Gravitational Marketing

We’re looking for a Senior Paid Media Specialist who can take ownership of the day-to-day performance of our digital advertising accounts. You will personally work inside Google Ads and Meta Ads Manager every day. Personally manage and optimize paid media campaigns across Google Ads and Meta Ads ManagerBuild, launch, and optimize Google Search, Performance Max, YouTube, and Meta campaignsManage multiple client accounts and budgets, ensuring campaigns pace appropriately throughout the monthMonitor account performance, identify issues and opportunities, and make data-driven optimization and budget decisionsTroubleshoot changes in performance and dig into the data to understand why results are improving or decliningProvide strategic recommendations based on performance data and account insightsPartner with our creative and client-service teams to continuously improve campaign performanceEvaluate landing pages, forms, funnels, and lead flows to identify opportunities beyond the ad platformsUse AI and automation to improve account monitoring, analysis, reporting, and efficiencyCommunicate performance, insights, and recommendations clearly to internal teams and clientsStay current on changes and new opportunities across Google, Meta, AI, and performance marketing 5+ years of hands-on paid media experience; automotive experience is a plusAdvanced, current hands-on expertise in Google AdsAdvanced, current hands-on expertise in Meta Ads ManagerExperience managing multiple client accounts and substantial advertising budgetsStrong understanding of lead-generation campaigns, conversion tracking, and performance metricsProven ability to diagnose and troubleshoot underperforming campaignsStrong knowledge of GA4 and Google Tag ManagerExcellent analytical and problem-solving skillsExceptional attention to detail, organization, and follow-throughStrong communication skills and confidence discussing performance and recommendations with clientsExperience using AI to improve your workflow and effectivenessGoHighLevel experience strongly preferredBased in the Orlando/Central Florida area and available for monthly in-person meetings and quarterly Mastermind meetings We’re not your average agency, and we’re not looking for an average Paid Media Specialist.

What You’ll Do Be hands-on with client accounts every day, managing, monitoring, and optimizing digital marketing campaigns to drive leads, conversions, and revenue.Craft and execute winning strategies across digital channels, including Google Ads, Meta, email marketing and more.Manage and optimize daily SEM/PPC budgets, maximizing ROI through bid adjustments, targeting, ad copy testing, and ongoing strategic refinements.Use data and analytics to evaluate campaign effectiveness, identify opportunities, and turn insights into action.Lead and support our digital marketing team, providing guidance, accountability, and strategic direction while conducting regular development meetings to foster growth and improve performance.Lead client calls and confidently provide actionable recommendations and on-the-spot analysis.Collaborate with other teams on landing page creation and optimization to improve user experience and conversions.Embrace AI and emerging technology, identifying, testing, and implementing tools, automations, and new approaches that can improve campaign performance, team efficiency, reporting, and client results.Continually develop, test, and implement innovative digital marketing strategies, tools, and campaigns to improve performance and keep our clients ahead of industry trends.Stay current on changes across Google, Meta, AI, analytics, and the broader digital marketing landscape. You’ll Shine If You Have Join a team where your work drives results, your ideas are valued, and innovation is encouraged. If you’re an experienced digital marketer who wants to lead, create, experiment, and still be hands-on with the work, we’d love to hear from you.

Do you have experience selling services to automobile dealerships? The role is a mid-level sales position and will generate new clients for Gravitational Marketing's flagship product, Rich Dealers®, and other dealership marketing services we have developed. The Sales Representative will be working closely with opportunities created by our internal Sales Development Team in additional to hunting for additional opportunities via our various marketing and trade show efforts. As a Automotive Marketing Sales Representative with Gravitational Marketing, you'll be responsible for: Required Skills/Experience for an Automotive Marketing Sales Representative: