Optimal

About The Role Optimal is looking for a Paid Media Strategist with 2+ years of hands-on experience managing paid search and social media advertising campaigns on Google, Facebook, Amazon and other paid media channels. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through. As a Paid Media Strategist for Optimal, you are responsible for the overall strategy and “delivery” of paid media for your designated clients Who Are We? • Manage Advertising Budget – Manage monthly client advertising budgets with media spends of up to seven figures and make informed decisions about the best use of client dollars based on your analysis and industry knowledge. • 1-2 years of hands-on campaign management in Google Ads, Facebook Ads or other digital channels.

About The Role Optimal is looking for an ambitious programmatic advertising manager with at least 4 years of hands-on programmatic media management experience to join our team! The Programmatic Advertising Manager will play an active role in dictating & executing programmatic strategy across various programmatic platforms including DV360, The Trade Desk, & Stackadapt. This individual will also play a role in helping to drive growth in the programmatic team by overseeing & developing junior programmatic team members. Identify opportunities to test new channels, ad types, & audiences across the programmatic media landscape. • Budget Allocation & Pacing – Manage monthly programmatic advertising budgets with high media spend and make informed decisions about the best use of client dollars based on your experience and industry knowledge.

Optimal is seeking a Performance Creative Designer to ideate, design, and ship high‑performing ads that drive clicks and conversions. You’ll lead creative from concept to completion, ensuring pixel‑perfect assets and brand alignment across Meta, TikTok, YouTube, and more. Join a fast‑paced team in Austin, shaping a new creative function, mentoring others, and collaborating with strategies to deliver measurable growth for clients. Hybrid, learn‑and‑grow environment with generous benefits.

Optimal is looking for an ambitious senior programmatic advertising manager with at least 3 years of hands-on programmatic media management experience to join our team! The Sr. Programmatic Advertising Manager will play an active role in dictating & executing programmatic strategy across various programmatic platforms including DV360, TheTradeDesk, Beeswax & Stackadapt. Who Are We? Build strategic recommendations by analyzing historical performance, competitors, and industry trends.Campaign Management & Optimization - Manage programmatic advertising campaigns on an ongoing basis, conducting performance analysis & proactively adjust campaigns to ensure client KPI’s are met and, when possible, exceeded.Budget Allocation & Pacing - Manage monthly programmatic advertising budgets with high media spend and make informed decisions about the best use of client dollars based on your experience and industry knowledge. This role is based out of our Austin office.

About The Role We are looking for a savvy communications professional who has experience working in public relations, pitching online publications, and building relationships with digital media contacts. We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients. • Work closely with each member of your client team to make sure your PR and link building strategies align with the overall SEO goals of the account and that any cross-functional deliverables (i.e. blog posts, on-page content, creative assets) that you need for pitching or link building have been clearly communicated and planned for. • Excellent writing skills, applicable to both long and short-form content pieces, pitching, drafting press materials, etc. • SEO experience, particularly with link building, is a strong plus but not required.