The Marketing Campaign Manager is responsible for planning and executing integrated marketing initiatives across digital and traditional channels. This role involves collaborating with creative teams to drive brand awareness and engagement while using data analytics to optimize campaign performance.
A leading transportation provider in Pennsylvania is seeking a strategic Marketing Associate to refine their brand's messaging and marketing strategies across various channels. The ideal candidate will possess a Bachelor's degree and a background in corporate marketing with over 5 years of experience. Responsibilities include developing marketing campaigns and collaborating with cross-functional teams. This role offers the opportunity to elevate the Penske brand's presence and engagement with customers. #J-18808-Ljbffr
Penske is seeking an Employer Brand Manager – Campaign Design and Creative to join our dynamic Talent Acquisition team. If you have a passion for employer branding, a track record in campaign design, and a knack for cross‑channel digital strategy, this is the perfect opportunity for you.Qualified candidates will have at least 5 years of experience leading employer brand initiatives preferably within a large, multi‑site organization. Penske recognizes the importance of meaningful work and opportunities to gain new skills and perspectives through multiple development channels.This position will be based out of our Corporate offices in Green Hills, PA, with a hybrid work schedule of 4 days in the office.JOB RESPONSIBILITIESBrand Narrative: Create and promote a strong, consistent brand narrative through various mediums. Focus on social media and digital platforms to enhance awareness of the Penske employer brand and company culture.Creative Collaboration: Work closely with cross‑functional partners and agency creative teams to develop and implement campaigns, career site experiences, and channel‑specific creative strategies. Manage asset creation, execution, and performance reporting for each campaign or asset execution.Content Development: Collaborate with Penske’s marketing team and agency partners to review and refine content and creative design for recruitment advertising.
The Employer Brand Manager-Recruitment Marketing at the direction of employer brand leadership will help lead and execute all aspects of recruitment marketing, digital advertising, social media marketing, and marketing materials that support the business and positions Penske as a choice employer. If you are an individual with a passion for employer brand and recruitment marketing who wants to be a part of a talented EB team, this is the role for you. Preferred candidates will have previous experience leading social media, working media partners with multi-media, supporting talent acquisition needs, and demonstrated project management skills. The ability to actively listen and influence direct reports, peers, and leaders is essential to success in this role. • At least 5-7 years of employer brand and/or recruitment marketing experience required
About the position This associate will spend significant time conceptualizing, planning and leading the development of Penske’s marketing strategies, messaging and experiences in all channels - specifically across Lease and Maintenance Contract Sales, Logistics Services, Commercial Rental, and Remarketing (Used Trucks Sales) teams. They will have a deep understanding of our customers, target audience, marketing channels, industry trends, the marketplace landscape and Penske’s value propositions across the enterprise. This role will focus on the development of strategic marketing activities, overall sales/marketing alignment and the implementation of omni-channel marketing campaigns including sales enablement, web sites, social media, digital advertising, email, events, content development, lead generation, and more. Responsibilities • Lead marketing strategy, execution and planning across product line offerings.
• Partner with product line leadership, Marketing, and external stakeholders—including customers, industry associations, and key business partners to execute the strategy and build effective channels that deliver brand experience and messaging to customers and prospects. • Self - driven to stay on top of relevant innovative approaches to marketing strategy and planning, marketing communications, sales support and storytelling • Willingness to challenge the status quo and bring fresh ideas • Collaborative and willing to work with a team • Excellent communication skills, both written and verbal • Regular, predictable, full attendance is an essential function of the job • Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required. • While performing the duties of this job, the associate may be required to stand, walk, and sit. Penske is an Equal Opportunity Employer About Penske Truck Leasing/Transportation Solutions Job Function: Marketing & Communications