M&T Bank

Overview: M&T Bank is seeking an Acquisition Marketing Specialist (Retail Deposits) to support day-to-day management of the organization’s multi-channel campaigns focused on customer acquisition. Primary Responsibilities: Marketing campaign strategy and execution: Lead execution across channels (email, paid media, direct mail, branch) elevating creative quality and strengthening overall marketing strategy.Support the organization’s marketing initiatives through careful planning and coordination of campaigns.Contribute creative ideas for campaigns and test and learns.Partner with business and product teams to assess needs and provide recommendations.Collaborate with digital partners to optimize experiences across channels and ensure a seamless customer journey from campaign entry points to landing pages.Help monitor campaign performance, analyze data and deliver actionable recommendations to improve outcomes and ROI.Keep appraised of relevant best practices.Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite. Bachelor’s degree in marketing, Business, Finance or related field preferred and 2 years of marketing experience or in Lieu of a degree, a combination of 6 years of higher education and relevant experienceExperience executing on projects and initiativesExcellent communication skillsAbility to prioritize and multi-task workflowExperience resolving modestly complex problemsHas demonstrated working relationships with internal and external partnersM&T Bank is committed to fair, competitive, and market-informed pay for our employees.

The Acquisition Marketing Specialist will manage multi-channel marketing campaigns to drive customer adoption and awareness of deposit products. The role involves designing and executing marketing strategies across email, paid media, and direct mail while analyzing performance data to optimize customer journeys.

Key responsibilities include market research, creative development & production, media planning, internal and external relationship management, performance optimization, budget tracking and general project management. Primary Responsibilities: Coordinate with media teams, creative and agency partners and key stakeholders to plan, produce and execute brand paid media across the M&T Bank footprint.Conduct development and execution of market-specific media plans, driven by business priorities, brand insights and media consumption behavior.Develop briefs to define strategy that includes background, objectives, brand insights, media consumption, audiences, KPI’s, messaging and creative direction - for both internal and external partners.Discover compelling brand centric stories among product, relationship management and branch colleagues for brand storytelling.Strategize with product partners to connect Brand initiatives with business priorities and lower funnel marketing.Lead creative concepting and development with agency partners and internal stakeholders for brand advertising.Develop user journeys to lift consideration among consumers on mtb.com and other brand touchpoints.Design and execute creative and paid test plans to optimize concepts and paid media placements and targeting.Partner with Marketing research and analytics teams to monitor the effectiveness and impact of advertising and marketing programs and apply learnings to subsequent initiatives.Present creative, solicit feedback from key stakeholders, manage revisions, traffic work through Compliance and approve/release final materials to media vendors.Manage workflows and budgets, optimize media and ensure deliverables are met within specified timetables.Draft and socialize presentations that highlight Brand Advertising plans and insights among Marketing and Senior Leadership.Complete other related duties as assigned.Education and Experience Required:Bachelor's Degree in a related field 5 years of experience in Marketing, Advertising, Brand Management, or related role, in either a corporate or agency environment (Or in Lieu of a degree, a combination of 9 years of higher education and relevant experience) Strong creative and production experience M&T Bank is committed to fair, competitive, and market-informed pay for our employees.