HIP Creative

Successful Lead Generation Campaigns: Drive the creation and ongoing optimization of lead generation campaigns in the orthodontic and dental niche, resulting in increased lead volume and quality for clients.Achievement of Key Performance Indicators (KPIs): Meet specified KPIs within allocated budgets across multiple media channels, primarily focusing on Paid Search but also including Display and Adroll remarketing, demonstrating effectiveness and ROI to clients.Strategic Identification of Opportunities: Proactively identify key areas of opportunity and improvement within client accounts, collaborating with the team to develop and implement new strategies that enhance campaign performance and drive results.Data-Driven Decision-Making: Utilize a range of analytical tools to analyze campaign performance, identify trends, and recommend strategic adjustments to optimize performance and maximize ROI for clients.Effective Communication and Client Satisfaction: Own ad performance and communicate effectively with clients and the Client Success team, providing timely updates, answering questions, and offering recommendations that align with client goals and priorities, ensuring high levels of client satisfaction.Budget Pacing and Content Quality: Monitor daily spend and bids to ensure clients are on track to hit budget plans each month, while also creating precise, quality ad copy tailored to client goals and priorities, maintaining consistency and accuracy across campaigns.Utilization of Online Tools: Effectively utilize a range of online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom, and Google Workspace to streamline workflow processes, enhance collaboration, and optimize campaign management efficiency.Continuous Improvement and Adaptability: Continually refine processes, identify and address challenges, and stay updated on industry trends and best practices, demonstrating adaptability and a commitment to delivering exceptional results in a dynamic and evolving digital marketing landscape. Minimum of 2 years experience in a similar role.Proven experience in managing lead generation campaigns, preferably within the orthodontic or dental niche.Expertise in Paid Search advertising, with a solid understanding of other media channels such as Display and Adroll remarketing.Strong analytical skills and proficiency in using data analysis tools to evaluate campaign performance and make data-driven decisions.Excellent communication skills, with the ability to effectively convey complex information to clients and collaborate with internal teams.Demonstrated ability to troubleshoot performance issues, meet KPIs, and optimize campaigns to maximize ROI.Strategic thinking and proactive approach to identifying areas of opportunity and improvement within campaigns.Proficiency in using online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom and Google Workspace.Detail-oriented mindset with a focus on precision in budget pacing and content creation.Ability to thrive in a fast-paced, collaborative environment and adapt quickly to changing priorities and requirements. Our core values aren't just words on a slide; they're how we show up every day to make a difference for our partners, their teams, and their communities. It's not about perfection; it's about stepping up and doing the work-together. At HIP, these promises guide how we serve our partners every day.

Your ability to think critically and provide clear, actionable recommendations will be key to your success.Coaching Through Marketing Reviews: Conduct 10-15 weekly calls with practice owners to review marketing performance, identify areas for improvement, and provide actionable strategies. Develop and Drive Digital Marketing Strategies: Collaborate closely with partners to identify opportunities, create tailored strategies for paid search, social media marketing, SEO, and web performance, and ensure efforts align with driving measurable ROI.Partner Management: Manage relationships with up to 40 partners simultaneously, ensuring personalized support and high-value communication across multiple platforms, including email, SMS (via CRM), phone calls, Zoom, and Slack.Strategic Training Facilitation: Lead training calls with confidence, equipping partners and their teams with the knowledge and tools to execute and optimize digital marketing efforts effectively.Performance Optimization: Analyze campaign performance and partner feedback, leveraging insights to refine strategies that continuously maximize results and ROI.Tech-Savvy Execution: Utilize multiple software tools, such as CRMs (HighLevel), project management systems (ClickUp), and analytics platforms, to ensure seamless execution of campaigns and communications.Time Management and Prioritization: Effectively juggle a high volume of tasks, pivoting quickly when needed while maintaining clear communication with internal teams to ensure all projects stay on track.Customer-Centric Communication: Maintain a professional and positive "my pleasure" mindset, delivering 5-star service that builds trust and enhances partner satisfaction.Team Collaboration: Work cross-functionally with internal teams to streamline communication and execution, ensuring all strategies and updates align with broader company goals.Industry Knowledge: Maintain or quickly acquire a deep understanding of the orthodontic and dental fields to provide partners with highly relevant and impactful insights. Demonstrated ability to craft and refine campaigns that drive growth and deliver ROI.Must be highly motivated, self-driven, and passionate about using digital marketing expertise to help partners and the company grow.Demonstrated ability to manage relationships with an average of 40 partners at a time while maintaining high service and responsiveness.Must be tech-savvy and able to switch between multiple software platforms, including CRMs (HighLevel), project management tools (ClickUp), and analytics dashboards.Excellent communication skills, with the ability to clearly and directly communicate strategies and results to partners and internal teams.Strong organizational and time management skills, with the ability to prioritize daily tasks and pivot quickly when necessary.Experience crafting and delivering training sessions, confidently guiding teams to improve their marketing strategies and execution.Customer-focused with a “5-star service” mindset and a professional, positive attitude when addressing partner needs.Willingness to learn about the orthodontic and dental industry, with the ability to translate digital marketing strategies into practice growth opportunities.Must have reliable high-speed internet and a dedicated, distraction-free workspace.A humble attitude with a willingness to ask questions and collaborate for continuous improvement. About Hip At HIP, these promises guide how we serve our partners every day.

Develop and Drive Digital Marketing Strategies: Collaborate closely with partners to identify opportunities, create tailored strategies for paid search, social media marketing, SEO, and web performance, and ensure efforts align with driving measurable ROI.Partner Management: Manage relationships with up to 40 partners simultaneously, ensuring personalized support and high-value communication across multiple platforms, including email, SMS (via CRM), phone calls, Zoom, and Slack.Strategic Training Facilitation: Lead training calls with confidence, equipping partners and their teams with the knowledge and tools to execute and optimize digital marketing efforts effectively.Performance Optimization: Analyze campaign performance and partner feedback, leveraging insights to refine strategies that continuously maximize results and ROI.Tech-Savvy Execution: Utilize multiple software tools, such as CRMs (HighLevel), project management systems (ClickUp), and analytics platforms, to ensure seamless execution of campaigns and communications.Time Management and Prioritization: Effectively juggle a high volume of tasks, pivoting quickly when needed while maintaining clear communication with internal teams to ensure all projects stay on track.Customer-Centric Communication: Maintain a professional and positive "my pleasure" mindset, delivering 5-star service that builds trust and enhances partner satisfaction.Team Collaboration: Work cross-functionally with internal teams to streamline communication and execution, ensuring all strategies and updates align with broader company goals.Industry Knowledge: Maintain or quickly acquire a deep understanding of the orthodontic and dental fields to provide partners with highly relevant and impactful insights. Demonstrated ability to craft and refine campaigns that drive growth and deliver ROI.Must be highly motivated, self-driven, and passionate about using digital marketing expertise to help partners and the company grow.Demonstrated ability to manage relationships with an average of 40 partners at a time while maintaining high service and responsiveness.Must be tech-savvy and able to switch between multiple software platforms, including CRMs (HighLevel), project management tools (ClickUp), and analytics dashboards.Excellent communication skills, with the ability to clearly and directly communicate strategies and results to partners and internal teams.Strong organizational and time management skills, with the ability to prioritize daily tasks and pivot quickly when necessary.Experience crafting and delivering training sessions, confidently guiding teams to improve their marketing strategies and execution.Customer-focused with a “5-star service” mindset and a professional, positive attitude when addressing partner needs.Willingness to learn about the orthodontic and dental industry, with the ability to translate digital marketing strategies into practice growth opportunities.Must have reliable high-speed internet and a dedicated, distraction-free workspace.A humble attitude with a willingness to ask questions and collaborate for continuous improvement. About Hip If you’re in a role, own it. At HIP, these promises guide how we serve our partners every day.

Internal Brand Marketing (HIP & Neon Canvas) Own marketing strategy for both HIP and Neon Canvas across paid, organic, and content channelsOversee all active paid campaigns on Meta and Google - directing copy, creative, offers, budgets, and strategy in partnership with the internal paid media teamSupport the internal sales team with quality, qualified lead flow from campaign activityContinuously test, optimize, and improve campaign performance based on data Trade Shows & Events Own the trade show marketing strategy for both brands - from pre-show promotion and booth messaging to post-show follow-up campaignsDefine clear goals and success metrics for each event and hold the team accountable to themEnsure lead capture, HubSpot entry, and follow-up sequences are in place before every show Measure and report ROI for each trade show and use that data to inform future event investment decisions B2B Client Audits & Strategy Conduct comprehensive website, SEO, and marketing audits for prospective B2B clients in collaboration with the Practice Advisor - approximately 5 per monthTranslate audit findings into clear, prioritized marketing strategies with defined execution plansOwn the strategy deliverable - not just the discovery Account Management Serve as the primary client contact for a portfolio of 10 B2B accounts - owning the relationship from onboarding through retentionLead 5 monthly client calls per week, each requiring dedicated prep and thorough post-call follow-throughProactively identify upsell opportunities, warning signs, and areas where clients need more supportMaintain client trust through consistent communication and follow-through HubSpot & Data Analysis Serve as the internal HubSpot owner - responsible for the platform's integrity, structure, and performance across all top-of-funnel and bottom-of-funnel activitiesBuild, manage, and optimize HubSpot automations and workflows that support lead nurturing, client onboarding, follow-up sequences, and retention - for both internal brands and client accountsOwn all HubSpot field definitions, data structures, and contact/company/deal properties to ensure clean, consistent, and actionable data across the platformDesign and maintain reporting dashboards that surface meaningful insights for internal campaigns, sales pipeline, client account health, and trade show ROI - not just activity metricsManage and audit lead capture forms, landing pages, and tracking to ensure every top-of-funnel source is properly attributed and flowing into the right pipelinesBuild and maintain deal pipelines and lifecycle stages that accurately reflect where prospects and clients are across the sales and retention processIdentify trends, opportunities, and wins across HubSpot data for both internal brands and client portfolios - and use those insights to inform campaign decisions and strategy conversationsEnsure HubSpot hygiene is maintained: regular list audits, deduplication, data integrity checks, and field standardization across all contacts and accounts 3-5+ years in a marketing role with direct responsibility for paid campaign performance and client-facing workProven experience running Meta and Google Ads campaigns that generated measurable, qualified leadsAbility to conduct and deliver professional website, SEO, and marketing audits for prospective clientsHubSpot proficiency: reporting, pipeline visibility, contact management, and data analysisPolished, professional communicator - comfortable leading client calls, presenting strategy, and managing difficult conversationsExperience managing multiple client accounts simultaneously Strong analytical mindset: you can look at data and know what it means and what to do nextSelf-directed and organized Nice to Have Experience in dental, orthodontic, or healthcare marketingAgency background with exposure to multi-client account managementFamiliarity with SEO tools Content strategy or copywriting experience that supports campaign and brand work Alongside our sister brand Neon Canvas, we help healthcare practices grow through data-driven marketing strategies, proven systems, and a unique ROI guarantee model. 401(k) matchingDental InsuranceHealth InsuranceVision Insurance Life InsurancePTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)