The Senior Brand Strategy Manager will lead creative strategy and campaign development for the LEGO in-house agency. This role involves translating consumer insights into breakthrough creative narratives and collaborating with cross-functional teams to drive brand growth and marketing effectiveness.
The LEGO Group in Boston, MA is seeking a Director of Search Marketing for the Americas to lead paid and organic search initiatives across retailers in the US, Canada, Mexico, and beyond. You will manage a multi-million-dollar budget, partner with platforms like Amazon Ads and Google, and shape strategy for AI-powered shopping experiences. You will oversee a team of six specialists based in Boston and Toronto, drive cross-functional collaboration, and deliver measurable commercial growth while
The Senior Brand Manager for Culture Marketing will lead strategic initiatives to connect the LEGO brand with diverse and underrepresented audiences in the U.S. market. This role involves translating consumer insights into integrated campaigns and managing cross-functional partnerships to drive brand health and commercial growth.
The Associate Brand Manager will lead the implementation of localized marketing campaigns and brand strategies for the US market. This role involves managing agency partnerships, overseeing marketing budgets, and collaborating with sales and retail teams to drive brand growth and consumer engagement.
The Senior Copywriter will lead social-first creative storytelling and campaign development for the LEGO brand within their in-house agency. This role involves collaborating with strategists and art directors to craft impactful narratives and messaging frameworks across global digital and social platforms.
The Senior Brand Strategist will lead creative strategy and campaign development for the LEGO Agency to drive brand growth and consumer engagement. This role involves translating consumer insights into actionable creative briefs and collaborating with cross-functional teams to deliver impactful marketing experiences.
The Key Account Director acts as a general manager for a major North American account, leading cross-functional teams across sales, marketing, and operations. The role focuses on driving commercial growth, developing joint-business plans, and managing the customer P&L to achieve strategic objectives.
The Brand Manager will lead the strategic direction and go-to-market planning for the U.S. preschool franchise portfolio. This role involves collaborating with global marketing teams and agencies to develop integrated communication strategies that drive brand equity and sales growth.
The Creative Specialist, Copywriter will develop global creative campaigns and narratives for the LEGO brand. This senior role involves collaborating with leadership to produce innovative 360-degree communication strategies across digital and social platforms.
The Senior Programmatic Media Associate will lead and execute data-driven programmatic advertising strategies to support the LEGO Group's global marketing objectives. This role involves managing media investments, fostering cross-functional partnerships, and staying ahead of digital industry trends to optimize campaign performance.