Creative Director, Brand
Nex Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities.Nex Playground features a growing library of 50+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. You’ll help shape campaign concepts, establish creative direction, develop ideas, review work, and occasionally get your hands dirty when the work needs it. You’ll take broad marketing and business objectives and turn them into creative work that people actually want to see.We’re not looking for someone who simply knows how to make polished advertising. You should have a track record of creating campaigns that people remember, talk about, and share.What you’ll do Lead the creativeOwn creative direction for Nex’s marketing campaigns and communications, from concept through launch.Translate business objectives into compelling creative strategies and ideas.Develop and challenge concepts, platforms, and campaign directions.Push the team toward work that is distinctive, surprising, and memorable.Set the creative vision and maintain it through execution.Set and uphold a high creative bar across campaigns, paid media, social, retail, launches, and partnerships.Know when work is good, great, or not ready to ship, and have the authority to redirect it when needed.Make the workStay close to the craft while empowering the team to execute.Concept and pitch ideas; develop creative…