Gud Marketing, Inc.

Gud Marketing, Inc. is seeking a Digital Media Specialist in Lansing, MI to develop and execute comprehensive digital marketing strategies. The role includes SEO/SEM, email marketing, paid search, social media ads, display campaigns, and influencer partnerships.You will strategize campaigns with accessibility in mind and ensure ADA and WCAG 2.1 compliance across all platforms while coordinating with the marketing team to optimize reach and impact.#J-18808-Ljbffr

Gud Marketing, Inc. is seeking a Digital Media Specialist in Lansing, MI to develop and execute comprehensive digital marketing strategies. The role includes SEO/SEM, email marketing, paid search, social media ads, display campaigns, and influencer partnerships.You will strategize campaigns with accessibility in mind and ensure ADA and WCAG 2.1 compliance across all platforms while coordinating with the marketing team to optimize reach and impact.#J-18808-Ljbffr

DIGITAL MEDIA PROFESSIONALS: Digital Media Specialist position available in Lansing, Michigan. This position permits telecommuting / remote work for up to two days per week. Seeking candidates with a Master's Degree, or foreign equivalent, in Marketing, Advertising, Digital Media, Information Technology, or related field, and 1 year of progressive post-masters work experience in digital marketing, or closely related field, and 1 year of progressive post-masters work experience with Google Analytics, Google Ads, Facebook Business Manager, and SEO/SEM tools. Alternatively, seeking candidates with a Bachelor's Degree, or foreign equivalent, in Marketing, Advertising, Digital Media, Information Technology, or closely related fields, and 3 years of progressive post-baccalaureate work experience in digital marketing, or closely related field, and 3 years of progressive post-baccalaureate work experience with Google Analytics, Google Ads, Facebook Business Manager, and SEO/SEM tools. Job duties include developing and executing digital marketing strategies including SEO/SEM, email marketing, paid search, social media advertising, display advertising, and influencer partnerships; strategizing and implementing digital campaigns aligned with best practices in web accessibility; and ensuring ADA and WCAG 2.1 (Web Content Accessibility Guidelines) web accessibility compliance across all platforms.