Paid Search Strategist
You’ll play a key role in developing and managing paid search strategies across multiple industries, while also overseeing SEO efforts and ensuring alignment between paid and organic search campaigns. Execute paid search campaigns from strategy through launch and optimization Work closely with the Digital Director to develop tailored strategies based on client goals and industries Build and structure campaigns across Google Ads, including Performance Max and Local Service Ads Manage and optimize campaigns to improve performance, efficiency, and lead quality Monitor search terms, user intent, and keyword performance to refine targeting Conduct competitive research to identify opportunities and positioning strategies Write clear, compelling ad copy aligned with search intent Track and report on KPIs, providing insights and recommendations Think through the full customer journey and identify opportunities to improve conversion rates Bring forward insights and recommendations, and confidently challenge ideas when there is a better path to performance Own and manage multiple accounts efficiently across various industries, balancing priorities and deadlines Own coordination between internal teams, clients and the SEO team Participate in recurring SEO meetings (monthly, mid-month check-ins, and quarterly strategy reviews) Monitor SEO deliverables to ensure timelines and scope are met; follow up as needed Review and distribute SEO reports, ensuring accuracy and clarity Coordinate approvals and implementation of SEO recommendations with internal teams or clients Support SEO strategy alignment, including keyword direction and overall search visibility goals Assist in gathering client insights, assets, and approvals needed for SEO execution Strong understanding of search intent and how it translates into campaign performance Hands-on experience with Google Ads, including Performance Max campaigns Familiarity with Local Services Ads (LSA) and lead-based campaign strategies Ability to analyze data and make strategic optimization decisions Strong communication skills (internal and client-facing) Organized, detail-oriented, and able to manage multiple priorities Excellent time management with the ability to prioritize workload, stay focused, and execute efficiently in a fast-paced environment Strong work ethic with the ability to stay focused and consistently execute Collaborative team player who is also comfortable working independently and managing their own workload Proactive, problem-solving mindset Solid understanding of overall digital marketing strategy 1+ years of experience managing paid search campaigns Proven experience with Google Ads Experience with Local Services Ads and Vehicle Listing Ads strongly preferred Experience working with lead generation campaigns Landing page optimization experience preferred Working knowledge of Google Analytics and Google Tag Manager Experience collaborating with SEO teams or understanding of how paid and organic efforts align