Lola Blankets

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking an Influencer Marketing Manager to lead and optimize the brand’s reach. You will work closely with the creative and marketing teams to elevate the brand’s influencer marketing strategy. Lola Blankets is a small but growing team – giving lots of opportunity to plug in across functions and grow with the company.Core ResponsibilitiesOwn Lola’s paid influencer partnerships, leading in sales calendar, identification, outreach/recruitment, contracting, onboarding, and compensation using the influencer CRMManage affiliate platforms, and work alongside our Performance Marketing Team and Community Manager (for e.g.: ShopMy & LTK campaigns)Own influencer contracts & negotiations, partnering with legal to make sure creators are FTC compliantWork closely with Performance Marketing to find & source influencers who can create dedicated whitelist contentSet and track social media key performance indicators (KPIs) for influencer marketing - emphasis on dividing campaigns by brand awareness & sales driving campaignsWork closely with Influencer & Social Director on influencer collaboration product strategy and PRBe the main point of contact for all influencers and focus on building relationships with creators (communicate via DMs, email, etc)Work with Senior Community & Ambassador Manager on gifting creatorsOrganize influencer PR events (3-5 per year)Work with external vendors to create high caliber influencer & PR packageAct as a thought leader for paid digital marketing broadly, including platforms such as Facebook, Instagram, Pinterest, and TikTokThis role will report to the Director of Influencer & Social. It will be hybrid with 3 days per week in either our NYC or Utah office.QualificationsBachelor's degree in Marketing, Communications, or a related field4+ years of experience in influencer marketing, with a focus on campaign management and strategy developmentExperience managing a teamStrong creative and critical thinking skills, and a proven track record of successful influencer campaigns that drive brand awareness, engagement, and salesExperience working with paid advertising teams and working with influencers across a variety media platforms: IG, FB, TikTok, Podcast marketing, etc.Strong understanding of social media platforms, influencer marketing trends, and best practicesExcellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholdersAnalytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendationsHighly organized and detail-oriented, with the ability to manage multiple projects simultaneouslyProactive and creative problem-solver, with a passion for innovation and staying ahead of industry trendsWhat We OfferCompetitive base salary and annual bonus based on company and individual performance21 days paid vacation + all federal holidays (except parts of Thanksgiving)16 weeks paid birth parent leave; 8 weeks non-birth parent leave55% off Lola Blankets for friends and familyOpportunities for career growth within Lola Blankets#J-18808-Ljbffr

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking an Influencer Marketing Manager to lead and optimize the brand’s reach. You will work closely with the creative and marketing teams to elevate the brand’s influencer marketing strategy. Lola Blankets is a small but growing team – giving lots of opportunity to plug in across functions and grow with the company.Core ResponsibilitiesOwn Lola’s paid influencer partnerships, leading in sales calendar, identification, outreach/recruitment, contracting, onboarding, and compensation using the influencer CRMManage affiliate platforms, and work alongside our Performance Marketing Team and Community Manager (for e.g.: Shop My & LTK campaigns)Own influencer contracts & negotiations, partnering with legal to make sure creators are FTC compliantWork closely with Performance Marketing to find & source influencers who can create dedicated whitelist contentSet and track social media key performance indicators (KPIs) for influencer marketing - emphasis on dividing campaigns by brand awareness & sales driving campaignsWork closely with Influencer & Social Director on influencer collaboration product strategy and PRBe the main point of contact for all influencers and focus on building relationships with creators (communicate via DMs, email, etc)Work with Senior Community & Ambassador Manager on gifting creatorsOrganize influencer PR events (3-5 per year)Work with external vendors to create high caliber influencer & PR packageAct as a thought leader for paid digital marketing broadly, including platforms such as Facebook, Instagram, Pinterest, and Tik TokThis role will report to the Director of Influencer & Social. It will be hybrid with 3 days per week in either our NYC or Utah office.QualificationsBachelor's degree in Marketing, Communications, or a related field4+ years of experience in influencer marketing, with a focus on campaign management and strategy developmentExperience managing a teamStrong creative and critical thinking skills, and a proven track record of successful influencer campaigns that drive brand awareness, engagement, and salesExperience working with paid advertising teams and working with influencers across a variety media platforms: IG, FB, Tik Tok, Podcast marketing, etc.Strong understanding of social media platforms, influencer marketing trends, and best practicesExcellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholdersAnalytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendationsHighly organized and detail-oriented, with the ability to manage multiple projects simultaneouslyProactive and creative problem-solver, with a passion for innovation and staying ahead of industry trendsWhat We Offer Competitive base salary and annual bonus based on company and individual performance21 days paid vacation + all federal holidays (except parts of Thanksgiving)16 weeks paid birth parent leave; 8 weeks non-birth parent leave55% off Lola Blankets for friends and familyOpportunities for career growth within Lola Blankets#J-18808-Ljbffr

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. Our tools, audience, and data foundation are already in place. What we need is a dedicated executor who can own the day-to-day so Lola’s retention engine can scale.Core Responsibilities Campaign & Flow ExecutionBuild, QA, and deploy email and SMS campaigns on a regular cadence across Klaviyo and PostscriptManage campaign workflows and coordinate with the creative team in Click UpSet up and monitor A/B test variants across campaignsMonitor owned channel KPIs dailyTrack and maintain deliverability health across email and SMSSurface optimization opportunities and performance trends to the Senior Retention ManagerRetention & Lifecycle SupportSupport loyalty, direct mail, and lifecycle initiatives as the retention program expandsContribute to persona-based personalization and journey-led segmentation effortsProvide execution support for multi‑channel retention campaigns across email, SMS, direct mail, and in‑app pushQualifications2-3 years of experience in email or SMS marketing, preferably in DTC or e-commerceHands‑on experience with Klaviyo / Postscript or a comparable ESP/SMS platformStrong attention to detail — you catch mistakes before they go out the doorComfortable working in a fast‑moving, test‑and‑learn environmentOrganized, proactive, and able to manage multiple projects simultaneouslyFamiliarity with A/B testing concepts and segmentation best practicesWhat We Offer Competitive base salary and annual bonus based on company and individual performance21 days paid vacation + all federal holidays16 weeks paid birth parent leave; 8 weeks non‑birth parent leave55% off Lola Blankets for friends and familyOpportunities for career growth within Lola BlanketsWhy Join Us?Lola Blankets is at an inflection point — the audience is built, the data is rich, and the retention engine is ready to scale. If in either location, we offer a hybrid work model with offices in each city. Open to remote candidates.#J-18808-Ljbffr

Lola Blankets, a fast-growing comfort and lifestyle brand in Utah, seeks a Social Media Associate who is passionate about Instagram, Tik Tok, and Pinterest. This role will require curating engaging content, monitoring community sentiment, and collaborating closely with the Influencer & Social Director. Ideal candidates should have 2-3 years of experience in social media marketing, a keen eye for visual content, and the ability to thrive in a fast-paced startup environment. Attractive perks include paid maternity leave and discounts. #J-18808-Ljbffr

About Lola Blankets: Lola Blankets is a fast-growing comfort and lifestyle brand. We are looking for creatives like you to help make this mission a reality. You'll report directly to our Influencer & Social Director and serve as a key support to our Founder & Creative Director – helping bring Lola's world to life across every platform. If you live and breathe Instagram, Tik Tok, and Pinterest, have a great eye for content, and want to grow fast inside a brand you'll be genuinely proud of, this is the role for you.Key Responsibilities Content Creation & ExecutionSupport the development and curation of daily content calendar across all of Lola Blankets' social platforms (Instagram, Tik Tok, Pinterest, Facebook, etc. )Ideate and help create engaging reels and Tik Toks that reflect our products and brand aestheticBrand Voice & ConsistencySupport our copywriter in ensuring every post and community interaction reflects Lola's tone and personality across all platformsHelp maintain brand consistency in style, quality, and voice across all social contentCommunity & SentimentMonitor and respond to organic comments and DMs across paid and organic channels hourly & daily in partnership with the broader Social / Influencer Team (Monday - Sunday; social never sleeps!