Merck

Merck is seeking an Associate Director for U.S. Marketing to lead foundational customer strategy for an innovative treatment for IBD. This hybrid role located in Upper Gwynedd, PA requires working on-site three days per week.The successful candidate will have a minimum of 5 years in the healthcare industry, focusing on strategic marketing and brand management. Responsibilities include partnership with various teams for successful product launch and execution of marketing strategies.#J-18808-Ljbffr

The U.S. The C&DS Promotion Manager role will be responsible for the management and strategic development of promotional resources for the full C&DS team. Knowledge and Skills: All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

The C&DS Promotion Manager role will be responsible for the management and strategic development of promotional resources for the full C&DS team. Vaccines Contracting and Customer Experience within the C&DS organization. + Partners with the other members of C&DS (SMEs), product & customer marketing teams, external agency partners, development team members and third-party deployment vendors to ensure that all assets meet the strategic and communication objectives for the customer segments and commercial programs. **Required Skills:** Adaptability, Business Planning, Commercial Laws, Customer Engagement, Customer Management, Data Analysis, Data Analytics, Fast-Paced Environments, Market Development, Marketing, Market Research, Multi-Management, Pricing Strategies, Product Management, Project Management, Promotions Management, Sales Strategy Development, Strategic Thinking, Team Leadership, Teamwork **Preferred Skills:** Current Employees apply HERE (https://wd5.myworkday.com/msd/d/task/1422$6687.htmld) Current Contingent Workers apply HERE (https://wd5.myworkday.com/msd/d/task/1422$4020.htmld) **US and Puerto Rico Residents Only:** Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

OverviewWe are recruiting for Associate Director positions in U.S. Marketing covering Physician (HCP), Consumer (HCC), Scientific and Patient Support. This is an exciting time for talented and passionate marketing professionals to join the launch team for our investigational novel treatment for patients suffering with IBD.The marketing strategy role will lead foundational customer strategy and planning for a significant anticipated launch, including better understanding and segmenting our customers through primary and secondary market research, partnering with our Agency of Record (AOR) on our creative campaign(s) and collaborating across multiple stakeholders (including sales, marketing operations, Legal, Regulatory, Medicals, etc.) to drive promotional execution. This role will develop and track key performance indicators (KPIs) to ensure success at distinct phases of the launch timeline.Key Responsibilities Physician Strategy RoleSupport Director HCP PMO to drive foundational customer strategy, leveraging L3 marketing framework.Lead digital and data analytics, customer, and market insights to define strategic choices.Partner with the AOR on planning and executing our branded campaign(s).Lead Customer Agile Team (CAT) on planning and executing an omnichannel strategy as part of the larger promotional strategy.Partner with leadership of customer-facing teams to ensure executional alignment against strategic imperatives.Lead the planning and execution of an OPDP submission for launch.Identify opportunities to optimize the customer experience and lead the customer experience roadmap development and execution.Serve as brand lead for our company's Marketing Model to ensure alignment to strategy with multi-disciplinary team.Partner with Learning & Development on a comprehensive learning plan for all stakeholders through launch.Manage the HCP budget and planning process.Collaborate across Immunology CATs to ensure cohesion and holistic approach.Consumer Strategy RoleSupport Director HCC PMO to drive a foundational customer strategy, leveraging L3 marketing framework.Lead digital and data analytics, customer, and market insights to define strategic choices.Partner with the AOR on planning and executing our creative campaign(s).Lead Consumer Customer Agile Team (CAT) on planning and executing an omnichannel strategy.Lead the planning and execution of an OPDP submission for launch.Identify opportunities to optimize the customer experience and lead the customer experience roadmap development and execution.Manage the HCC budget and planning process.Scientific Strategy RoleSupport Director Scientific Strategy PMO on our market shaping campaign, KOL engagement plan and scientific strategy.Lead digital and data analytics, customer, and market insights to define strategic choices.Partner with the AOR on planning and executing our market shaping campaign(s).Plan, develop and execute an engaging Medical Education plan.Create a compelling engagement plan for national, regional, and local congresses.Manage the Scientific Strategy budget and planning process.Patient Support Marketing RoleSupport PSP PMO to define the strategic vision, goals and KPIs of a comprehensive PSP (including but not limited to covering access, reimbursement, adherence, education, transitions of care, and other necessary assistance) that meets the needs of our customers.Lead end-to-end implementation of new programs including vendor selection, SOP development, budgeting, and launch readiness.Manage day-to-day operations of the patient support program, ensuring timely, high-quality patient interactions and case management.Act as primary liaison with commercial, medical affairs, market access, legal/compliance, pharmacovigilance, and external partners to ensure integrated program deployment.Develop and maintain relationships with specialty pharmacies, infusion centers, provider networks, patient advocacy groups, and third-party vendors.Partner with legal and compliance to review promotional and non-promotional materials, financial assistance programs and structure.Ensure all program materials, communications, and activities comply with…