The B2B Paid Media & Performance Analyst is responsible for developing, executing, and optimizing paid media strategies across various digital channels. The role involves managing media budgets, analyzing campaign performance data, and translating insights into actionable business narratives to drive growth.
The ideal candidate is an expert in paid media strategy and execution, with the ability to build comprehensive digital marketing plans, manage media investments, analyze performance, uncover actionable insights through advanced analytics, and translate complex data into compelling business narratives that influence decision-making. Success in this role is measured by the ability to effectively plan, execute, optimize, and evolve paid media programs while leveraging performance data, audience intelligence, and marketing insights to drive business growth and demonstrate measurable impact. 3-5 years of experience in paid media, digital marketing, media buying, or performance marketing. We offer competitive wages that are commensurate with job-related skills, experience, relevant education or training, and geographic location, starting in the range of $72,950.00 - $103,955.00 USD annually for full time employees. Answer interview questions on their behalf, or use AI tools in any way during the interview or other qualification process(es).Misrepresent or embellish qualifications, skills, or experienceCreate false or misleading representations of identity (e.g., deepfakes or altered images/videos)
Support the planning, coordination, and execution of marketing initiatives to ensure work is delivered on time, aligned to objectives, and meets quality expectations.Act as a point of coordination to manage workflows, timelines, and deliverables, ensuring alignment across priorities and clear communication on status, risks, and next steps.Support the organization and ongoing management of marketing activities, with the opportunity to take ownership of defined programs, campaigns, or operational workstreams.Create and manage timelines aligned to business objectives, including deliverables, dependencies, and key milestones.Monitor performance and outcomes, interpret results, and identify opportunities to improve effectiveness. 3+ years’ experience in marketing or a related field Our journey is guided by our desire to get it right every time and the acknowledgement that we have an opportunity to be better. To position you for success and provide a rewarding career and better life for you and your family, Holman is proud to offer you the benefits you deserve; including protection against illness, disability, loss of work, or preparation for retirement. Answer interview questions on their behalf, or use AI tools in any way during the interview or other qualification process(es).Misrepresent or embellish qualifications, skills, or experienceCreate false or misleading representations of identity (e.g., deepfakes or altered images/videos)