The Manager of Brand and Menu Strategy is responsible for developing and executing category marketing strategies and product innovation for Papa John's. This role involves synthesizing consumer insights, managing product testing, and collaborating with cross-functional teams to drive revenue and market growth.
Local Marketing Representative Raleigh, NC Job Details Full-time 5 hours ago Qualifications Community outreach programs Content localization Territory sales Event coordination Expense management Fundraising events Mid-level Marketing strategy development ROI Administrative experience Sponsorships Territory management Networking through strategic partnership building Marketing campaign management Public relations Brand awareness campaigns Training Marketing collateral creation Full Job Description Job Summary The Local Marketing Representative (LMR) is responsible to drive corporate restaurant sales, orders, and ticket average within assigned territory by planning and executing strategic and proven local store marketing initiatives, community events, in-store promotions, and operator incentive contests. Establish, build, and grow the Papa Johns brand in each community by establishing relationships with area schools, businesses, sports teams, and other identified local trade area opportunities. Build and manage strategic relationships with community organizations, schools and civic partners to execute local programs, strengthen brand presence and drive incremental sales within assigned markets. Act as a point of contact in coordinating all localized public relations campaigns to include sponsorships, fundraising programs, and charitable endeavors. Track, analyze and report return on ad spend for all local activations.
Unique About You Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today! Ensure brand standards are maintained Serve as marketing partner and resource for franchisees and other key stakeholders Assist local agencies in annual and quarterly planning for assigned markets; provide calendar, budget, and national media updates to adequately develop recommendations Analyze campaign performance, sales trends, and market insights to present to co‑ops and franchisees and assist in providing solutions to optimize results Monitor competitive activity in assigned markets and identify opportunities to share with regional leadership and local agencies Support new store openings and on‑site market activations Collaborate cross‑functionally with Operations, Accounting/Finance, and all Marketing functions Serve as subject matter expert in markets of responsibility by socializing market initiatives, performance, and best practices to senior marketing leaders Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza!
The Copywriter will collaborate with creative and brand teams to develop and write copy for national and local marketing campaigns. This role involves creating content across various channels including print, email, web, and social media to support promotional efforts.