Marketing Director
This role leads all aspects of marketing operations, including advertising, digital marketing, public relations, and event planning, ensuring alignment with organizational goals, growth strategies, and regulatory requirements. The duties listed below may not include all responsibilities that the person in this role may be asked to perform. Develop, implement, and manage comprehensive marketing strategies and campaigns for all the bank’s lines of business, i.e., loans, deposits, wealth, insurance, treasury management, merchant services, etc., including short- and long-term plans to support growth and revenue objectives Plan, oversee and evaluate marketing campaigns across print, digital, social media, email, and direct mail channels Maintain and strengthen brand standards and ensure consistency across all communications Conduct market research and competitive analysis to identify opportunities and trends Manage and administer the marketing budget to maximize ROI Prepare and present marketing performance reports and analytics to executive leadership Manage and oversee website content, online presence, and digital advertising strategies Manage social media platforms and email marketing campaigns Ensure messaging is accurate, compliant, and aligned with brand voice Coordinate internal communications and marketing support for all business lines Participate in required training, including compliance and regulatory programs Support employee engagement and Bank-wide initiatives Promote and participate in community involvement activities aligned with the Bank’s mission Participates in job specific training and other various Bank training programs, as necessary Maintains current knowledge of internal risk controls and loss prevention, including reporting of suspicious or unusual customer activity per Bank policy, and ensures adherence by the respective department personnel Maintains current knowledge and complies with all federal and state laws and regulations and all established Bank policies and procedures, including internal audit controls related to department operations, and ensures adherence by the respective department personnel Maintains current knowledge of all rules, regulations, and laws as they apply to BSA/OFAC/USA Patriot Act/CIP/AML, and ensures adherence by the respective department personnel