Maxwood Furniture

A growing furniture company located in Charleston, SC, is looking for a passionate Google Ads Strategist to lead paid search strategy across their multi-brand portfolio. This performance-critical role involves managing substantial monthly budgets while improving efficiency. Candidates should possess at least 5 years of hands-on Google Ads experience and a proven track record in driving profitable growth. Join us to make a tangible impact on our brand and drive revenue optimization. Salary: USD 80000 - 100000 per year

Maxwood Furniture is seeking a Meta Paid Media Specialist to drive revenue growth and advertising efficiency across Facebook and Instagram. You will own campaign execution, optimization, and ROAS across Meta ads.This high-impact role partners with Brand Managers, Analytics, and 3P teams to support product launches and seasonal campaigns while staying current with platform updates. The role requires 4+ years in ecommerce advertising, hands-on Meta Ads Manager experience, and strong data-analysis#J-18808-Ljbffr

This role works closely with our Google Ads Strategist, Meta Paid Media Specialist, and Paid Media Associates to coordinate campaigns, organize creative assets, maintain reporting, and support the execution of paid advertising initiatives across multiple digital channels. This position is ideal for someone who is highly organized, detail-oriented, analytical, and eager to learn the world of digital advertising. Responsibilities Support the planning, coordination, and execution of paid advertising campaigns across multiple digital channels. Maintain campaign calendars, project trackers, and internal documentation. Self-starter with a desire to learn and take ownership of responsibilities.

Since launching over two decades ago, we've built multiple sales channels across DTC websites and third-party marketplaces. As the role develops, this individual will have opportunities to take ownership of additional advertising platforms and campaigns while expanding their expertise in paid media. Support the planning, coordination, and execution of paid advertising campaigns across multiple digital channels.Assist Paid Media Specialists with campaign setup, optimization, quality assurance, and ongoing monitoring across advertising platforms outside of Google and Meta.Maintain campaign calendars, project trackers, and internal documentation.Coordinate creative requests and organize advertising assets with internal stakeholders.Pull, organize, and distribute campaign performance reports.Monitor budgets, spend pacing, and campaign performance metrics.Assist with keyword research, competitor analysis, and market research projects.Help identify performance trends, optimization opportunities, and actionable insights through campaign data analysis.Maintain accurate campaign records and ensure information is current across systems.Support advertising testing initiatives and track results.Develop an understanding of emerging advertising platforms and progressively take ownership of campaign management responsibilities as experience grows.Partner with Brand Managers, Innovation, Analytics, and 3P teams to support new product launches, promotional campaigns, and seasonal initiatives.Provide administrative and project support to the Advertising team as needed. Accurate and timely coordination of advertising campaigns and deliverables.Organized reporting and documentation that supports informed decision-making.Efficient management of campaign assets, timelines, and internal processes.Strong collaboration across the Advertising team and key business partners.Continuous growth in campaign ownership, platform knowledge, and contribution to advertising performance. 1–3 years of experience in marketing, advertising, ecommerce, or a related field preferred.Strong organizational skills with exceptional attention to detail.Strong analytical and problem-solving abilities.Comfortable working with Microsoft Excel, Google Sheets, and reporting tools.Ability to manage multiple projects and deadlines simultaneously.Excellent written and verbal communication skills.Self-starter with a desire to learn and take ownership of responsibilities.Positive attitude with a willingness to support the team wherever needed.Experience with any digital advertising platform (Google Ads, Meta Ads, Amazon Ads, Walmart Connect, Wayfair Advertising, or similar) is a plus but not required.

They thrive in a fast-paced environment and enjoy translating complex information into meaningful business recommendations.ResponsibilitiesMarketing Performance & AnalysisMonitor marketing performance across channels through full-funnel KPIs, trend and seasonality analyses, and ad hoc reporting against marketing investments, resource allocation, and channel projections.Analyze and communicate key performance metrics including traffic, ROI, LTV, conversion rate, spend efficiency, and overall marketing performance.Identify trends, opportunities, and risks across marketing channels and provide actionable recommendations.Cross-Functional CollaborationCollaborate with cross-functional teams including Channel Management, Product Development, Finance, Content, and Marketing to support the development and implementation of data-driven initiatives.Ensure alignment between reporting, business objectives, and marketing strategies.Communicate insights, recommendations, and performance updates to stakeholders across the organization.Reporting & Business IntelligenceUtilize existing data infrastructure to build, maintain, and enhance reports and dashboards that support marketing initiatives and business goals.Support reporting needs across departments and provide ad hoc analyses as required.Ensure data accuracy and consistency across reporting platforms.Process Improvement & DocumentationCreate and maintain Standard Operating Procedures (SOPs) between the Analytics team and dependent departments.Identify opportunities to improve reporting processes, workflows, and operational efficiency.Demonstrate knowledge of and support company vision, values, standards, policies, procedures, operating instructions, and confidentiality standards.RequirementsBachelor's degree in Marketing, Business, Mathematics, Data Science, Computer Science, or a related field.2+ years of experience in a marketing or marketing-related role.2+ years of experience in an analyst or analytics-related role.Strong understanding of marketing and ecommerce performance metrics.Experience with platforms such as GA4, Meta, Shopify, or similar marketing technologies.Proficiency with reporting and business intelligence tools such as Power BI, Looker, Tableau, or similar platforms.Strong analytical and problem-solving skills with a quantitative mindset.Excellent communication and organizational skills.Ability to organize and prioritize workload based on business needs.Ability to adapt quickly and manage changing priorities.Preferred QualificationsExperience within an ecommerce environment.Knowledge of or experience with ecommerce marketplaces.Experience supporting digital marketing, paid media, or customer acquisition initiatives.Core CompetenciesDetail-oriented and highly organized.Strong analytical and critical thinking skills.Self-motivated and proactive.Collaborative and team-oriented.Adaptable and solution-focused.Professional and confident communicator.Benefits401(k) with company matchDental InsuranceEmployee Assistance ProgramFlexible ScheduleFlexible Spending AccountHealth InsuranceLife InsuranceVision InsurancePaid Time OffWork LocationDaniel Island, SC#J-18808-Ljbffr About the Company: Maxwood Furniture We focus on manufacturing quality, solid hardwood children’s bedroom furniture from beds, bunks & lofts to trundles, storage and accessories. We manufacture all of our products in our dedicated factory in Vietnam. Maxwood supplies large retailers including Rooms to Go, Toys R Us, large regional independents such as Jordan’s Furniture, Cardi’s Furniture, Bernie & Phyl’s and many small independent furniture retailers.

Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We are seeking a high-impact Google Ads Strategist to take ownership of paid search strategy across our multi-brand portfolio. Role OverviewThe Google Ads Strategist will lead day-to-day and long-term paid search performance across our brands, overseeing a significant monthly investment with accountability for revenue contribution and efficiency targets. Success in this role requires strong commercial acumen, analytical depth, and the confidence to influence performance strategy at scale. Own Google Ads strategy and performance across multiple brands and product categoriesManage and optimize significant monthly ad spend with clear ROAS and profitability targetsIdentify and execute opportunities to improve efficiency and reduce external agency relianceBuild structured testing roadmaps across bidding strategies, creative, audience segmentation, and landing page alignmentConduct incrementality and lift analysis to validate true performance impactDevelop forecasting models and scenario planning to guide budget allocationPartner with Analytics to strengthen attribution accuracy and performance reportingTranslate complex performance data into clear, strategic recommendations for leadershipLead post-campaign analysis with actionable insights tied directly to revenue and margin outcomesContinuously identify new keyword, audience, and growth expansion opportunitiesMaintain rigorous data integrity across tracking, tagging, and reporting infrastructure

Role Overview The Digital Marketing Analyst is responsible for monitoring, analyzing, and reporting on marketing performance across channels to support data-driven decision-making and business growth. This role partners closely with Marketing, Ecommerce, Finance, Product Development, and other cross-functional teams to identify trends, measure performance, and provide actionable insights that improve marketing efficiency and effectiveness. 2+ years of experience in a marketing or marketing-related role. Strong understanding of marketing and ecommerce performance metrics. Knowledge of or experience with ecommerce marketplaces.

The Digital Advertising Manager is responsible for driving revenue growth and advertising effectiveness across Maxwood's portfolio of ecommerce brands. This role leads campaign strategy, execution, reporting, and optimization across Google, Microsoft, Meta, Shopping, and other digital advertising channels. Plan, develop, and execute comprehensive paid media strategies across Google Ads, Microsoft Ads, Google Shopping, Meta (Facebook & Instagram), and other digital advertising channelsManage and optimize advertising campaigns to ensure performance remains within established KPI targetsMonitor campaign performance and provide structured daily, weekly, and monthly reporting through automated dashboards and trackersConduct A/B testing across ad creative, audience targeting, and bidding strategies to maximize performancePerform ongoing account analysis and identify opportunities for optimization and growthCreate actionable recommendations based on campaign data and performance trendsPartner with Brand Managers to understand business objectives and implement advertising solutions that support company goalsCoordinate with team members managing marketplace advertising channels such as Amazon and Wayfair to ensure alignment across platformsEnsure campaigns and creative assets are deployed consistently across multiple channelsDevelop media mix recommendations and assist with advertising budget allocation decisionsMaintain a strong understanding of advertising technologies, emerging platforms, and industry best practicesSupport special projects and additional business initiatives as needed Increased revenue and return on ad spend across paid channelsConsistent campaign performance within target KPI rangesData-driven optimization and continuous performance improvementsAccurate reporting and actionable business insightsEffective collaboration across Ecommerce, Brand, and Marketplace teamsStrategic budget allocation that maximizes advertising effectiveness Highly self-motivated and data-drivenStrong organizational and analytical skillsCollaborative and team-orientedComfortable managing multiple priorities in a fast-paced environmentAdaptable and solution-focusedProfessional and confident communicatorFlexible and able to work effectively with a variety of personalities

Since launching over two decades ago, we have established multiple sales channels including our DTC websites and third-party marketplaces. Join the Maxwood Furniture team as an eCommerce Marketing Coordinator and support some of the fastest-growing brands in home furnishings, including Max & Lily and Plank + Beam. In this role, you’ll work cross-functionally with Brand Managers and the broader marketing team to help execute campaigns, maintain product and site content, support merchandising efforts, and assist with performance reporting. Responsibilities • Support the setup, optimization, and maintenance of product listings and site content across DTC and marketplace channels • Assist with execution of the marketing calendar, including seasonal campaigns, promotions, and product launches • Coordinate with designers, developers, and content teams to help bring campaigns and creative concepts to life • Manage and respond to customer reviews across platforms such as Yotpo and ShopApp • Tag and organize user-generated content within Yotpo to support content discovery and social proof • Maintain and update shop pages across platforms including ShopApp, TikTok Shop, and Meta Shop • Help develop brand overviews and foundational content to support email marketing campaigns • Assist with go-live processes for new product launches, including email announcements and platform updates • Support brainstorming for ad concepts and creative ideas for channels such as AppLovin and Pinterest • Collaborate with the design team on image selection and visual direction • Create and manage seasonal or campaign-driven website themes and landing pages • Oversee enhanced content updates to ensure product pages meet quality standards • Manage SearchSpring inline banners and filtering configurations to support product discovery • Utilize Fairing surveys and competitor insight tools to help identify trends and opportunities • Monitor inventory, pricing, and product data accuracy across platforms • Pull basic performance reports to help inform team priorities • Provide support for customer service, fulfillment, and order management as needed • Jump into special projects and provide cross-functional support wherever needed Requirements • 2–5 years of experience in eCommerce, digital marketing, merchandising, or a related field • Demonstrated business initiative and a proactive mindset • Experience supporting eCommerce site management and/or marketplace operations • Experience with product management, digital merchandising, or online retail operations • Familiarity with digital marketing channels such as email, SMS, affiliate marketing, or digital advertising • Strong written and verbal communication skills • Advanced computer skills required, especially Excel • Excellent organizational skills with strong attention to detail • Ability to manage multiple priorities in a fast-paced environment