The Associate Marketing Manager will serve as the primary owner of the email marketing channel for a commercial insurance organization. Responsibilities include developing email strategy, managing end-to-end campaign execution in Salesforce Marketing Cloud, and optimizing performance across digital channels including social media and web.
This role focuses on expanding brand authority and digital reach through content marketing, digital PR, and external partnerships. The manager will develop amplification strategies to improve search visibility and brand reputation across various digital channels.
Liberty Mutual in Boston seeks an Associate Marketing Manager, Advertising and Social Media to own paid and organic LinkedIn programs for Global Risk Solutions North America. You will drive media strategy, end-to-end campaign execution, and optimization across channels.Partner with Marketing Strategy, Creative Services, and cross-functional teams to deliver advertising and social programs that build brand awareness, consideration, and preference among insurance brokers and buyers.#J-18808-Ljbffr
Copper Giants is seeking a seasoned Business Affairs Manager to lead advertising and brand-aligned business affairs across campaigns. You will steer IP, talent negotiations, and licensing, collaborating with Liberty Mutual and external agencies to deliver impactful work while managing budgets and timelines.The role requires deep knowledge of SAG-AFTRA contracts, IP rights, and regulatory considerations, with strong judgment and cross-functional collaboration skills in a fast-paced environment.#J-18808-Ljbffr
As an Associate Marketing Manager, Advertising and Social Media, you will serve as the primary owner of our paid advertising and organic LinkedIn programs for our Global Risk Solutions North America commercial insurance organization. Strong advertising background required, including hands-on experience with paid media strategy, agency management and digital campaign execution. Experience with LinkedIn analytics, ad serving platforms (e.g., Flashtalking) and media agency reporting preferred. Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization Requires advanced knowledge of marketing communications principles and practices Experience working with and/or managing outside agencies Strong oral and written communication skills required Ability to work in a fast-paced environment and work on multiple priorities Strong knowledge of relevant technologies Strong organizational, coordination, project management, and analytical skills Strong presentation skills required Budget management and project management experience preferred Ability to effectively interact with all levels of the organization Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance Demonstrates understanding of insurance industry, products, services, and trends Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive.