The Senior Director of AMER Integrated Marketing will lead regional field marketing strategies and demand generation programs across the Americas. The role involves managing a team to execute integrated campaigns, partner engagement, and pipeline acceleration initiatives in collaboration with sales and cross-functional teams.
The Content Marketing Manager will develop and execute a comprehensive content strategy to support demand generation and thought leadership. This role involves creating campaign assets, managing an editorial calendar, and collaborating with cross-functional teams to translate complex cybersecurity topics into engaging content for target audiences.
About MimecastThe work people build is worth protecting, and it’s harder to protect than it used to be. AI agents now move at machine speed with human-level access, and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast, go big, and always demand more of ourselves. You’ll manage significant media budgets, lead agency and internal relationships, and turn performance data into clear, actionable strategy across Google Ads, Linked In Ads, Meta Ads, Reddit Ads, display and retargeting, and 6sense Ads.What You’ll DoPlan, execute, and optimize paid media campaigns across Google, Linked In, Meta, and Reddit, from strategy through performance reporting.Manage multimillion-dollar media budgets, with accountability for pacing, efficiency, and return on spend.Manage agency partners and internal team members by setting briefs, reviewing outputs, and holding stakeholders to performance standards.Build and present performance reports for senior stakeholders, translating channel data into business impact and strategic recommendations.Partner with content, design, and demand generation teams on audience-specific ad creative and landing-page strategy.Build and manage audience segments, retargeting pools, and account-based targeting lists with marketing operations, Sales, and Field teams.Lead tests across ad copy, creative formats, bidding strategies, and audience targeting.Track channel changes, beta features, and emerging formats, and bring proactive recommendations to the team.Support integrations across the marketing technology stack, including CRM, marketing automation, conversion tracking, and CAPI.Lead AI automation initiatives across paid media workflows.What You’ll Bring Deep hands-on paid media experience and platform expertise across Google Ads, Linked In Campaign Manager, Meta Ads Manager, and Reddit Ads.A record of managing multimillion-dollar annual media budgets with direct ownership of performance outcomes.Experience managing agency relationships and cross-functional teams, including setting direction, reviewing work, and driving accountability.The ability to build structured performance dashboards, synthesize data from multiple channels, and communicate results clearly to leadership.An analytical approach to using GA4, data warehouses, or BI tools to generate insights and make cases for budget allocation.Experience with conversion tracking, server-side measurement such as CAPI and GTM, and audience syncing across platforms.The ability to use AI to improve efficiency across workflows, channels, functions, and reporting, including more complex tasks and agents at scale.An understanding of how the AI landscape is changing and how paid media influences and interacts with AEO.Clear communication skills for presenting complex performance data to senior stakeholders.The ability to manage multiple concurrent campaigns independently and in an organized way.Preferred: a background in B2B SaaS, cybersecurity, or enterprise technology; agency experience; familiarity with ABM platforms such as 6sense or Demandbase and intent data; Salesforce CRM and marketing automation platforms such…
The Senior Paid Media Manager will own and scale paid acquisition programs across various digital channels including Google, LinkedIn, and Meta. The role involves managing multimillion-dollar budgets, optimizing campaign performance, and collaborating with internal teams to drive demand generation and brand awareness.
The Senior Director of AMER Integrated Marketing will develop and execute regional field marketing strategies and campaigns to drive demand generation and revenue growth. This leadership role involves managing a team, overseeing budgets, and collaborating with cross-functional partners to align marketing initiatives with business goals across the Americas.
Mimecast is at an inflection point. We’re building the brand infrastructure to position ourselves as the company that protects the work organizations depend on: the humans who produce it, the AI agents that accelerate it, and the data that carries it. This is a category-defining moment, and we need someone who can execute at that level.What You'll DoOwn end-to-end campaign execution across paid digital, display, CTV, influencer, sponsorship, and industry event channelsManage agency and vendor relationships including creative, media, community, and public affairs partners, with clear briefs, timelines, and accountabilitySteward the brand budget across work streams, tracking actuals against plan and flagging variances before they become problemsBrief and quality-control all external deliverables against brand voice and positioning, ensuring consistency across every channel and formatBuild and maintain a campaign calendar that sequences tactics across channels and sustains market presence through key industry momentsPlan and execute Mimecast’s presence at major security industry events, from booth strategy to surrounding digital and content activationDefine measurement frameworks for each campaign, track performance against brand lift, share of voice, and engagement goals, and report results clearly to stakeholdersSource and vet security influencers and practitioners for partnership programs, with clear evaluation criteria and ongoing relationship managementCoordinate across internal teams and external partners to bring integrated campaigns to market on time and on briefManage internal brand enablement by partnering with cross-functional teams to activate the brand internally, ensuring employees understand, adopt, and consistently express the brand across their workWhat You'll BringDemonstrated experience brand, campaign, or integrated marketing rolesHands-on agency and vendor managementB2B or enterprise software background preferredProven campaign execution from brief to liveBudget ownership and financial trackingDetail orientation without losing the strategic threadStrong creative judgment and brand sensibilityProject management across multiple simultaneous work streamsClear written and verbal communication with senior stakeholdersComfort with ambiguity in a fast-moving environmentNice To HaveFluency in AI-assisted campaign workflows: copy generation, audience modeling, creative testing, or performance analysisExperience with CTV and streaming video campaign planning and executionCybersecurity or enterprise security marketing background, with familiarity with the CISO audienceInfluencer program management in B2B or technical practitioner communitiesExperience with Reddit or community-based marketing strategiesProgrammatic and digital targeting across Fortune 1000 or account-based audiencesThe base salary range for this position is $132,000–$198,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations.