Invivyd

Manager Consumer Marketing will report to Director of Consumer Marketing and will be a key member of the marketing team accountable for executing consumer and patient strategies and social media marketing plans to drive brand awareness, engagement, conversion and treatment adherence for individuals at risk for severe COVID-19.Responsibilities will span generating insights, shaping and implementing patient activation and social media tactics; measurement and optimization of tactical plans to support business objectives.This role will collaborate closely with cross-functional partners to ensure that all patient-facing communications are compliant, integrated across channels, and aligned with brand objectives and the overall patient experience. The ideal candidate will bring a proven track record of successful product launch, planning, execution, and cross-functional collaboration in a dynamic commercial environment.Responsibilities:Support Director of Consumer Marketing and associated agency partners, ensuring shared accountability to the brand strategy, rigor in marketing excellence, and exceptional execution of key social media plan tactics and deliverables.Guide and oversee tactical implementation and ongoing optimization of the EUA compliant consumer marketing plans.Support development and execution of integrated launch campaigns for new product launch. Collaborate with cross-functional partners to ensure readiness and flawless execution.Build and scale social media influencer campaigns and ensure alignment with brand voice and adherence to regulatory requirements.Support the development of patient-facing materials and campaigns including educational resources, digital and social media content, testimonials, videos, brochures, and website content ensuring a consistent and compliant brand message across all touchpoints.Collaborate with patient services and advocacy to support marketing material needs and develop targeted programming.Ensure timely understanding, measurement and evaluation of brand performance and work collaboratively withing the marketing team to modify tactical plans as needed.Oversee agency partners to develop and execute creative campaigns across digital, print, and social media platforms.Manage project timelines, budgets, and deliverables to ensure high-quality execution and alignment with strategic priorities.Requirements:Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred.Minimum 5 years of marketing experienceConsumer marketing experience in pharma, biotech, consumer health or OTC categories desired.Strong understanding of pharmaceutical advertising and promotion regulations.Proven ability to manage multiple projects and external agencies in a fast-paced, matrixed environment.Strong ability to derive actionable insights from multiple and complex sources.Strong understanding of and hands-on experience in managing workflows through legal and regulatory promotional review process.Commitment to Invivyd’s Core Values: united, determined, dynamic, proactive, spirited.Excellent communication skills both verbal and written.Strong preference for local candidates as in-office presence of up to 30% is required.Pay Range$140,000 - $160,000The pay range represents the expected full-time base salary for this role at the time of posting. Actual base pay will be determined based on a variety of factors, including relevant experience, skills, and education. In addition to base pay, this role is eligible for both an annual short-term incentive (e.g., bonus or sales incentive) and an annual long-term incentive (e.g., equity), reflecting our commitment to rewarding strong performance and long-term impact.

Responsibilities will span generating insights, shaping and implementing patient activation and social media tactics; measurement and optimization of tactical plans to support business objectives. Support Director of Consumer Marketing and associated agency partners, ensuring shared accountability to the brand strategy, rigor in marketing excellence, and exceptional execution of key social media plan tactics and deliverables. Build and scale social media influencer campaigns and ensure alignment with brand voice and adherence to regulatory requirements. The pay range represents the expected full-time base salary for this role at the time of posting. The way we work matters just as much as what we deliver for patients and shareholders.

Position Summary: The Sr. Director, Advertising and Promotion is a strategic role leading the review and approval and submission of advertising and promotional materials, related training, and other nonproduct commercial communications. In this role, you will be responsible for ensuring compliance with regulatory agencies’ requirements and Invivyd’s promotional, medical, and corporate communications objectives. The Sr. Director, Advertising and Promotion will also coordinate training pertaining to advertising, promotion, and product launch activities. Represents Regulatory Affairs as a member of cross-functional commercial review committee, providing regulatory input into the review and approval of promotional and nonpromotional materials Maintain a deep and current awareness of evolving US and global regulations, Codes and guidelines, enforcement actions and policy issues affecting the pharmaceutical/biotech Industry as it pertains to labeling and promotion Effectively partner and collaborates with Medical Affairs, Legal, Compliance, Commercial, and other stakeholders as needed to ensure that promotional and non-promotional materials are reviewed in a timely fashion throughout the product life cycle Primary Liaison with OPDP and effectively manages relationships with FDA contacts Provide strategic regulatory advice for labeling taking into consideration marketing use post-approval Interpret and communicate regulatory perspective on promotional and non-promotional activities and risks to all stakeholders and management Coordinate regulatory training on regulatory issues pertaining to advertisement and promotion activities Doctorate, Master's, or Bachelor's degree in a relevant/scientific discipline (graduate degree preferred) Minimum of eight years working in the pharmaceutical or biotech industry with a minimum of 10-15 years in Regulatory Affairs Experience working with OPDP Thorough knowledge of US regulatory requirements pertaining to marketing authorization filings for new products or updates to existing products particularly related to advertising and promotion Knowledge of global drug/biologic regulations and standards particularly related to promotion including but not limited to EU and international Requirements is a plus Ability to work in a fast-paced environment where drive is critical to success Ability to assess areas of regulatory risk and effectively communicate and coordinate discussions to influence all business functions in order to reach resolution Strong writing, project management and communication skills Ability to travel as needed (2x a month) to our New Haven, CT office

This will be a hybrid position, with both at-home, remote working and time in our New Haven, CT HQ. In this role, you will be responsible for ensuring compliance with regulatory agencies' requirements and Invivyd's promotional, medical, and corporate communications objectives. Additional responsibilities will include monitoring regulatory compliance trends in industry and interpreting new and updated regulations and guidance documents for both labeling and promotion. Doctorate, Master's, or Bachelor's degree in a relevant/scientific discipline (graduate degree preferred) Minimum of eight years working in the pharmaceutical or biotech industry with a minimum of 10-15 years in Regulatory Affairs Experience working with OPDP Thorough knowledge of US regulatory requirements pertaining to marketing authorization filings for new products or updates to existing products particularly related to advertising and promotion Knowledge of global drug/biologic regulations and standards particularly related to promotion including but not limited to EU and international Requirements is a plus Ability to work in a fast-paced environment where drive is critical to success Ability to assess areas of regulatory risk and effectively communicate and coordinate discussions to influence all business functions in order to reach resolution Strong writing, project management and communication skills Ability to travel as needed (2x a month) to our New Haven, CT office The pay range represents the expected full-time base salary for this role at the time of posting.

A biotechnology firm in New Haven seeks a Senior Director of Advertising and Promotion. This strategic role involves reviewing and approving promotional materials while ensuring compliance with regulatory standards. The ideal candidate has at least 8 years in the pharmaceutical or biotech industry, with extensive experience in Regulatory Affairs. This hybrid position combines remote work with time at the New Haven HQ. The salary ranges from $220,000 to $293,000 annually with added incentive opportunities.