live events and ensuring all campaign deliverables align with brand standards.

The Product Communications Coordinator will support the team in developing media materials, building media relationships, and executing communications strategies for Roblox. The role involves drafting press releases, managing media lists, and assisting with proactive storytelling and event support.

The Senior Growth Marketing Manager will lead global user acquisition and lifecycle marketing initiatives to scale Roblox's user base. The role involves managing multimillion-dollar advertising budgets across various digital platforms and partnering with data science teams to optimize growth experiments and product-led strategies.

The Principal Product Marketing Manager will lead the go-to-market strategy and communication for Roblox's generative AI tools for creators. This role involves working closely with product and engineering teams to define narratives and launch new AI-powered features to the developer community.

The Brand and Ad Operations Specialist will manage the end-to-end execution of digital advertising campaigns, including media planning, trafficking, and performance optimization. The role involves monitoring campaign pacing, analyzing data to improve performance metrics, and collaborating with cross-functional teams to streamline ad operations workflows.

The Creative Director will lead an in-house studio team at Roblox to oversee the creative output and operational workflows for digital experiences. This role involves mentoring multidisciplinary creatives and ensuring high-quality brand alignment across design, copy, and video projects.

The Integrated Marketing Analyst will lead global social listening efforts to monitor sentiment, cultural trends, and audience conversation. This role focuses on transforming real-time social data into actionable insights to inform marketing, communications, and product strategy.