Mindlance

Mindlance is looking for a Digital Marketing Specialist in Birmingham, Alabama. This role involves planning, executing, and managing digital marketing strategies to enhance brand presence online.The ideal candidate will have a Bachelor's degree in Marketing or a related field, proven experience in digital marketing, and proficiency in tools like Google Ads and Google Analytics. Responsibilities include managing online advertising, optimizing website content for SEO, and monitoring campaign performance.#J-18808-Ljbffr

This position is responsible for facilitating the creation of marketing collateral, promoting and executing marketing plans, developing brand cohesion for the practices you work with and increasing revenue in all business channels. 2.Assist in the development of yearly strategic marketing plans for each member. 7.Take ownership of project execution and performance for all assigned customers. 8.Partner with team members across organization to produce campaigns on time and on budget with flawless execution that meet/exceed client expectations. Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Product Family, Analysis Skills, Billing, Brand Strategy, Budget Management, Business Growth, Calendar Management, Campaigns, Communication Skills, Community Relations, Consumer Branding, Customer Relations, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Customer Satisfaction, Data Analysis, Data Warehousing, Detail Oriented, Direct Mail, Driver's License, Event Management, HIPAA (Health Insurance Portability and Accountability Act), Information/Data Security (InfoSec), Lead Generation, Leadership, Marketing, Marketing Plan, Marketing Strategy, Marketing/Sales Collateral, Metrics, Microsoft ADO (ActiveX Data Object), Microsoft Office, Online Advertising, Organizational Skills, Outbound Marketing, Performance Analysis, Performance Management, Performance Metrics, Performance Tuning/Optimization, Presentation/Verbal Skills, Print Advertising, Problem Solving Skills, Project Execution, Project/Program Management, Proofreading, Public/Media/Press/Analyst Relations, Regulations, Relationship Management, Relationship Marketing, Return on Investment (ROI), Revenue Growth, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategic Planning, Technical Leadership, Time Management, Training/Teaching, Web Casting, Web Design, Willing to Travel, Writing Skills

This responsibility will require working with Sr. Field Marketing Managers and experiential team to plan and execute the strategy, including onsite activations, tracking and reporting on progress and results Essential Functions Representative of vertical marketing team (direct, media, digital, experiential) to segment Sr. Field Marketing Manager Execute on assigned marketing plans, promotional plan and/or launch plans for segments/clients, products or capabilities. • Experience working in agency processes • Ability to build relationships within the business area, across the organization and external partners • Availability to work evenings and weekends to support field marketing and experiential events