Roberts Wesleyan University

Apply Description Job Title: Digital Marketing Specialist Department: Enrollment Marketing Reports to: Executive Director of Enrollment Marketing Revised: January 2026 Status: Non-Exempt The Digital Marketing Specialist supports the Enrollment and Marketing teams by executing content-driven digital marketing initiatives across email, web, search, and social media channels. This position focuses on content deployment, campaign execution, and channel coordination, while partnering with Enrollment and Operations teams for data, reporting, and systems execution. Ensure content consistency across channels and campaigns. Email & Digital Channel Support Draft and prepare email content for deployment by the Enrollment Marketing team. 2–3 years of experience in digital marketing or CRM/email campaign operations.

This position is responsible for providing cohesive vision, leadership and strategic direction to a successful enrollment team including the offices of recruitment, admissions, student financial services, marketing, and enrollment management system functions. The vice president serves as the chief enrollment officer and carries responsibility for the vision, strategy, and implementation of student recruitment-oriented initiatives and services within the University, and the financial aid processes and strategy for all students. The vice president develops enrollment, marketing and financial aid goals in support of the RWU strategic plan and other priorities, and utilizes appropriate measures to assess and document progress toward these goals. Conduct all duties and responsibilities in a safe manner in compliance with University policies and procedures. A master’s degree and at least 10 years of related, progressively responsible experience required with at least five years in enrollment management leadership or equivalent experience in a related field.

Job Objectives The Digital Marketing Specialist supports the Enrollment and Marketing teams by executing content-driven digital marketing initiatives across email, web, search, and social media channels. This position focuses on content deployment, campaign execution, and channel coordination, while partnering with Enrollment and Operations teams for data, reporting, and systems execution. Email & Digital Channel Support Draft and prepare email content for deployment by the Enrollment Marketing team Support social media and digital advertising campaigns with copy and creative assets Assist with maintaining content calendars and campaign schedules The approved rate of pay is : $21.00/hr Requirements: Required Skills and Experience 2–3 years of experience in digital marketing or CRM/email campaign operations.