Pavago

Position: Paid Ads Specialist Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, Linked In, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.Responsibilities Strategy & PlanningDevelop and execute comprehensive paid advertising strategies aligned with business goals.Manage and scale campaigns across Google Ads, Meta, Linked In, and other relevant channels.Research and define audience segments, keywords, and targeting opportunities.Work closely with marketing leadership to forecast budgets and performance expectations.Campaign Management & OptimizationCreate, test, and optimize ad creatives, copy, and landing pages for maximum impact.Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.Implement A/B testing and conversion rate optimization tactics to improve results.Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).Collaboration & CoordinationPartner with content, design, and analytics teams to ensure cohesive campaigns.Align paid media efforts with broader marketing and brand initiatives.Manage relationships with platform representatives and stay updated on new advertising features.Analytics & ReportingTrack and analyze campaign performance, identifying trends and areas for improvement.Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.What Makes You a Perfect FitYou’re a performance-focused marketer who thrives on measurable results.You combine creativity with a data-driven mindset.You stay ahead of digital ad trends, platform updates, and best practices.You enjoy experimenting, testing, and optimizing to improve ROI.You communicate insights clearly and collaborate effectively with teams.Required Experience & Skills (Minimum)Proven experience managing paid ad campaigns across Google Ads and Meta platforms.Strong understanding of PPC metrics, attribution models, and conversion tracking.Hands-on experience with Google Analytics, Tag Manager, and reporting tools.Ability to analyze data, identify insights, and make performance-driven decisions.Excellent communication, organization, and project management skills.Ideal Experience & SkillsExperience with additional platforms such as You Tube, Linked In Ads, or Tik Tok Ads.Familiarity with automation tools, scripts, and dynamic targeting campaigns.Understanding of landing page optimization and funnel strategy.Experience managing ad spend budgets of varying sizes efficiently.Knowledge of performance tracking, remarketing, and multi-touch attribution.What Does a Typical Day Look Like?A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will:Review campaign performance metrics and adjust bids, budgets, and targeting.Launch and test new ad creatives or copy variations.Collaborate with content and design teams on upcoming campaigns.Analyze performance data to identify optimization opportunities.Prepare weekly insights reports and present recommendations to leadership.In short: you’ll be the driving force behind paid acquisition performance and ROI growth.Key Metrics for Success (KPIs)Return on Ad Spend (ROAS)Cost per Lead (CPL) / Cost per Acquisition (CPA)Click-Through Rate (CTR) and Conversion RateAd Spend Efficiency and Budget UtilizationOverall Campaign ROI and Growth over TimeInterview ProcessApplication Review – Assessment of experience and alignment with role requirements.Initial Interview – Discussion of background, advertising expertise, and platform knowledge.Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills.Final Interview – Discussion with leadership to assess strategic fit and collaboration style.Offer & Background Verification#LI-AG1#J-18808-Ljbffr

Marketing Account Manager (Email Marketing, SEO & Client Success) RemotePosition Type: Full-Time, Remote Working Hours: U.S. Business Hours About the RoleAt Pavago, one of our clients is hiring a Marketing Account Manager to manage client relationships, oversee marketing execution, and ensure projects are delivered accurately and on time. This is more than an account management role. If you're highly organized, client-focused, and enjoy balancing marketing execution with relationship management, this role is a strong fit. Client Relationship ManagementServe as the primary point of contact for assigned client accounts.Manage communication via email, Slack, WhatsApp, Zoom, and other collaboration tools.Lead recurring client meetings, status updates, and performance reviews.Keep clients informed, aligned, and supported throughout every project.Build long-term relationships through proactive communication and reliable execution.Email MarketingBuild, launch, and manage email campaigns using platforms such as:MailchimpKlaviyoSimilar email marketing toolsWrite and edit:Email copySubject linesCampaign messagingManage audience segmentation, scheduling, and campaign performance.Monitor results and provide actionable recommendations.Website & Content ManagementUpdate and maintain website content using WordPress and other CMS platforms.Coordinate landing page and website content updates.Ensure websites remain accurate, current, and aligned with marketing campaigns.Support ongoing content improvements and website optimization.SEO SupportConduct SEO research and audits using tools such as:AhrefsSemrushPerform keyword research and support on-page SEO improvements.Monitor rankings and identify optimization opportunities.Track SEO performance and report results to clients.Reporting & AnalyticsAnalyze campaign performance using:Google Analytics (GA4)Email marketing analyticsSEO reporting toolsPrepare client-friendly reports and performance summaries.Track KPIs and identify opportunities for improvement.Present insights and recommendations during client meetings.Workflow & Project CoordinationCoordinate deliverables across:MarketingDesignContentLeadershipTranslate client feedback into actionable tasks and timelines.Keep projects organized, on schedule, and clearly communicated.Ensure deadlines and client expectations are consistently met.AI & ProductivityUtilize AI tools such as:ChatGPTClaudeAI writing and research platformsImprove efficiency across:Content creationClient communicationReportingResearchAdministrative workflowsWhat Success Looks LikeHigh client satisfaction and retention.Marketing campaigns delivered accurately and on schedule.Strong email engagement and campaign performance.Well-organized workflows and reliable reporting.Clear communication between clients and internal teams.Leadership confidence in account management and execution.What Makes You a Strong FitExcellent relationship-building and communication skills.Highly organized with exceptional project management abilities.Comfortable managing multiple clients simultaneously.Detail-oriented and proactive.Strong marketing knowledge with an execution-focused mindset.Able to balance client service with operational efficiency.Required Experience & SkillsExperience3+ years of experience in:Marketing Account ManagementClient-Facing MarketingAgency Account ManagementSimilar client success or marketing rolesHands-on experience with:MailchimpWordPressAhrefs or SemrushGoogle Analytics (GA4)Excellent written and verbal English communication skills.Strong project coordination and organizational abilities.Ability to manage multiple clients and competing priorities.Nice to HaveExperience with:HubSpotKlaviyoCanvaAdobe ExpressFamiliarity with:Google AdsMeta AdsPaid media reportingExperience supporting executive-level clients.Agency or fast-paced marketing environment experience.Tech StackMailchimpKlaviyoWordPressAhrefsSemrushGoogle Analytics (GA4)ChatGPTClaudeGoogle WorkspaceSlackZoomWhat a Typical Day Looks LikeRespond to client requests and provide project updates.Host client meetings and review campaign performance.Launch and monitor email marketing campaigns.Update website content in WordPress.Review SEO rankings and optimization opportunities.Prepare reports and performance summaries.Coordinate deliverables with internal marketing teams.Use AI tools to improve productivity and campaign execution.In short: You'll ensure clients stay informed, marketing campaigns stay on track, and projects are delivered smoothly while building strong, long-term client relationships.

Position: Paid Ads Specialist Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, Linked In, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.Responsibilities Strategy & PlanningDevelop and execute comprehensive paid advertising strategies aligned with business goals.Manage and scale campaigns across Google Ads, Meta, Linked In, and other relevant channels.Research and define audience segments, keywords, and targeting opportunities.Work closely with marketing leadership to forecast budgets and performance expectations.Campaign Management & OptimizationCreate, test, and optimize ad creatives, copy, and landing pages for maximum impact.Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.Implement A/B testing and conversion rate optimization tactics to improve results.Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).Collaboration & CoordinationPartner with content, design, and analytics teams to ensure cohesive campaigns.Align paid media efforts with broader marketing and brand initiatives.Manage relationships with platform representatives and stay updated on new advertising features.Analytics & ReportingTrack and analyze campaign performance, identifying trends and areas for improvement.Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.What Makes You a Perfect FitYou’re a performance-focused marketer who thrives on measurable results.You combine creativity with a data-driven mindset.You stay ahead of digital ad trends, platform updates, and best practices.You enjoy experimenting, testing, and optimizing to improve ROI.You communicate insights clearly and collaborate effectively with teams.Required Experience & Skills (Minimum)Proven experience managing paid ad campaigns across Google Ads and Meta platforms.Strong understanding of PPC metrics, attribution models, and conversion tracking.Hands-on experience with Google Analytics, Tag Manager, and reporting tools.Ability to analyze data, identify insights, and make performance-driven decisions.Excellent communication, organization, and project management skills.Ideal Experience & SkillsExperience with additional platforms such as You Tube, Linked In Ads, or Tik Tok Ads.Familiarity with automation tools, scripts, and dynamic targeting campaigns.Understanding of landing page optimization and funnel strategy.Experience managing ad spend budgets of varying sizes efficiently.Knowledge of performance tracking, remarketing, and multi-touch attribution.What Does a Typical Day Look Like?A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will:Review campaign performance metrics and adjust bids, budgets, and targeting.Launch and test new ad creatives or copy variations.Collaborate with content and design teams on upcoming campaigns.Analyze performance data to identify optimization opportunities.Prepare weekly insights reports and present recommendations to leadership.In short: you’ll be the driving force behind paid acquisition performance and ROI growth.Key Metrics for Success (KPIs)Return on Ad Spend (ROAS)Cost per Lead (CPL) / Cost per Acquisition (CPA)Click-Through Rate (CTR) and Conversion RateAd Spend Efficiency and Budget UtilizationOverall Campaign ROI and Growth over TimeInterview ProcessApplication Review – Assessment of experience and alignment with role requirements.Initial Interview – Discussion of background, advertising expertise, and platform knowledge.Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills.Final Interview – Discussion with leadership to assess strategic fit and collaboration style.Offer & Background Verification#LI-AG1#J-18808-Ljbffr

Social Media ManagerType: Full-Time Remote | Working Hours: U.S. Business HoursAbout This Opportunity:Join a growing business as their Social Media Manager and take ownership of building a strong, engaging, and high-performing brand presence across social platforms.This is a hands-on role for someone who understands how to combine creativity, content strategy, community engagement, and performance analysis to grow audiences and drive measurable business impact. You’ll manage social media strategy, content planning, publishing, engagement, and campaign performance across platforms including Linked In, Instagram, Tik Tok, Facebook, X (Twitter), and You Tube.We’re looking for someone creative, organized, proactive, and highly comfortable managing multiple platforms while staying on top of trends, engagement opportunities, and performance insights.If you enjoy social media strategy, content creation, storytelling, audience growth, community engagement, and brand building — this role is for you.What You’ll Do:Develop and execute social media strategies aligned with marketing and growth goalsCreate and manage content calendars across Linked In, Instagram, Tik Tok, Facebook, X (Twitter), and You TubeWrite engaging social media captions, hooks, and platform-specific contentCollaborate with designers, editors, and marketing teams to create high-performing visual contentSchedule and publish content using tools such as Hootsuite, Buffer, Sprout Social, or Hub SpotMonitor comments, DMs, mentions, and community engagement dailyBuild audience engagement through conversations, trend participation, and community interactionLaunch and support organic and paid social campaigns for content, events, and promotionsAnalyze content performance and optimize strategies based on engagement and conversion dataTrack KPIs including engagement, follower growth, reach, clicks, and conversionsStay current with social media trends, platform updates, and emerging content opportunitiesSupport brand positioning and online visibility through consistent social media executionWhat You Bring:2+ years experience in social media management, content marketing, or digital marketing rolesStrong experience managing business or brand accounts across multiple social platformsExcellent copywriting, storytelling, and content creation skillsExperience using social media scheduling and analytics tools such as Hootsuite, Buffer, Sprout Social, or Hub SpotStrong understanding of Linked In, Instagram, Tik Tok, Facebook, X (Twitter), and You Tube best practicesFamiliarity with Canva, Adobe Creative Suite, or other content creation toolsStrong understanding of audience engagement, content strategy, and social media growthAnalytical mindset with ability to track, interpret, and optimize performance metricsHighly organized with strong attention to detail and execution disciplineExcellent written and verbal English communication skillsNice to Have:Experience managing social media for SaaS, e-commerce, agencies, or professional services businessesExperience with influencer collaborations or UGC campaignsFamiliarity with paid social advertising platforms and campaign boostingExperience creating short-form video content or coordinating video productionBackground in startup or fast-growing business environmentsKey Success Metrics:Engagement growth across social platformsFollower and audience growth consistencyIncreased website traffic and lead generation from social channelsStrong content consistency and publishing reliabilityCommunity engagement and response qualityPerformance improvement across campaigns and content initiativesWhy You’ll Love This Role:High-ownership role with direct impact on brand growth and audience engagementOpportunity to shape social strategy and creative direction across multiple platformsFully remote flexibility with creative freedom and autonomyWork closely with marketing and leadership teams on growth initiativesExposure to content strategy, branding, paid campaigns, and community growthLong-term growth opportunity within social media, digital marketing, and brand strategyReady to help build a high-performing social media presence that drives engagement and growth? Apply now with examples of social accounts, campaigns, or content you’ve managed.#J-18808-Ljbffr

About the Role At Pavago, one of our clients is hiring a results-driven Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms. Paid media strategy and execution Lead generation and customer acquisition Campaign optimization Budget management Landing page performance Data analysis and reporting Working closely with marketing leadership, you'll drive measurable business growth through continuous testing, optimization, and data-driven decision-making. If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is built for you. Strong experience managing: Google Ads Google Search Performance Max (PMax) Local Services Ads (LSA) Hands-on experience managing Meta Ads campaigns end-to-end. You manage advertising budgets with a strong sense of ownership.

Position: Paid Ads Specialist Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, Linked In, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.Responsibilities Strategy & PlanningDevelop and execute comprehensive paid advertising strategies aligned with business goals.Manage and scale campaigns across Google Ads, Meta, Linked In, and other relevant channels.Research and define audience segments, keywords, and targeting opportunities.Work closely with marketing leadership to forecast budgets and performance expectations.Campaign Management & OptimizationCreate, test, and optimize ad creatives, copy, and landing pages for maximum impact.Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.Implement A/B testing and conversion rate optimization tactics to improve results.Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).Collaboration & CoordinationPartner with content, design, and analytics teams to ensure cohesive campaigns.Align paid media efforts with broader marketing and brand initiatives.Manage relationships with platform representatives and stay updated on new advertising features.Analytics & ReportingTrack and analyze campaign performance, identifying trends and areas for improvement.Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.What Makes You a Perfect FitYou’re a performance-focused marketer who thrives on measurable results.You combine creativity with a data-driven mindset.You stay ahead of digital ad trends, platform updates, and best practices.You enjoy experimenting, testing, and optimizing to improve ROI.You communicate insights clearly and collaborate effectively with teams.Required Experience & Skills (Minimum)Proven experience managing paid ad campaigns across Google Ads and Meta platforms.Strong understanding of PPC metrics, attribution models, and conversion tracking.Hands-on experience with Google Analytics, Tag Manager, and reporting tools.Ability to analyze data, identify insights, and make performance-driven decisions.Excellent communication, organization, and project management skills.Ideal Experience & SkillsExperience with additional platforms such as You Tube, Linked In Ads, or Tik Tok Ads.Familiarity with automation tools, scripts, and dynamic targeting campaigns.Understanding of landing page optimization and funnel strategy.Experience managing ad spend budgets of varying sizes efficiently.Knowledge of performance tracking, remarketing, and multi-touch attribution.What Does a Typical Day Look Like?A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will:Review campaign performance metrics and adjust bids, budgets, and targeting.Launch and test new ad creatives or copy variations.Collaborate with content and design teams on upcoming campaigns.Analyze performance data to identify optimization opportunities.Prepare weekly insights reports and present recommendations to leadership.In short: you’ll be the driving force behind paid acquisition performance and ROI growth.Key Metrics for Success (KPIs)Return on Ad Spend (ROAS)Cost per Lead (CPL) / Cost per Acquisition (CPA)Click-Through Rate (CTR) and Conversion RateAd Spend Efficiency and Budget UtilizationOverall Campaign ROI and Growth over TimeInterview ProcessApplication Review – Assessment of experience and alignment with role requirements.Initial Interview – Discussion of background, advertising expertise, and platform knowledge.Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills.Final Interview – Discussion with leadership to assess strategic fit and collaboration style.Offer & Background Verification#LI-AG1#J-18808-Ljbffr

Position: Paid Ads Specialist Location: Spokane Valley Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, Linked In, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.Responsibilities Strategy & PlanningDevelop and execute comprehensive paid advertising strategies aligned with business goals.Manage and scale campaigns across Google Ads, Meta, Linked In, and other relevant channels.Research and define audience segments, keywords, and targeting opportunities.Work closely with marketing leadership to forecast budgets and performance expectations.Campaign Management & OptimizationCreate, test, and optimize ad creatives, copy, and landing pages for maximum impact.Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.Implement A/B testing and conversion rate optimization tactics to improve results.Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).Collaboration & CoordinationPartner with content, design, and analytics teams to ensure cohesive campaigns.Align paid media efforts with broader marketing and brand initiatives.Manage relationships with platform representatives and stay updated on new advertising features.Analytics & ReportingTrack and analyze campaign performance, identifying trends and areas for improvement.Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.What Makes You a Perfect FitYou’re a performance-focused marketer who thrives on measurable results.You combine creativity with a data-driven mindset.You stay ahead of digital ad trends, platform updates, and best practices.You enjoy experimenting, testing, and optimizing to improve ROI.You communicate insights clearly and collaborate effectively with teams.Required Experience & Skills (Minimum)Proven experience managing paid ad campaigns across Google Ads and Meta platforms.Strong understanding of PPC metrics, attribution models, and conversion tracking.Hands-on experience with Google Analytics, Tag Manager, and reporting tools.Ability to analyze data, identify insights, and make performance-driven decisions.Excellent communication, organization, and project management skills.Ideal Experience & SkillsExperience with additional platforms such as You Tube, Linked In Ads, or Tik Tok Ads.Familiarity with automation tools, scripts, and dynamic targeting campaigns.Understanding of landing page optimization and funnel strategy.Experience managing ad spend budgets of varying sizes efficiently.Knowledge of performance tracking, remarketing, and multi-touch attribution.What Does a Typical Day Look Like?A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will:Review campaign performance metrics and adjust bids, budgets, and targeting.Launch and test new ad creatives or copy variations.Collaborate with content and design teams on upcoming campaigns.Analyze performance data to identify optimization opportunities.Prepare weekly insights reports and present recommendations to leadership.In short: you’ll be the driving force behind paid acquisition performance and ROI growth.Key Metrics for Success (KPIs)Return on Ad Spend (ROAS)Cost per Lead (CPL) / Cost per Acquisition (CPA)Click-Through Rate (CTR) and Conversion RateAd Spend Efficiency and Budget UtilizationOverall Campaign ROI and Growth over TimeInterview ProcessApplication Review – Assessment of experience and alignment with role requirements.Initial Interview – Discussion of background, advertising expertise, and platform knowledge.Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills.Final Interview – Discussion with leadership to assess strategic fit and collaboration style.Offer & Background Verification#LI-AG1#J-18808-Ljbffr

Position: Paid Ads Specialist Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, Linked In, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.Responsibilities Strategy & PlanningDevelop and execute comprehensive paid advertising strategies aligned with business goals.Manage and scale campaigns across Google Ads, Meta, Linked In, and other relevant channels.Research and define audience segments, keywords, and targeting opportunities.Work closely with marketing leadership to forecast budgets and performance expectations.Campaign Management & OptimizationCreate, test, and optimize ad creatives, copy, and landing pages for maximum impact.Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.Implement A/B testing and conversion rate optimization tactics to improve results.Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).Collaboration & CoordinationPartner with content, design, and analytics teams to ensure cohesive campaigns.Align paid media efforts with broader marketing and brand initiatives.Manage relationships with platform representatives and stay updated on new advertising features.Analytics & ReportingTrack and analyze campaign performance, identifying trends and areas for improvement.Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.What Makes You a Perfect FitYou’re a performance-focused marketer who thrives on measurable results.You combine creativity with a data-driven mindset.You stay ahead of digital ad trends, platform updates, and best practices.You enjoy experimenting, testing, and optimizing to improve ROI.You communicate insights clearly and collaborate effectively with teams.Required Experience & Skills (Minimum)Proven experience managing paid ad campaigns across Google Ads and Meta platforms.Strong understanding of PPC metrics, attribution models, and conversion tracking.Hands-on experience with Google Analytics, Tag Manager, and reporting tools.Ability to analyze data, identify insights, and make performance-driven decisions.Excellent communication, organization, and project management skills.Ideal Experience & SkillsExperience with additional platforms such as You Tube, Linked In Ads, or Tik Tok Ads.Familiarity with automation tools, scripts, and dynamic targeting campaigns.Understanding of landing page optimization and funnel strategy.Experience managing ad spend budgets of varying sizes efficiently.Knowledge of performance tracking, remarketing, and multi-touch attribution.What Does a Typical Day Look Like?A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will:Review campaign performance metrics and adjust bids, budgets, and targeting.Launch and test new ad creatives or copy variations.Collaborate with content and design teams on upcoming campaigns.Analyze performance data to identify optimization opportunities.Prepare weekly insights reports and present recommendations to leadership.In short: you’ll be the driving force behind paid acquisition performance and ROI growth.Key Metrics for Success (KPIs)Return on Ad Spend (ROAS)Cost per Lead (CPL) / Cost per Acquisition (CPA)Click-Through Rate (CTR) and Conversion RateAd Spend Efficiency and Budget UtilizationOverall Campaign ROI and Growth over TimeInterview ProcessApplication Review – Assessment of experience and alignment with role requirements.Initial Interview – Discussion of background, advertising expertise, and platform knowledge.Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills.Final Interview – Discussion with leadership to assess strategic fit and collaboration style.Offer & Background Verification#LI-AG1#J-18808-Ljbffr

Position: Paid Ads Specialist Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, Linked In, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.Responsibilities Strategy & PlanningDevelop and execute comprehensive paid advertising strategies aligned with business goals.Manage and scale campaigns across Google Ads, Meta, Linked In, and other relevant channels.Research and define audience segments, keywords, and targeting opportunities.Work closely with marketing leadership to forecast budgets and performance expectations.Campaign Management & OptimizationCreate, test, and optimize ad creatives, copy, and landing pages for maximum impact.Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.Implement A/B testing and conversion rate optimization tactics to improve results.Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).Collaboration & CoordinationPartner with content, design, and analytics teams to ensure cohesive campaigns.Align paid media efforts with broader marketing and brand initiatives.Manage relationships with platform representatives and stay updated on new advertising features.Analytics & ReportingTrack and analyze campaign performance, identifying trends and areas for improvement.Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.What Makes You a Perfect FitYou’re a performance-focused marketer who thrives on measurable results.You combine creativity with a data-driven mindset.You stay ahead of digital ad trends, platform updates, and best practices.You enjoy experimenting, testing, and optimizing to improve ROI.You communicate insights clearly and collaborate effectively with teams.Required Experience & Skills (Minimum)Proven experience managing paid ad campaigns across Google Ads and Meta platforms.Strong understanding of PPC metrics, attribution models, and conversion tracking.Hands-on experience with Google Analytics, Tag Manager, and reporting tools.Ability to analyze data, identify insights, and make performance-driven decisions.Excellent communication, organization, and project management skills.Ideal Experience & SkillsExperience with additional platforms such as You Tube, Linked In Ads, or Tik Tok Ads.Familiarity with automation tools, scripts, and dynamic targeting campaigns.Understanding of landing page optimization and funnel strategy.Experience managing ad spend budgets of varying sizes efficiently.Knowledge of performance tracking, remarketing, and multi-touch attribution.What Does a Typical Day Look Like?A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will:Review campaign performance metrics and adjust bids, budgets, and targeting.Launch and test new ad creatives or copy variations.Collaborate with content and design teams on upcoming campaigns.Analyze performance data to identify optimization opportunities.Prepare weekly insights reports and present recommendations to leadership.In short: you’ll be the driving force behind paid acquisition performance and ROI growth.Key Metrics for Success (KPIs)Return on Ad Spend (ROAS)Cost per Lead (CPL) / Cost per Acquisition (CPA)Click-Through Rate (CTR) and Conversion RateAd Spend Efficiency and Budget UtilizationOverall Campaign ROI and Growth over TimeInterview ProcessApplication Review – Assessment of experience and alignment with role requirements.Initial Interview – Discussion of background, advertising expertise, and platform knowledge.Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills.Final Interview – Discussion with leadership to assess strategic fit and collaboration style.Offer & Background Verification#LI-AG1#J-18808-Ljbffr

Job Title: Digital Marketing Manager (B2B) Position Type: Full-Time, Remote Working Hours: U.S. Eastern Time (EST) About the Role Our client is seeking a results-driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels. This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact. The Digital Marketing Manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility. The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management. Responsibilities Strategy & Marketing Leadership • Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals • Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion • Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives • Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed • Identify scalable growth opportunities across acquisition, retention, and brand channels Campaign Management & Growth Execution • Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content • Manage budgets and allocate spend strategically to maximize ROI and efficiency • Oversee campaign messaging, positioning, and creative direction to maintain brand consistency • Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition • Test new acquisition channels, campaign structures, audiences, and messaging to improve results Analytics, Optimization & Reporting • Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution • Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools • Use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy • Present actionable recommendations and performance updates to leadership regularly • Continuously optimize campaigns through A/B testing and experimentation Content, Branding & Messaging • Collaborate with content, design, and technical teams to ensure cohesive execution across channels • Guide messaging strategy and brand positioning to strengthen market visibility and engagement • Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets • Ensure all marketing efforts align with brand voice, customer pain points, and business objectives Cross-Functional Collaboration • Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment • Coordinate with operations and product stakeholders to ensure marketing supports business priorities • Contribute to broader growth strategy discussions and go-to-market initiatives What Makes You a Perfect Fit • Strategic thinker who connects marketing execution to business outcomes • Hands-on operator comfortable managing campaigns and optimizing performance directly • Data-driven marketer who thrives on experimentation, testing, and continuous improvement • Creative storyteller capable of building compelling brand and campaign messaging • Strong communicator and collaborative leader who works effectively across teams Required Experience & Skills • Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager • Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels • Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems • Experience balancing strategic planning with hands-on execution • Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly • Excellent leadership, communication, and project management skills Preferr

Position: Paid Ads Specialist Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, Linked In, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.Responsibilities Strategy & PlanningDevelop and execute comprehensive paid advertising strategies aligned with business goals.Manage and scale campaigns across Google Ads, Meta, Linked In, and other relevant channels.Research and define audience segments, keywords, and targeting opportunities.Work closely with marketing leadership to forecast budgets and performance expectations.Campaign Management & OptimizationCreate, test, and optimize ad creatives, copy, and landing pages for maximum impact.Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.Implement A/B testing and conversion rate optimization tactics to improve results.Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).Collaboration & CoordinationPartner with content, design, and analytics teams to ensure cohesive campaigns.Align paid media efforts with broader marketing and brand initiatives.Manage relationships with platform representatives and stay updated on new advertising features.Analytics & ReportingTrack and analyze campaign performance, identifying trends and areas for improvement.Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.What Makes You a Perfect FitYou’re a performance-focused marketer who thrives on measurable results.You combine creativity with a data-driven mindset.You stay ahead of digital ad trends, platform updates, and best practices.You enjoy experimenting, testing, and optimizing to improve ROI.You communicate insights clearly and collaborate effectively with teams.Required Experience & Skills (Minimum)Proven experience managing paid ad campaigns across Google Ads and Meta platforms.Strong understanding of PPC metrics, attribution models, and conversion tracking.Hands-on experience with Google Analytics, Tag Manager, and reporting tools.Ability to analyze data, identify insights, and make performance-driven decisions.Excellent communication, organization, and project management skills.Ideal Experience & SkillsExperience with additional platforms such as You Tube, Linked In Ads, or Tik Tok Ads.Familiarity with automation tools, scripts, and dynamic targeting campaigns.Understanding of landing page optimization and funnel strategy.Experience managing ad spend budgets of varying sizes efficiently.Knowledge of performance tracking, remarketing, and multi-touch attribution.What Does a Typical Day Look Like?A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will:Review campaign performance metrics and adjust bids, budgets, and targeting.Launch and test new ad creatives or copy variations.Collaborate with content and design teams on upcoming campaigns.Analyze performance data to identify optimization opportunities.Prepare weekly insights reports and present recommendations to leadership.In short: you’ll be the driving force behind paid acquisition performance and ROI growth.Key Metrics for Success (KPIs)Return on Ad Spend (ROAS)Cost per Lead (CPL) / Cost per Acquisition (CPA)Click-Through Rate (CTR) and Conversion RateAd Spend Efficiency and Budget UtilizationOverall Campaign ROI and Growth over TimeInterview ProcessApplication Review – Assessment of experience and alignment with role requirements.Initial Interview – Discussion of background, advertising expertise, and platform knowledge.Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills.Final Interview – Discussion with leadership to assess strategic fit and collaboration style.Offer & Background Verification#LI-AG1#J-18808-Ljbffr

Position: Paid Ads Specialist Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, Linked In, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.Responsibilities Strategy & PlanningDevelop and execute comprehensive paid advertising strategies aligned with business goals.Manage and scale campaigns across Google Ads, Meta, Linked In, and other relevant channels.Research and define audience segments, keywords, and targeting opportunities.Work closely with marketing leadership to forecast budgets and performance expectations.Campaign Management & OptimizationCreate, test, and optimize ad creatives, copy, and landing pages for maximum impact.Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.Implement A/B testing and conversion rate optimization tactics to improve results.Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).Collaboration & CoordinationPartner with content, design, and analytics teams to ensure cohesive campaigns.Align paid media efforts with broader marketing and brand initiatives.Manage relationships with platform representatives and stay updated on new advertising features.Analytics & ReportingTrack and analyze campaign performance, identifying trends and areas for improvement.Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.What Makes You a Perfect FitYou’re a performance-focused marketer who thrives on measurable results.You combine creativity with a data-driven mindset.You stay ahead of digital ad trends, platform updates, and best practices.You enjoy experimenting, testing, and optimizing to improve ROI.You communicate insights clearly and collaborate effectively with teams.Required Experience & Skills (Minimum)Proven experience managing paid ad campaigns across Google Ads and Meta platforms.Strong understanding of PPC metrics, attribution models, and conversion tracking.Hands-on experience with Google Analytics, Tag Manager, and reporting tools.Ability to analyze data, identify insights, and make performance-driven decisions.Excellent communication, organization, and project management skills.Ideal Experience & SkillsExperience with additional platforms such as You Tube, Linked In Ads, or Tik Tok Ads.Familiarity with automation tools, scripts, and dynamic targeting campaigns.Understanding of landing page optimization and funnel strategy.Experience managing ad spend budgets of varying sizes efficiently.Knowledge of performance tracking, remarketing, and multi-touch attribution.What Does a Typical Day Look Like?A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will:Review campaign performance metrics and adjust bids, budgets, and targeting.Launch and test new ad creatives or copy variations.Collaborate with content and design teams on upcoming campaigns.Analyze performance data to identify optimization opportunities.Prepare weekly insights reports and present recommendations to leadership.In short: you’ll be the driving force behind paid acquisition performance and ROI growth.Key Metrics for Success (KPIs)Return on Ad Spend (ROAS)Cost per Lead (CPL) / Cost per Acquisition (CPA)Click-Through Rate (CTR) and Conversion RateAd Spend Efficiency and Budget UtilizationOverall Campaign ROI and Growth over TimeInterview ProcessApplication Review – Assessment of experience and alignment with role requirements.Initial Interview – Discussion of background, advertising expertise, and platform knowledge.Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills.Final Interview – Discussion with leadership to assess strategic fit and collaboration style.Offer & Background Verification#LI-AG1#J-18808-Ljbffr

Position: Paid Ads Specialist Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, Linked In, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.Responsibilities Strategy & PlanningDevelop and execute comprehensive paid advertising strategies aligned with business goals.Manage and scale campaigns across Google Ads, Meta, Linked In, and other relevant channels.Research and define audience segments, keywords, and targeting opportunities.Work closely with marketing leadership to forecast budgets and performance expectations.Campaign Management & OptimizationCreate, test, and optimize ad creatives, copy, and landing pages for maximum impact.Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.Implement A/B testing and conversion rate optimization tactics to improve results.Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).Collaboration & CoordinationPartner with content, design, and analytics teams to ensure cohesive campaigns.Align paid media efforts with broader marketing and brand initiatives.Manage relationships with platform representatives and stay updated on new advertising features.Analytics & ReportingTrack and analyze campaign performance, identifying trends and areas for improvement.Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.What Makes You a Perfect FitYou’re a performance-focused marketer who thrives on measurable results.You combine creativity with a data-driven mindset.You stay ahead of digital ad trends, platform updates, and best practices.You enjoy experimenting, testing, and optimizing to improve ROI.You communicate insights clearly and collaborate effectively with teams.Required Experience & Skills (Minimum)Proven experience managing paid ad campaigns across Google Ads and Meta platforms.Strong understanding of PPC metrics, attribution models, and conversion tracking.Hands-on experience with Google Analytics, Tag Manager, and reporting tools.Ability to analyze data, identify insights, and make performance-driven decisions.Excellent communication, organization, and project management skills.Ideal Experience & SkillsExperience with additional platforms such as You Tube, Linked In Ads, or Tik Tok Ads.Familiarity with automation tools, scripts, and dynamic targeting campaigns.Understanding of landing page optimization and funnel strategy.Experience managing ad spend budgets of varying sizes efficiently.Knowledge of performance tracking, remarketing, and multi-touch attribution.What Does a Typical Day Look Like?A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will:Review campaign performance metrics and adjust bids, budgets, and targeting.Launch and test new ad creatives or copy variations.Collaborate with content and design teams on upcoming campaigns.Analyze performance data to identify optimization opportunities.Prepare weekly insights reports and present recommendations to leadership.In short: you’ll be the driving force behind paid acquisition performance and ROI growth.Key Metrics for Success (KPIs)Return on Ad Spend (ROAS)Cost per Lead (CPL) / Cost per Acquisition (CPA)Click-Through Rate (CTR) and Conversion RateAd Spend Efficiency and Budget UtilizationOverall Campaign ROI and Growth over TimeInterview ProcessApplication Review – Assessment of experience and alignment with role requirements.Initial Interview – Discussion of background, advertising expertise, and platform knowledge.Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills.Final Interview – Discussion with leadership to assess strategic fit and collaboration style.Offer & Background Verification#LI-AG1#J-18808-Ljbffr

Position: Paid Ads Specialist Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, Linked In, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.Responsibilities Strategy & PlanningDevelop and execute comprehensive paid advertising strategies aligned with business goals.Manage and scale campaigns across Google Ads, Meta, Linked In, and other relevant channels.Research and define audience segments, keywords, and targeting opportunities.Work closely with marketing leadership to forecast budgets and performance expectations.Campaign Management & OptimizationCreate, test, and optimize ad creatives, copy, and landing pages for maximum impact.Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.Implement A/B testing and conversion rate optimization tactics to improve results.Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).Collaboration & CoordinationPartner with content, design, and analytics teams to ensure cohesive campaigns.Align paid media efforts with broader marketing and brand initiatives.Manage relationships with platform representatives and stay updated on new advertising features.Analytics & ReportingTrack and analyze campaign performance, identifying trends and areas for improvement.Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.What Makes You a Perfect FitYou’re a performance-focused marketer who thrives on measurable results.You combine creativity with a data-driven mindset.You stay ahead of digital ad trends, platform updates, and best practices.You enjoy experimenting, testing, and optimizing to improve ROI.You communicate insights clearly and collaborate effectively with teams.Required Experience & Skills (Minimum)Proven experience managing paid ad campaigns across Google Ads and Meta platforms.Strong understanding of PPC metrics, attribution models, and conversion tracking.Hands-on experience with Google Analytics, Tag Manager, and reporting tools.Ability to analyze data, identify insights, and make performance-driven decisions.Excellent communication, organization, and project management skills.Ideal Experience & SkillsExperience with additional platforms such as You Tube, Linked In Ads, or Tik Tok Ads.Familiarity with automation tools, scripts, and dynamic targeting campaigns.Understanding of landing page optimization and funnel strategy.Experience managing ad spend budgets of varying sizes efficiently.Knowledge of performance tracking, remarketing, and multi-touch attribution.What Does a Typical Day Look Like?A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will:Review campaign performance metrics and adjust bids, budgets, and targeting.Launch and test new ad creatives or copy variations.Collaborate with content and design teams on upcoming campaigns.Analyze performance data to identify optimization opportunities.Prepare weekly insights reports and present recommendations to leadership.In short: you’ll be the driving force behind paid acquisition performance and ROI growth.Key Metrics for Success (KPIs)Return on Ad Spend (ROAS)Cost per Lead (CPL) / Cost per Acquisition (CPA)Click-Through Rate (CTR) and Conversion RateAd Spend Efficiency and Budget UtilizationOverall Campaign ROI and Growth over TimeInterview ProcessApplication Review – Assessment of experience and alignment with role requirements.Initial Interview – Discussion of background, advertising expertise, and platform knowledge.Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills.Final Interview – Discussion with leadership to assess strategic fit and collaboration style.Offer & Background Verification#LI-AG1#J-18808-Ljbffr

Digital Media Manager (Google Ads, Meta, TikTok, CTV & Performance Marketing) – Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours campaign execution optimization scaling reporting budget management performance analysis You'll manage campaigns across: Google Ads Microsoft Ads Meta Ads (Facebook & Instagram) TikTok Ads Snapchat Ads Display, Video, Native & CTV platforms The ideal candidate combines: execution-heavy media buying roles performance marketing environments campaign scaling and optimization ROI-focused digital advertising this role is a strong fit. thrive in performance-driven media buying environments enjoy optimizing and scaling paid campaigns think analytically and execute strategically care deeply about measurable marketing performance this role is a strong fit for you.

Position: Paid Ads Specialist Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, Linked In, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.Responsibilities Strategy & PlanningDevelop and execute comprehensive paid advertising strategies aligned with business goals.Manage and scale campaigns across Google Ads, Meta, Linked In, and other relevant channels.Research and define audience segments, keywords, and targeting opportunities.Work closely with marketing leadership to forecast budgets and performance expectations.Campaign Management & OptimizationCreate, test, and optimize ad creatives, copy, and landing pages for maximum impact.Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.Implement A/B testing and conversion rate optimization tactics to improve results.Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).Collaboration & CoordinationPartner with content, design, and analytics teams to ensure cohesive campaigns.Align paid media efforts with broader marketing and brand initiatives.Manage relationships with platform representatives and stay updated on new advertising features.Analytics & ReportingTrack and analyze campaign performance, identifying trends and areas for improvement.Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.What Makes You a Perfect FitYou’re a performance-focused marketer who thrives on measurable results.You combine creativity with a data-driven mindset.You stay ahead of digital ad trends, platform updates, and best practices.You enjoy experimenting, testing, and optimizing to improve ROI.You communicate insights clearly and collaborate effectively with teams.Required Experience & Skills (Minimum)Proven experience managing paid ad campaigns across Google Ads and Meta platforms.Strong understanding of PPC metrics, attribution models, and conversion tracking.Hands-on experience with Google Analytics, Tag Manager, and reporting tools.Ability to analyze data, identify insights, and make performance-driven decisions.Excellent communication, organization, and project management skills.Ideal Experience & SkillsExperience with additional platforms such as You Tube, Linked In Ads, or Tik Tok Ads.Familiarity with automation tools, scripts, and dynamic targeting campaigns.Understanding of landing page optimization and funnel strategy.Experience managing ad spend budgets of varying sizes efficiently.Knowledge of performance tracking, remarketing, and multi-touch attribution.What Does a Typical Day Look Like?A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will:Review campaign performance metrics and adjust bids, budgets, and targeting.Launch and test new ad creatives or copy variations.Collaborate with content and design teams on upcoming campaigns.Analyze performance data to identify optimization opportunities.Prepare weekly insights reports and present recommendations to leadership.In short: you’ll be the driving force behind paid acquisition performance and ROI growth.Key Metrics for Success (KPIs)Return on Ad Spend (ROAS)Cost per Lead (CPL) / Cost per Acquisition (CPA)Click-Through Rate (CTR) and Conversion RateAd Spend Efficiency and Budget UtilizationOverall Campaign ROI and Growth over TimeInterview ProcessApplication Review – Assessment of experience and alignment with role requirements.Initial Interview – Discussion of background, advertising expertise, and platform knowledge.Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills.Final Interview – Discussion with leadership to assess strategic fit and collaboration style.Offer & Background Verification#LI-AG1#J-18808-Ljbffr