Director of Marketing and Creative
Director Of Marketing And CreativeThe Director of Marketing and Creative serves as the leader of the Pensacola Ice Flyers marketing department and is responsible for driving fan engagement, attendance demand, brand growth, sponsorship activation, merchandise promotion, and campaign execution across the organization. The Director leads the marketing and creative team, establishes department priorities, manages campaign execution, and serves as the primary marketing representative within the organization's leadership structure. • Represent marketing within organizational planning and leadership discussions.Brand And Creative Leadership• Serve as the primary steward of the Pensacola Ice Flyers brand. • Assist with sponsor recap and proof-of-performance reporting.Gameday Marketing And Creative Leadership• Serve as the marketing and creative lead for home game presentation. The Director of Marketing and Creative owns creative execution, content readiness, sponsor presentation, brand standards, and fan-facing marketing elements.QualificationsBachelor's degree in Marketing, Communications, Business, Sports Management, Public Relations, or a related field preferred.Demonstrated experience in marketing, brand management, creative leadership, sports, entertainment, or a related industry.Strong understanding of marketing strategy, campaign development, content planning, and audience engagement.Experience managing multiple projects, deadlines, and competing priorities in a fast-paced environment.Excellent written, verbal, and interpersonal communication skills.Strong organizational, leadership, and project management abilities.Working knowledge of Adobe Creative Suite, including Photoshop, Illustrator, and Premiere Pro.Ability to analyze performance metrics and make data-informed decisions.Ability to commit to all Ice Flyers game days and special events, with a flexible schedule that includes nights, weekends, and holidays during the season.Preferred SkillsProfessional or collegiate sports experience.Experience leading creative teams or managing direct reports.Experience with sponsorship activation, fulfillment, and partner reporting.Experience with website management, mobile app content, email marketing, and social media platforms.Familiarity with CRM systems, ticketing platforms, and marketing automation tools.Photography, videography, motion graphics, or graphic design experience.Passion for sports, live events, and fan engagement.Compensation & BenefitsSalaried, full-time position.Available medical benefits include major medical, telehealth, dental, and vision.Position available immediately.The responsibilities outlined above are intended to describe the general nature and level of work performed in this role and are not intended to be an exhaustive list of duties.