The Lead Data Analyst will be responsible for extracting insights from complex marketing data to drive performance and conversion outcomes. The role involves building reporting models and partnering with business teams to optimize campaign performance and revenue.
The Lead Data Analyst will be responsible for extracting insights from complex marketing data to drive performance and conversion outcomes. The role involves building reporting models and partnering with business teams to optimize campaign performance and revenue.
The Lead Data Analyst will be responsible for extracting insights from complex marketing data to drive performance and conversion outcomes. The role involves building reporting models and partnering with business teams to optimize campaign performance and revenue.
The Lead Data Analyst will be responsible for extracting insights from complex marketing data to drive performance and conversion outcomes. The role involves building reporting models and partnering with business teams to optimize campaign performance and revenue.
The Lead Data Analyst will be responsible for extracting insights from complex marketing data to drive performance and conversion outcomes. The role involves building reporting models and partnering with business teams to optimize campaign performance and revenue.
The Lead Data Analyst will be responsible for extracting insights from complex marketing data to drive performance and conversion outcomes. The role involves building reporting models and partnering with business teams to optimize campaign performance and revenue.
The Lead Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, concept development, and data-backed strategy to optimize advertising performance across digital platforms.
The Lead Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, concept development, and data-backed strategy to optimize advertising performance across digital platforms.
The Lead Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, concept development, and data-backed strategy to optimize advertising performance across digital platforms.
The Lead Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, concept development, and data-backed strategy to optimize advertising performance across digital platforms.
The Senior Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, hypothesis testing, and strategic planning to optimize digital advertising campaigns across various platforms.
The Senior Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, hypothesis testing, and strategic planning to optimize digital advertising campaigns across various platforms.
The Lead Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, concept development, and data-backed strategy to optimize advertising performance across digital platforms.
The Lead Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, concept development, and data-backed strategy to optimize advertising performance across digital platforms.
The Senior Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, hypothesis testing, and strategic planning to optimize digital advertising campaigns across various platforms.
The Senior Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, hypothesis testing, and strategic planning to optimize digital advertising campaigns across various platforms.
The Senior Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, hypothesis testing, and strategic planning to optimize digital advertising campaigns across various platforms.
The Senior Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, hypothesis testing, and strategic planning to optimize digital advertising campaigns across various platforms.
Launch Potato is looking for a Director of Paid Media to spearhead the performance video department. This role demands a video growth leader with deep expertise in managing campaigns on platforms such as YouTube, Meta, and TikTok. You will be responsible for full ownership of budget, pacing, and reporting, specifically focusing on the insurance sector. The ideal candidate will possess at least 8 years of experience in performance marketing and a successful track record in scaling campaigns effectively. You'll work closely with cross-functional teams to ensure success across various customer journeys.
Launch Potato is looking for a Director of Paid Media to spearhead the performance video department. This role demands a video growth leader with deep expertise in managing campaigns on platforms such as YouTube, Meta, and TikTok. You will be responsible for full ownership of budget, pacing, and reporting, specifically focusing on the insurance sector. The ideal candidate will possess at least 8 years of experience in performance marketing and a successful track record in scaling campaigns effectively. You'll work closely with cross-functional teams to ensure success across various customer journeys.
Launch Potato is seeking a Director of Paid Media, Performance Video to spearhead its YouTube and video growth initiatives. This critical role encompasses strategy, performance management, and scaling across various verticals, including insurance. The ideal candidate will have extensive experience with high-budget video marketing campaigns and a proven track record in growing brand presence across multiple platforms, ensuring both revenue growth and effective marketing performance. #J-18808-Ljbffr
Position: Director, Performance Video Advertising & Growth Launch Potato is looking for a Director of Paid Media to spearhead the performance video department. This role demands a video growth leader with deep expertise in managing campaigns on platforms such as You Tube, Meta, and Tik Tok. You will be responsible for full ownership of budget, pacing, and reporting, specifically focusing on the insurance sector.The ideal candidate will possess at least 8 years of experience in performance marketing and a successful track record in scaling campaigns effectively. You'll work closely with cross-functional teams to ensure success across various customer journeys.#J-18808-Ljbffr
The Lead Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, concept development, and data-backed strategy to optimize advertising performance across digital platforms.
The Lead Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, concept development, and data-backed strategy to optimize advertising performance across digital platforms.
The Lead Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, concept development, and data-backed strategy to optimize advertising performance across digital platforms.
The Senior Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, hypothesis testing, and strategic planning to drive direct response outcomes across digital platforms.
The Senior Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, hypothesis testing, and strategic planning to optimize digital advertising campaigns across various platforms.
The Senior Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, hypothesis testing, and strategic planning to optimize digital advertising campaigns across various platforms.
The Senior Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, hypothesis testing, and strategic planning to optimize digital advertising campaigns across various platforms.
The Lead Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, concept development, and data-backed strategy to optimize advertising performance across digital platforms.
The Lead Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, concept development, and data-backed strategy to optimize advertising performance across digital platforms.
The Lead Creative Strategist is responsible for developing data-driven creative briefs that guide the production of performance-based advertising assets. This role bridges the gap between audience research and creative execution to optimize conversion rates across various digital platforms.
The Senior Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, hypothesis testing, and strategic planning to optimize digital advertising campaigns across various platforms.
The Senior Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, hypothesis testing, and strategic planning to optimize digital advertising campaigns across various platforms.
The Senior Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, hypothesis testing, and strategic planning to optimize digital advertising campaigns across various platforms.
The Lead Creative Strategist is responsible for developing performance-driven creative briefs that guide the design team and media buyers. This role focuses on audience research, concept development, and data-backed strategy to optimize advertising performance across digital platforms.
WHO ARE WE?Launch Potato is a digital media company with a portfolio of brands and technologies. At a minimum, expertise with Taboola or OutbrainYOUR ROLEYou will contribute to and eventually own our Native media buying efforts (Taboola, Outbrain, Revcontent, and more) for multiple brands within Launch Potato's portfolio of companies. (This role will NOT support Social Media Buying, it will purely focus on scaling our Native Media Buying efforts and your profile needs to reflect this)You'll support the User Acquisition team with processes, reporting, and operations, while gaining hands-on experience with LP and our brands, with a path toward P&L ownership. )Design compelling ad creatives and winning copy to target specific audiences with a focus on direct response tactics/strategiesWork cross-functionally with internal teams on optimization, A/B testing, and overall strategy to improve campaign yield and marginContribute to the evolution of Launch Potato's media buying best practices including creating a native paid media playbook, training team members on native, and moreAssist with hiring and scaling the paid media teamWHAT YOU NEED TO SUCCEED4 years of hands-on experience planning, strategizing, and scaling/optimizing digital media campaigns, with a specialization in paid Native (Taboola, Outbrain, and Revcontent are the priority)Possess a deep understanding of direct-response marketing principles and know how to create winning ads to drive engagementIn-depth knowledge of Native tools and best practicesProficiency in Excel (Pivot Tables, Vlookups, etc.) We are proud to be an Equal Employment Opportunity company.
A leading digital media company is seeking a Copywriting Lead to drive performance across paid media and elevate their brand voice. The role requires 4-6 years of performance marketing copywriting experience and 2+ years in a leadership position. You will be responsible for crafting compelling copy, managing freelance writers, and analyzing campaign data to inform strategies. This full-time position offers a competitive salary ranging from $110,000 to $135,000 per year, and is located remotely in the United States. #J-18808-Ljbffr
Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. $110,000 - $135,000 per year MUST HAVE 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing Strong analytical mindset with the ability to interpret campaign data and optimize based on insights High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube EXPERIENCE OUTCOMES Brand Strategy & Creative Excellence Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance Copywriting Leadership in Performance Marketing Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments Innovation & Opportunity Sourcing Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue Video Scriptwriting & Compliance Alignment Lead the development of compelling video scripts that drive performance and meet compliance standards Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements Team & Resource Management Manage a network of freelance writers and collaborators, ensuring high throughput and quality control Own the budget and resource allocation for writing support while maximizing ROI Build systems, workflows, and training resources to improve creative operations and knowledge sharing COMPETENCIES Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Launch Potato is a performance‑driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.
4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning. Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.