Millennium Physician Group

The Social Media & Paid Advertising Specialist is responsible for planning, executing, and optimizing paid and organic digital campaigns that drive patient awareness, engagement, qualified lead generation, and provider growth. Plan, execute, and optimize digital lead generation campaigns across Google Ads, paid social platforms, SEO/SEM, and emailDrive traffic to websites and landing pages to increase qualified leads, appointment conversions, and provider visibilityManage the full campaign lifecycle including audience targeting, budgeting, creative coordination, launch, optimization, and reportingConduct A/B testing and support conversion rate optimization (CRO) initiativesCoordinate with internal stakeholders to promote providers, locations, services, and community education initiativesPaid Media Management (Google & Social) Manage and optimize paid search campaigns (Google Ads), including keyword strategy, bidding, ad copy development, and landing page alignmentExecute and optimize paid social campaigns (Meta/Facebook, Instagram, and other relevant platforms) focused on lead generation and brand growthMonitor spend efficiency, cost-per-lead (CPL), conversion rates, and campaign ROICreate, test, and refresh ad creative and messaging to improve performance and engagementCollaborate with advertising platforms, agencies, and vendors as neededOrganic Social Media & Brand Support Bachelor's degree in Marketing, Communications, or related field3-5 years of experience in social media management and paid digital advertisingHands-on experience with Google Ads, Meta Ads Manager, and social media management toolsStrong understanding of performance metrics including CPL, CPA, CTR, ROAS, and conversion rateExperience managing campaign budgets and optimizing spendAbility to translate performance data into clear, actionable insightsExperience working cross-functionally with marketing teams, agencies, or media buyersPreferred Experience in healthcare, primary care, or community-based marketingFamiliarity with HIPAA and healthcare advertising compliance requirementsUnderstanding of local and multi-market advertising strategiesExperience with landing page optimization and lead funnel strategyComfort collaborating across creative, media, analytics, and operations teams Skills: A/B Testing, Advertising, Advertising Agencies, Advertising Creative, Benchmarking, Bidding, Budget Management, Budgeting, Campaigns, Certified Public Accountant (CPA), Click Through Rate (CTR), Competitive Research, Contract Research Organization (CRO), Cost-Per-Lead, Cross-Functional, Expense Tracking, Facebook, Google Analytics, Google Search Engine, HIPAA (Health Insurance Portability and Accountability Act), Healthcare, Lead Generation, Marketing, Marketing Communications, Marketing Strategy, Media Buying and Planning, Multiplatform/Cross-Platform, Online Marketing, Operational Audit, Performance Analysis, Performance Management, Performance Metrics, Primary Care, Regulations, Regulatory Compliance, Return on Investment (ROI), Sales Qualification, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Storytelling, Test Plan/Schedule, Trend Analysis, Vendor/Supplier Planning, Website Conversion, Website Traffic Growth

Job Description Summary The ideal candidate combines strong creative instincts with performance marketing expertise and a data-driven mindset. How will you make an impact & Requirements Key Responsibilities Digital Lead Generation & Campaign Execution Plan, execute, and optimize digital lead generation campaigns across Google Ads, paid social platforms, SEO/SEM, and email Drive traffic to websites and landing pages to increase qualified leads, appointment conversions, and provider visibility Manage the full campaign lifecycle including audience targeting, budgeting, creative coordination, launch, optimization, and reporting Conduct A/B testing and support conversion rate optimization (CRO) initiatives Coordinate with internal stakeholders to promote providers, locations, services, and community education initiatives Paid Media Management (Google & Social) Manage and optimize paid search campaigns (Google Ads), including keyword strategy, bidding, ad copy development, and landing page alignment Execute and optimize paid social campaigns (Meta/Facebook, Instagram, and other relevant platforms) focused on lead generation and brand growth Monitor spend efficiency, cost-per-lead (CPL), conversion rates, and campaign ROI Create, test, and refresh ad creative and messaging to improve performance and engagement Collaborate with advertising platforms, agencies, and vendors as needed Organic Social Media & Brand Support Develop and manage organic social media content that complements paid campaigns and supports brand storytelling Maintain a consistent brand voice across platforms Identify opportunities to increase engagement and community growth Analytics, Reporting & Compliance Monitor and analyze digital marketing performance using Google Analytics, Google Ads, Meta Ads Manager, and other platform insights Prepare regular performance reports outlining results, trends, pacing, and actionable recommendations Compile market insights including competitor activity, audience behavior, and digital benchmarks Ensure all advertising and social media content complies with healthcare regulations, HIPAA guidelines, brand standards, and platform policies Qualifications

Job Description Summary The ideal candidate combines strong creative instincts with performance marketing expertise and a data-driven mindset. How will you make an impact & Requirements Key Responsibilities Digital Lead Generation & Campaign Execution Plan, execute, and optimize digital lead generation campaigns across Google Ads, paid social platforms, SEO/SEM, and email Drive traffic to websites and landing pages to increase qualified leads, appointment conversions, and provider visibility Manage the full campaign lifecycle including audience targeting, budgeting, creative coordination, launch, optimization, and reporting Conduct A/B testing and support conversion rate optimization (CRO) initiatives Coordinate with internal stakeholders to promote providers, locations, services, and community education initiatives Paid Media Management (Google & Social) Manage and optimize paid search campaigns (Google Ads), including keyword strategy, bidding, ad copy development, and landing page alignment Execute and optimize paid social campaigns (Meta/Facebook, Instagram, and other relevant platforms) focused on lead generation and brand growth Monitor spend efficiency, cost-per-lead (CPL), conversion rates, and campaign ROI Create, test, and refresh ad creative and messaging to improve performance and engagement Collaborate with advertising platforms, agencies, and vendors as needed Organic Social Media & Brand Support Develop and manage organic social media content that complements paid campaigns and supports brand storytelling Maintain a consistent brand voice across platforms Identify opportunities to increase engagement and community growth Analytics, Reporting & Compliance Monitor and analyze digital marketing performance using Google Analytics, Google Ads, Meta Ads Manager, and other platform insights Prepare regular performance reports outlining results, trends, pacing, and actionable recommendations Compile market insights including competitor activity, audience behavior, and digital benchmarks Ensure all advertising and social media content complies with healthcare regulations, HIPAA guidelines, brand standards, and platform policies Qualifications