Makerz

Position: Google Ads/PPC Specialist (Hospitality) About the job Google Ads/PPC Specialist (Hospitality)Working as part of the Online Marketing team, you will use your analytic and business skills to run the hotel and restaurants pay-per-click marketing.Tasks include:Using initiative to optimise existing PPC campaigns to maximise ROI and Hotel / restaurants website traffic.Research and create new PPC campaigns: Define keyword targets using various tools such as SEM Rush, Spy Fu and Google Keyword Planner.Advise on monthly campaign spend levels with the client's budget and goals in mind.Utilise tools such as Google Analytics to determine customer profiles, ideal target audiences and share and explain your findings and recommendations.Writing and optimising attractive and concise advert copy.Managing campaigns on various search platforms (e.g. Google AdWords, Bing).Monitoring budget and adjusting bids to maximise ROI and traffic volumes.Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. Tracking KPIs to assess performance and correcting issues detected.Producing reports for management, team members and restaurant owners/managers.Detecting and correcting loss of revenue due to click fraud.Split and multivariate testing of different website landing pages and website forms to ensure maximum ROI per website visit.Identifying ways to further enhance the marketing activities/online journey by studying competitor practices and by using your initiative.Keeping fully abreast of all PPC and SEM industry trends.Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget.Experience:Minimum two years of relevant work experienceExcellent written and verbal communication skillsExpert knowledge with the following technologies/software/programs/processes: Google Ads, Keyword Planner Tool, Search Console, Analytics, gMailCommercial experience working on PPC campaigns to increase ROI and website traffic FOR HOSPITALITY VENUESKnowledge of SEO and digital marketing concepts.Experience in data analysis and reporting.Basic Knowledge in or experience with similar tools such as: Search Ads 360, SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms.Working knowledge of Google Tag Manager is a plus.Schedule:RemoteFlexitimeThis is a terrific opportunity for an innovative, driven and passionate freelancer to join our growing and dynamic Makerz team. EMAIL US AT #J-18808-Ljbffr

This position is client-facing and will be responsible for weekly and monthly meetings with our digital team and our clients. The candidate will ensure timely communication with both the team and the clients to meet our deadlines. This is a 3-month freelance, remote role, with an opportunity to extend. Responsibilities: Must work MST or EST hours Experience with META and PPC is essential Experience in advertising or marketing companies (knowledge of the hospitality industry is a plus) Strong track record in client service Highly organized and strong attention to detail is a must Ability to take initiative and work autonomously

Position: US Paid Ads Manager Working as part of the Online Marketing team, you will use your analytic and business skills to run US restaurants pay-per-click marketing.Tasks include:Using initiative to optimise existing Paid media campaigns to maximise ROI. META & GOOGLE ADSResearch and create new campaigns: Define keyword targets using various tools such as SEM Rush, Spy Fu and Google Keyword Planner.Implementing and fixing all tracking issues.Advise on monthly campaign spend levels with the client's budget and goals in mind.Utilise tools such as Google Analytics to determine customer profiles, ideal target audiences and share and explain your findings and recommendations.Writing and optimising attractive and concise advert copy.Managing campaigns on various search platforms (e.g. Google AdWords, Bing).Monitoring budget and adjusting bids to maximise ROI and traffic volumes.Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. Tracking KPIs to assess performance and correcting issues detected.Producing reports for management, team members and restaurant owners/managers.Presenting those reports during online meetings.Detecting and correcting loss of revenue due to click fraud.Split and multivariate testing of different website landing pages and website forms to ensure maximum ROI per website visit.Identifying ways to further enhance the marketing activities/online journey by studying competitor practices and by using your initiative.Keeping fully abreast of all PPC and SEM industry trends.Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget.Experience:Minimum two years of relevant work experienceExcellent written and verbal communication skillsExpert knowledge with the following technologies/software/programs/processes: Google Ads, Keyword Planner Tool, META, Search Console, Analytics, gMailCommercial experience working on PPC campaigns to increase ROI and website traffic FOR HOSPITALITY VENUESKnowledge of SEO and digital marketing concepts.Experience in data analysis and reporting.Working knowledge of Google Tag Manager.Schedule:RemoteFlexitimeThis is a terrific opportunity for an innovative, driven and passionate freelancer to join our growing and dynamic Makerz team. EMAIL US AT #J-18808-Ljbffr

Position: US Paid Ads Manager Working as part of the Online Marketing team, you will use your analytic and business skills to run US restaurants pay-per-click marketing.Tasks include:Using initiative to optimise existing Paid media campaigns to maximise ROI. META & GOOGLE ADSResearch and create new campaigns: Define keyword targets using various tools such as SEM Rush, Spy Fu and Google Keyword Planner.Implementing and fixing all tracking issues.Advise on monthly campaign spend levels with the client's budget and goals in mind.Utilise tools such as Google Analytics to determine customer profiles, ideal target audiences and share and explain your findings and recommendations.Writing and optimising attractive and concise advert copy.Managing campaigns on various search platforms (e.g. Google AdWords, Bing).Monitoring budget and adjusting bids to maximise ROI and traffic volumes.Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. Tracking KPIs to assess performance and correcting issues detected.Producing reports for management, team members and restaurant owners/managers.Presenting those reports during online meetings.Detecting and correcting loss of revenue due to click fraud.Split and multivariate testing of different website landing pages and website forms to ensure maximum ROI per website visit.Identifying ways to further enhance the marketing activities/online journey by studying competitor practices and by using your initiative.Keeping fully abreast of all PPC and SEM industry trends.Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget.Experience:Minimum two years of relevant work experienceExcellent written and verbal communication skillsExpert knowledge with the following technologies/software/programs/processes: Google Ads, Keyword Planner Tool, META, Search Console, Analytics, gMailCommercial experience working on PPC campaigns to increase ROI and website traffic FOR HOSPITALITY VENUESKnowledge of SEO and digital marketing concepts.Experience in data analysis and reporting.Working knowledge of Google Tag Manager.Schedule:RemoteFlexitimeThis is a terrific opportunity for an innovative, driven and passionate freelancer to join our growing and dynamic Makerz team. EMAIL US AT #J-18808-Ljbffr

Position: US Paid Ads Manager Working as part of the Online Marketing team, you will use your analytic and business skills to run US restaurants pay-per-click marketing.Tasks include:Using initiative to optimise existing Paid media campaigns to maximise ROI. META & GOOGLE ADSResearch and create new campaigns: Define keyword targets using various tools such as SEM Rush, Spy Fu and Google Keyword Planner.Implementing and fixing all tracking issues.Advise on monthly campaign spend levels with the client's budget and goals in mind.Utilise tools such as Google Analytics to determine customer profiles, ideal target audiences and share and explain your findings and recommendations.Writing and optimising attractive and concise advert copy.Managing campaigns on various search platforms (e.g. Google AdWords, Bing).Monitoring budget and adjusting bids to maximise ROI and traffic volumes.Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. Tracking KPIs to assess performance and correcting issues detected.Producing reports for management, team members and restaurant owners/managers.Presenting those reports during online meetings.Detecting and correcting loss of revenue due to click fraud.Split and multivariate testing of different website landing pages and website forms to ensure maximum ROI per website visit.Identifying ways to further enhance the marketing activities/online journey by studying competitor practices and by using your initiative.Keeping fully abreast of all PPC and SEM industry trends.Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget.Experience:Minimum two years of relevant work experienceExcellent written and verbal communication skillsExpert knowledge with the following technologies/software/programs/processes: Google Ads, Keyword Planner Tool, META, Search Console, Analytics, gMailCommercial experience working on PPC campaigns to increase ROI and website traffic FOR HOSPITALITY VENUESKnowledge of SEO and digital marketing concepts.Experience in data analysis and reporting.Working knowledge of Google Tag Manager.Schedule:RemoteFlexitimeThis is a terrific opportunity for an innovative, driven and passionate freelancer to join our growing and dynamic Makerz team. EMAIL US AT #J-18808-Ljbffr

Position: Google Ads/PPC Specialist (Hospitality) About the job Google Ads/PPC Specialist (Hospitality)Working as part of the Online Marketing team, you will use your analytic and business skills to run the hotel and restaurants pay-per-click marketing.Tasks include:Using initiative to optimise existing PPC campaigns to maximise ROI and Hotel / restaurants website traffic.Research and create new PPC campaigns: Define keyword targets using various tools such as SEM Rush, Spy Fu and Google Keyword Planner.Advise on monthly campaign spend levels with the client's budget and goals in mind.Utilise tools such as Google Analytics to determine customer profiles, ideal target audiences and share and explain your findings and recommendations.Writing and optimising attractive and concise advert copy.Managing campaigns on various search platforms (e.g. Google AdWords, Bing).Monitoring budget and adjusting bids to maximise ROI and traffic volumes.Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. Tracking KPIs to assess performance and correcting issues detected.Producing reports for management, team members and restaurant owners/managers.Detecting and correcting loss of revenue due to click fraud.Split and multivariate testing of different website landing pages and website forms to ensure maximum ROI per website visit.Identifying ways to further enhance the marketing activities/online journey by studying competitor practices and by using your initiative.Keeping fully abreast of all PPC and SEM industry trends.Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget.Experience:Minimum two years of relevant work experienceExcellent written and verbal communication skillsExpert knowledge with the following technologies/software/programs/processes: Google Ads, Keyword Planner Tool, Search Console, Analytics, gMailCommercial experience working on PPC campaigns to increase ROI and website traffic FOR HOSPITALITY VENUESKnowledge of SEO and digital marketing concepts.Experience in data analysis and reporting.Basic Knowledge in or experience with similar tools such as: Search Ads 360, SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms.Working knowledge of Google Tag Manager is a plus.Schedule:RemoteFlexitimeThis is a terrific opportunity for an innovative, driven and passionate freelancer to join our growing and dynamic Makerz team. EMAIL US AT #J-18808-Ljbffr