Purpose Brands Intermediate, LLC

Purpose Brands LLC is seeking a Senior Paid Media Specialist to manage local demand generation campaigns across PPC and paid social, collaborating with franchisees and partner agencies. You will oversee campaign execution, performance tracking, and educational outreach for franchisees.The role emphasizes hands-on advertising with Meta and Google platforms, strong communication, and a strategic, detail-oriented mindset within a hybrid work model.We are seeking a motivated Senior Paid Media Lead — Local Campaigns & Franchises to join Purpose Brands Intermediate, LLC in NC, United States.Please review the full job details above before applying.If your experience matches this role, we encourage you to apply.All applications are reviewed carefully by our team.The position is based in NC, United States.This opportunity is part of our work in Marketing & Media.

Purpose Brands LLC is seeking a Senior Paid Media Channel Manager to lead paid media efforts across multiple brands, including Anytime Fitness and Orange theory Fitness. This hands-on role focuses on planning, buying, and optimizing campaigns across search and social channels to drive lead generation, bookings, and memberships.The ideal candidate has 5–8 years of paid media experience, strong analytics, and familiarity with multi-location marketing.We would love to welcome a new Senior Paid Media Growth Lead - Hybrid to our group in NC, United States.This role, Senior Paid Media Growth Lead - Hybrid at Purpose Brands Intermediate, LLC, could be your next career step.Are you ready to take on the Senior Paid Media Growth Lead - Hybrid role at Purpose Brands Intermediate, LLC?

Purpose Brands, the parent company of Orange theory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Senior Paid Media Channel Manager to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. Advertising agency experience is a plus. This role sits within the centralized paid media team and will work closely with analytics, brand marketing, and local marketing teams to support national campaigns and local market growth initiatives.Duties & Essential FunctionsPaid Media Planning, Buying and Campaign Management: Manage and optimize paid media campaigns across key performance channels such as Google Ads, Meta, and other paid platforms. Translate performance data into insights and recommendations that improve campaign performance.Cross-Functional Collaboration: Work closely with internal teams including analytics, brand marketing, and local marketing to ensure paid media efforts align with broader marketing initiatives and campaign priorities.Local Market Support: Help ensure paid media campaigns are structured to effectively support performance across thousands of local markets while maintaining efficiency and scalability.StrengthsHighly quantitative mindset with strong analytical skills and experience using performance data to drive campaign decisions.Strong collaboration skills and ability to work within a cross-functional marketing team.Background5 to 8 years of paid media experience in performance marketing or growth marketing roles.Strong expertise in either Paid Search (Google Ads, Performance Max, You Tube) or Paid Social (Meta, Instagram, Tik Tok), with working familiarity in the other channel.

Purpose Brands, the parent company of Orange theory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Senior Paid Media Specialist to join its team. The Senior Paid Media Specialist plays a key role in driving the growth of our brands through the successful management of demand generation campaigns through paid media marketing programs at the local level. Provide technical assistance to media vendors, supplying them with creative packages, operational data, reporting and links, and tagging, as needed. Responsible for the day-to-day support of our Local Paid Media efforts, including PPC, Paid Social and Traditional Media, with new channel exploration as needed. Act as liaison between agency vendors and franchisees for onboarding and ongoing support, including regular meetings with all Preferred Agencies to discuss Local Paid Media performance and tactical support.

Purpose Brands LLC is seeking a Senior Paid Media Specialist to manage local demand generation campaigns across PPC and paid social, collaborating with franchisees and partner agencies. You will oversee campaign execution, performance tracking, and educational outreach for franchisees.The role emphasizes hands-on advertising with Meta and Google platforms, strong communication, and a strategic, detail-oriented mindset within a hybrid work model.#J-18808-Ljbffr