Mainerafting

Mainerafting in Portland, ME is seeking a Head of Marketing to spearhead strategy and execution. This role is dynamic, requiring both tactical and strategic capabilities to drive financial performance while nurturing a collaborative environment. The ideal candidate will have extensive experience in Beauty/Skincare, demonstrating leadership, analytical skills, and a deep understanding of performance marketing. Join us to build a category-leading brand

Mainerafting in Portland, ME is seeking a Head of Marketing to spearhead strategy and execution. This role is dynamic, requiring both tactical and strategic capabilities to drive financial performance while nurturing a collaborative environment.The ideal candidate will have extensive experience in Beauty/Skincare, demonstrating leadership, analytical skills, and a deep understanding of performance marketing. Join us to build a category-leading brand!#J-18808-Ljbffr

Mainerafting in Portland, ME is seeking a Head of Marketing to spearhead strategy and execution. This role is dynamic, requiring both tactical and strategic capabilities to drive financial performance while nurturing a collaborative environment. The ideal candidate will have extensive experience in Beauty/Skincare, demonstrating leadership, analytical skills, and a deep understanding of performance marketing. Join us to build a category-leading brand! #J-18808-Ljbffr

About the Role Joining the team in a stage of rapid growth, you’ll own 360-degree Marketing strategy and execution at Marin. This role is as tactical as it is strategic; on a daily basis you’ll be hands-on across the board, everywhere from content creation and analyzing cohort LTV data, to retention funnel improvements and managing key dates of a new launch, while building towards the big picture - honing channel expansion strategy, architecting the marketing P&L, carrying the torch on a breakthrough product development initiative, coaching a team of marketing leaders, and leading the brand across all functions - from site to social to shelf. About You You are THE unicorn marketer that’s ready to build the next big thing - you have a keen creative eye that thinks as much in brand strategy and creative as you do in numbers and metrics, are a sharp analytical thinker that can translate trends and art into actionable strategies, and a strong, empathetic people leader that challenges others to become their best selves while fostering a fun, ego-less environment where failing, learning, and growing is key. Work with the Founders, CEO and Leadership team to co-develop and execute strategies across the entire business and be accountable for growth verticals including Paid Media, Email, SMS, Subscription, Loyalty, Creator Partnerships, Affiliate, PR, Omnichannel Expansion and facilitate Product Expansion & GTM. 7-10+ years leading Brand, Social, Content and Design teams, able to nurture and grow a team of world-class creatives.

Location: Portland, Maine (Hybrid)About Chappy WrapChappy Wrap is a rapidly growing, female-founded eCommerce company based in Portland, Maine. Our mission is to spread comfort with the world’s best blankets—products that become part of real life, passed down, shared, and loved for years.As we grow, we’re evolving how we show up — moving from highly polished content toreal, human storytelling that reflects the everyday moments our brand is part of.About the RoleWe’re looking for a highly creative, hands-on Social Media & Influencer Specialist to help transform how our brand shows up across social.You will be responsible for creating authentic, engaging content rooted in real brand moments and turning that content into a powerful engine for both organic engagement and paid acquisition (primarily on Meta).Based in Portland, Maine, you’ll have direct access to our photo studio, product, team, and community — capturing the stories that make our brand meaningful and bringing them to life through content.You will also build and test a network of creators and influencers, developing relationships that drive authentic brand advocacy and measurable ROI through channels like Shop My.What You’ll Do Content Creation & StorytellingCreate original, iPhone-style content that captures real people, real moments, and authentic brand experiencesFilm regularly in and around Portland, capturing important brand moments, product highlights & team storiesEdit and produce content using tools like Cap Cut, Premiere, or similarDevelop repeatable content formats that drive engagement and performanceShift the brand’s organic content from highly polished to authentic & relatableOrganic Social ManagementOwn day-to-day posting and content execution across core platformsEngage with our community and foster meaningful conversationsMonitor trends and quickly adapt content to stay relevantPaid Creative CollaborationPartner closely with Performance Marketing to develop content for paid socialSource & brief UGC-style creative that improves ad performanceContinuously test and iterate based on performance insightsInfluencer & Creator StrategyIdentify, onboard, and manage micro and mid-tier influencersBuild and test new creator relationshipsManage gifting and partnerships through Shop MyTrack and optimize influencer performanceWhat You Bring2+ years of experience in social media, content creation, or influencer marketingStrong hands-on experience creating iPhone-style contentA passion for authentic storytellingExperience working with influencersUnderstanding of what performs on MetaAbility to move quickly, test, learn, and iterateComfortable being on-site in PortlandChappy Wrap is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences.#J-18808-Ljbffr